Marketing Specialist
- Location
- United States
- Rate, USD
- Not specified
- Work schedule
- Full Time,
- Language skills
- English, Portuguese, Spanish
- Available for Hire
- Yes
About me
I am a passionate entrepreneur and dancer with a background in business. I recently graduated from the University of Rochester, where I majored in Business: Marketing and Dance. My interests lie at the intersection of e-commerce, global consumption, and customer strategy and innovation. I believe that e-commerce has the potential to be a powerful force for good, and I am committed to leveraging my business skills to create a positive impact in the world. Additionally, I am passionate about the arts and their ability to foster cultural understanding, bridging differences and promoting inclusivity on a global scale.
Professional area
Education
- 08/2020 to 05/2024 Bachelors of Science; Business: Marketing @ University of Rochester
Experience
- 06/2022 to 08/2022 Corporate Social Responsibility Intern @ Unum
Authored over 15 executive summaries, illustrating Unum’s community impact by detailing volunteer activities and outcomes, increasing stakeholder awareness by 40%
Launched a new volunteer program, increasing internal volunteerism and fundraising by 15% as measured in 2,000 volunteer hours logged and $10,000 in donations by promoting through internal communications- 06/2023 to 07/2023 Business Program Coordinator @ National Student Leadership Conference
Coordinated the development and execution of a business plan for a new social enterprise, increasing engagement by 20% among 45 high school students by implementing interactive workshops
Devised a robust assessment framework, improving participant satisfaction scores by 15%, by gathering and analyzing feedback- 01/2021 to 05/2024 Campus Tour Coordinator @ University of Rochester
Delivered engaging and informative tours to over 20 people, improving prospective student engagement by 25%, as measured by tour feedback scores, by highlighting the academic programs and student life
- 08/2021 to 05/2024 Marketing Analyst @ University of Rochester
Organized and managed over 40 events, increasing attendance to 20% over the last 2 years, as measured through funding for the Language Center by promoting different languages offered at the university
Designed and implemented over 70 marketing materials, resulting in a 30% attendance increase by using Canva and Adobe Illustrator- 01/2022 to 05/2022 Marketing Representative @ Amazon Prime
Orchestrated on-campus events, enhancing Amazon Prime Student sign-ups by 20%, by creating engaging promotional activities
Analyzed marketing campaign data, achieving a 5% increase in ROI, by optimizing strategies based on performance metrics
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