Marketing and Communications Leader

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
Hire me

Hire me

Jobicy Account
You need an employer account to access the resume database.

About me

I am a skilled marketing and communications leader with a decade of experience in luxury consumer goods. I am looking to find a Director-level match for my communications expertise, project management skills, and strong work ethic.


Professional area



Education

2016 Bachelor's Degree, Fashion Merchandising and Management @ The Fashion Institute of Technology

Experience

04/22-Present Senior Content and Communications Strategist @ COOLA

– Developed and implemented content strategy across DTC, organic and paid social, and partnerships, driving brand awareness and engagement for COOLA, a luxury suncare company
– Managed influencer and UGC partners, as well as retailer-focused content creation, resulting in increased reach and customer acquisition
– Analyzed and reported on key performance indicators to measure campaign success and optimize future strategies
– Established and executed a highly successful creator gifting program, generating over 2 million impressions in 2022 alone
– Held accountability for year-round strategy and budget management, ensuring cost-effective campaigns and achieving business objectives

01/22-04/22 Manager, Corporate Communications @ The Estée Lauder Companies

– Orchestrated comprehensive digital storytelling strategy across all channels
– Led editorial initiatives that supported various functions, regions, and brands
– Worked closely with cross-functional teams to bring 360° storytelling to life
– Coordinated crisis communications targeting employees, consumers, and external partners
– Established expertise in content management systems for efficient operations

01/20-01/22 Assistant Manager, Corporate Communications @ The Estée Lauder Companies

– Developed comprehensive amplification strategies, resulting in increased brand visibility and engagement
– Worked cross-functionally with HR, finance, inclusion & diversity, citizenship & sustainability, and more to develop communications
– Produced impactful videos and photoshoots that effectively communicated brand messaging and resonated with target audiences

04/18-01/20 Associate and Community Manager, Corporate Communications @ The Estée Lauder Companies

– Developed daily content strategy and executed social media posts effectively
– Oversaw community management efforts, ensuring customer satisfaction and resolving issues promptly
– Managed daily updates to corporate website, ELCompanies.com

11/16-04/18 Editorial Assistant, Corporate Communications @ The Estée Lauder Companies

– Managed internal digital workplace, ensuring smooth operations and efficient communication among employees
– Successfully launched corporate Instagram account, driving engagement and showcasing company’s brand image
– Worked closely with HR on communications distributed to 80k employees globally


Recommend this talent

Recommend this specialist