Senior Product Designer

Designed the UX/UI design process for telecommunications web platforms (Calleague), from product discovery and user research to high-fidelity design delivery. Translated strategic product requirements into intuitive, engaging, and conversion-focused user experiences. Collaborated closely with the Head of Product, Product Owners, and Engineering teams to transform business needs into user-centered interface solutions. Contributed to the development and maintenance of a scalable design system, ensuring visual consistency, efficiency, and strong cross-team alignment.

Designed user-centered web and mobile experiences for the SiGMA Shop e-commerce platform and East Europe Mobile App, focusing on usability, accessibility, and conversion optimization. Led the full design process including user research, user flows, wireframes, high-fidelity UI, and interactive prototypes, ensuring visual consistency and aesthetic quality. Built and maintained a scalable Design System to support cross-functional collaboration and efficient design-to-development delivery. Collaborated with global teams leveraging knowledge of international UX trends and player/user behaviors to enhance product appeal across diverse markets.

Led end-to-end product design for a Business Management Platform targeting Data Analysts, driving improvements in user experience and workflow efficiency. Managed UX/UI design of VMA Report Publisher and Admin tools, enhancing usability while considering technical constraints and deadlines. Collaborated with the Engage Team to develop a plugin UX/UI for Wealthcraft. Played a key role in team leadership and cross-departmental collaboration, facilitating smooth project delivery aligned with business goals. Delivered design solutions with strong attention to visual detail, adapting to evolving market trends and user needs.

Directed design projects supporting a global wine and spirits group, ensuring all creative outputs met high aesthetic standards and brand guidelines. Collaborated with marketing and sales teams to maintain quality control and consistency across diverse media channels including web, print, advertising, and PR. Provided artistic leadership to junior designers, fostering innovation and growth within the creative team. Managed multiple concurrent projects with strict adherence to deadlines and quality benchmarks. Developed a keen understanding of international market aesthetics and consumer behavior in luxury goods.

Delivered creative solutions across software, web, media, advertising, and PR, consistently meeting client expectations for visual impact and brand alignment. Engaged in process improvements by reviewing materials for validity and appropriateness, ensuring the highest standards of quality control. Supported team collaboration and workflow optimization through proactive communication and task management.