Merchandising/Brand Manager

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English, Spanish
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About me

Originally a Southern California native, I have since moved to the midwest, first for college where I attended The Fisher College of Business at The Ohio State University (Go Bucks!) and received a Degree in Business Management focusing in Marketing and Communication Technology. I have since found myself living here in Ohio for close to a decade after landing a career within an industry I love in Fashion Retail after I joined the merchandising team at Abercrombie & Fitch.

For as long as I can remember I have had, for lack of a better term, a passion for fashion and I have wanted to be a part of this industry since I began paying attention to skate and surf brands as a kid. Being a kid from Orange County, clothing, trends, and personal style have always been a part of my life and something that I have followed since the days I was planning what to wear on the first day of school. The hottest trends and next big thing in fashion has been an interest of mine my whole life and will continue to be regardless of if it’s how I make my living.

In addition to my love of retail, I also am quite passionate about the world of marketing and public relations, especially as we see this field continue to evolve in the digital age. I am truly a sucker for compelling data and understanding how it can be used to generate influence with prospective customers and the general public. In addition, I love a great story. Whether I am the one spinning it or along for the ride myself, I love being brought into the world of a person, brand, artist, etc. and learning about their lore and story that makes them unique.

In my free time I love to travel, go to concerts with friends, snowboard, and cook. I have been all around the world from Amsterdam to Tokyo and all across the U.S., thanks in part to my mom’s career as a flight attendant when I was growing up. I also credit her for instilling a love of cooking in me from a young age, creating a hobby that I can partake in everyday, whether it’s cooking for myself after work or entertaining friends and family on the weekends.




Education

2015-2019 Bachelor's Degree @ The Ohio State University

Experience

Oct 2021 - June 2023 Wholesale Merchant Account Manager @ Abercrombie & Fitch

 Manager of the sales, branding, and product development of a $30M account for Hollister Menswear.
 Worked with international partners and buyers to develop an assortment that meets their individual region’s needs. Partnered with E-comm sites and stores like ASOS, Zalando, About You, Majid al Futtaim, Grupo AXO.
 Created and executed a multi-year product strategy focused on optimizing the product assortment; with P&L ownership, resulting in 62% increase in new product sourcing and 24% increase in productivity; growing topline revenue by 31% YoY. Utilized off-price channels to add an additional $6M from glut inventory sales.
 Managed and trained my direct reports who aid in the procurement, vendor communication, and on time delivery of our product to our partners around the world.
 Leveraged internal cross-functional relationships to ensure we are delivering the right product at the right time by teaming up with Product Merchants, Designers, Sourcing, Marketing, and Planning teams.
 Managed internal process improvements to update an aging product management infrastructure and improve the team’s overall efficiency saving over $250k in billable man hours per year.
 Experience working within the different intricacies of Wholesale, Franchise, Marketplace, and Licensing agreements within the Abercrombie & Fitch Brand Portfolio.
 Expanded the Hollister brands into new regions while disrupting markets across Europe, Asia, Latin America, and the Middle East not currently catered to by our corporate operated stores.
 Led cross-functional teams to migrate innovative product design concepts into finished, scalable, high quality commercialized goods that provide the company with a competitive advantage.

Sept 2020 - Oct 2021 Associate Merchant @ Abercrombie & Fitch

 Managed the product development, strategies, and sales of shorts and sweatpants assortment within the Hollister Men’s portfolio for both In-store assortment as well as E-commerce.
 Delivered $75M+ in sales completing the best year ever in both shorts and sweatpants product categories. Improved margin YoY from 65% to 72% during the Holiday 2020 season amidst pandemic conditions.
 Developed seasonal strategies, sales plans, pricing models, and product architecture for each quarter to guide direction for planning, sourcing, and design counterparts, ensuring profitability in Store, Web, and Wholesale channels in all regions.
 Developed a margin improvement program that saw 6% cost savings and 36% increase on in-season profit by balancing assortment with manufacturing demand, existing fabric supply, and creating marketing partnerships with third-party suppliers.
 Trained and developed new employees and interns in the fundamentals of the merchandising position.
 Supported portfolio growth by identifying cross-sell opportunities, increasing market share in the teenage retail customer segment, and enhancing customer satisfaction.
 Stayed up to date with the current trends from researching and patterning our direct competitors as well as aspirational brands to help aid in our product development process.

June 2019 - Sep 2020 Assistant Merchant @ Abercrombie & Fitch

 Assisted in Weekly Selling reports each week. Aided in the preparation and presentation of the Hollister Men’s Shorts assortment in selling and key milestone meetings ensuring the protection of margin.
 Managed PIM systems and item attributing to ensure appropriate KPIs are measured and accounted for.
 performance, and other KPIs while managing PIM to ensure accurate planning of each season’s assortment architecture within the $40M+ Men’s Shorts department.
 Assisted with strategic planning and merchandising capabilities that influence buying and planning decision. to ensure our customers are offered the best product assortment.

May 2018 - Aug 2018 Sunny95 Street Team @ Columbus Radio Group

– Assisted Station and clients with the setup, facilitation, and tear down of various events hosted throughout the Columbus area ranging from block parties, bowling leagues, concerts, etc.
– Promoted and marketed station and sponsor events across various physical and digital mediums.
– Compiled data of station listeners for station and client analysis to use in demographic data to be sold to our advertising partners.
– Aided sales team in the showcasing of our signature events and conveying the value of being a station sponsor.
– Worked alongside Talent to curate a fun and exciting environment with our listeners and advertising partners.

May 2017 - July 2017 Marketing Intern @ United Technologies - Chubb Australia

– Conducted competitor analysis within the fire market segment, analyzed the quality of our own products as well as the competitors to determine if they met the standards of state legislature.
– Collaborated with other Chubb employees across both Australia and the world.
– Improved the search engine optimization of the Chubb brand through improvements of the website, google adwords, and various local listings.
– Aided sales team by compiling a database of all possible clients in the state of Queensland in order to generate new leads and improve sales in the region.
– Optimized our assortment offerings, catering to clients by industry to streamline sales process and provide more focused offerings to new and existing client


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