Account Manager

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
English
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About me

Data and results-driven Account Manager with a passion for driving revenue growth, optimizing campaigns, and delivering exceptional customer service. I have over 4 years of experience in the dynamic world of digital media and advertising. Specializing in strategic planning, data analysis, media buying, and client management, I consistently exceed goals and foster strong client relationships.

Proficient in campaign management platforms like Google Ads, Google Ad Manager, SpotX, DV360, Trade Desk, and Facebook Ads, as well as analytical tools such as Tableau and Excel, I deliver measurable results.

With a focus on providing exceptional customer service, I effectively communicate complex concepts, deliver high-level insights, and identify strategic opportunities for brand awareness and revenue growth.




Education

2008-2012 Bachelors @ University of Illinois at Chicago

Experience

11/2021 - 12/2022 Account Manager @ Vizio

➤ Owned communications and updates with clients on managed service and programmatic CTV campaigns, built campaign reporting, highlighted actionable insights, and tracked campaign pacing.
➤ Partnered with sales throughout RFP process to present innovative campaign strategies that matched VIZIO solutions to the client’s campaign objectives.
➤ Educated clients on existing and new products and highlighted best practices for campaign success.
➤ Analyzed campaign performance data and identified opportunities for campaign expansion

02/2021 - 11/2021 Sr. Account Manager @ NOM

➤ Managed and grew client relationships and budgets with key clients and agency partners, helping them achieve performance exceeding advertiser benchmarks.
➤ Owned client communication, onboarding, campaign build, in-flight optimizations, and post-campaign wrap-ups – for example, New Balance’s 2021 campaign, highlighted their We Got Now initiative and featured notable brand ambassadors including Kawhi Leonard, Jack Harlow, Raheem Sterling, Sydney McLaughlin, and Coco Gauff.
➤ Executed campaigns using a data-driven approach, highlighting key data trends focused on media measurement and ad effectiveness; results included generating over 6M additional video views for 10 clients as a result of campaign optimizations.
➤ Recognized client needs and proactively identified campaign opportunities for growth and audience expansion.

02/2019 - 01/2021 Account Manager @ NOM

➤ Educated clients on differing YouTube ad formats and best practices to meet both short-term and long-term objectives resulting in a 10% increase in YouTube channel growth year-over-year and best-in-class awareness and favorability lift
➤ Led client retention efforts with campaign analysis recaps; performed feasibility assessments for client goals, devised audience targeting strategy based on click-through rate and conversion rate, and identified trends and insights from campaign data used during client recommendation meetings resulting in 4 clients adding a total of $200K in incremental dollars to their Q4 initiatives.

12/2017 - 01/2019 Account Planner @ NOM

➤Owned tasks including active account outreach, client surveys, creating deliverables content for creative, and social media alignment, leading to increased client satisfaction.
➤ Developed understanding of customer marketing funnel, digital marketing best practices, and knowledge of Google Ads and social media ad platforms (Facebook, Instagram, SnapChat, Twitter).
➤ Promoted to Account Manager for strategically improving campaign performance and sustaining long-term client relationships


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