Marketing and Communications Leader

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
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About me

I am a skilled marketing and communications leader with a decade of experience in luxury consumer goods. I am looking to find a Director-level match for my communications expertise, project management skills, and strong work ethic.

Professional area


2016 Bachelor's Degree, Fashion Merchandising and Management @ The Fashion Institute of Technology


04/22-Present Senior Content and Communications Strategist @ COOLA

– Developed and implemented content strategy across DTC, organic and paid social, and partnerships, driving brand awareness and engagement for COOLA, a luxury suncare company
– Managed influencer and UGC partners, as well as retailer-focused content creation, resulting in increased reach and customer acquisition
– Analyzed and reported on key performance indicators to measure campaign success and optimize future strategies
– Established and executed a highly successful creator gifting program, generating over 2 million impressions in 2022 alone
– Held accountability for year-round strategy and budget management, ensuring cost-effective campaigns and achieving business objectives

01/22-04/22 Manager, Corporate Communications @ The Estée Lauder Companies

– Orchestrated comprehensive digital storytelling strategy across all channels
– Led editorial initiatives that supported various functions, regions, and brands
– Worked closely with cross-functional teams to bring 360° storytelling to life
– Coordinated crisis communications targeting employees, consumers, and external partners
– Established expertise in content management systems for efficient operations

01/20-01/22 Assistant Manager, Corporate Communications @ The Estée Lauder Companies

– Developed comprehensive amplification strategies, resulting in increased brand visibility and engagement
– Worked cross-functionally with HR, finance, inclusion & diversity, citizenship & sustainability, and more to develop communications
– Produced impactful videos and photoshoots that effectively communicated brand messaging and resonated with target audiences

04/18-01/20 Associate and Community Manager, Corporate Communications @ The Estée Lauder Companies

– Developed daily content strategy and executed social media posts effectively
– Oversaw community management efforts, ensuring customer satisfaction and resolving issues promptly
– Managed daily updates to corporate website,

11/16-04/18 Editorial Assistant, Corporate Communications @ The Estée Lauder Companies

– Managed internal digital workplace, ensuring smooth operations and efficient communication among employees
– Successfully launched corporate Instagram account, driving engagement and showcasing company’s brand image
– Worked closely with HR on communications distributed to 80k employees globally

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