Visual Designer II / Strategist
- Location
- United States
- Rate, USD
- Not specified
- Work schedule
- Full Time,
- Language skills
- English
- Available for Hire
- Yes
About me
With 14 years of experience, I have evolved from an advertising art director to a strategic content designer. I started by creating impactful campaigns for small and large brands, using my talent for conceptualizing ideas that resonate with audiences. I then specialized in online and mobile brand strategies, excelling at boosting impressions, installs, and revenue.
Professional area
Skills
A/B TestingAdobe After EffectsAdobe Creative CloudAdobe IllustratorAdobe InDesignAdobe PhotoshopAdvertisingAI - Artificial intelligenceBrand StrategyCollaborativeCopywritingCustomer Journey MappingData AnalysisDigital DesignFigmaGraphic DesignHTML/CSSJiraLightroomMobile TestingPhotographyPrototyping and User FlowsSalesforceUI/UXUser Experience DesignUser FlowsVideo EditingWireframing and Mockups
Education
- 08/2002 - 05/2007 Graphic Design @ Hampton University
- 10/2007 - 9/2009 Art Direction @ The Creative Circus
Experience
- 11/2017 - 02/2024 Visual Designer II / Strategist @ Liftoff Mobile
Designed ads, internal tools, and user interfaces in Figma, collaborating closely with engineers for user experience implementation and verification. Those tools increased efficiency by 40%, leading to a 150% team growth.
Achieved 88% ITI lift by introducing an HP Bar concept through an OKR strategy.
Collaborated with Skillz to elevate daily spending to $20K/day with a GTM strategy, leading to a 9% spend-lift for Liftoff and 20% for Skillz.
Enhanced effectiveness of banner ads over video advertising by 120% through a/b testing.- 04/2015 - 11/2017 Senior Designer @ Tailored Brands
Drove K&G to become the most profitable brand at Tailored Brands through innovative design language, motion assets, and captivating photographic storytelling.
Created a second job for myself when I added motion to our product shoots.- 01/2011 - 12/2014 Freelance Art Director @ Various Employers
Developed and implemented innovative campaign strategies, resulting in significant business growth.
Spearheaded a successful ad campaign for Borsao Wines, achieving an 18% increase in sales by effectively targeting a younger demographic.
Cultivated and maintained strong client relationships through the delivery of high-quality, integrated campaigns.- 1/2010 - 1/2011 Art Director @ Mckee Wallwork Cleveland
Successfully won 80% of new business through the creation of impactful campaign ideas.
Received 5 prestigious industry awards in recognition of outstanding agency performance.
Recommend this talent
Related resumes
-
Technical Support Engineer | Graphic Editor | Web Designer
An eager technology enthusiast, I was born and raised in Philippines and attended the Technological University of the Philippines – Manila for college and Arellano University of TechVoc ICT for SHS. In addition to exploring the tech field, I joined the Google Developer Student Club and UX Society.
-
Graphic Designer
Creative and results-driven Multimedia Graphic Designer with over five years of success in achieving innovative multimedia solutions and developing user-centric designs for government agencies, corporate clients, and startups. Expert in Adobe Creative Cloud, Figma, Canva, WordPress, HTML, and CSS, with a strong focus on branding, usability, and compliance.
-
Graphic Designer
Double Bachelor in Graphic Design and Art Direction. I have worked as a freelancer based in Berlin since 2016.
-
Business Development
I would consider a remote and/or hybrid position that build on my 40 years of experience including content writing such as blog SEO articles, market research reports, analyzing data analytics, generating eCommerce sales, programming digital assets on blockchain, social media marketing campaigns, PPC advertising and creative video editing production to increase sales.
-
Mechatronic Engineering
A motivated Mechatronic Engineering student with experience in quantity surveying, QAQC, automation, and data analysis. Skilled in Python, C++, Java, CAD design, and quality control with strong problem-solving abilities.
