Account Manager

➤ Owned communications and updates with clients on managed service and programmatic CTV campaigns, built campaign reporting, highlighted actionable insights, and tracked campaign pacing.
➤ Partnered with sales throughout RFP process to present innovative campaign strategies that matched VIZIO solutions to the client's campaign objectives.
➤ Educated clients on existing and new products and highlighted best practices for campaign success.
➤ Analyzed campaign performance data and identified opportunities for campaign expansion

➤ Managed and grew client relationships and budgets with key clients and agency partners, helping them achieve performance exceeding advertiser benchmarks.
➤ Owned client communication, onboarding, campaign build, in-flight optimizations, and post-campaign wrap-ups - for example, New Balance's 2021 campaign, highlighted their We Got Now initiative and featured notable brand ambassadors including Kawhi Leonard, Jack Harlow, Raheem Sterling, Sydney McLaughlin, and Coco Gauff.
➤ Executed campaigns using a data-driven approach, highlighting key data trends focused on media measurement and ad effectiveness; results included generating over 6M additional video views for 10 clients as a result of campaign optimizations.
➤ Recognized client needs and proactively identified campaign opportunities for growth and audience expansion.

➤ Educated clients on differing YouTube ad formats and best practices to meet both short-term and long-term objectives resulting in a 10% increase in YouTube channel growth year-over-year and best-in-class awareness and favorability lift
➤ Led client retention efforts with campaign analysis recaps; performed feasibility assessments for client goals, devised audience targeting strategy based on click-through rate and conversion rate, and identified trends and insights from campaign data used during client recommendation meetings resulting in 4 clients adding a total of $200K in incremental dollars to their Q4 initiatives.

➤Owned tasks including active account outreach, client surveys, creating deliverables content for creative, and social media alignment, leading to increased client satisfaction.
➤ Developed understanding of customer marketing funnel, digital marketing best practices, and knowledge of Google Ads and social media ad platforms (Facebook, Instagram, SnapChat, Twitter).
➤ Promoted to Account Manager for strategically improving campaign performance and sustaining long-term client relationships