Digital Strategy & Execution

Rate, USD
Not specified
Work schedule
Full Time,
Language skills
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About me

I’ve delivered integrated and data-driven solutions across multiple channels and platforms. My core competencies include CRM, retention, journey development, audience modeling, segmentation strategy, email marketing, content strategy, digital analytics, customer research, branding, positioning, agency management, budget, ROI, optimization, SEO, SEM, paid media, funnel development, social media, and e-commerce.


____ B.A. @ State University of New York at Albany


9/2021 - 8/2023 Director, Strategy & Planning @ KERN (Omnicom Agency)

Led the agency’s strategy development for American Express account, overseeing campaigns across consumer, co-brand, and business card products, loyalty and referrals, investments, banking, loans, payment solutions, and B2B services.

10/2019 - 6/2020 (Covid Restructure) B2B Marketing Director @ Future Plc.

Oversaw and directed Future’s B2B marketing team, executing subscriber acquisition and digital audience development strategies across a diverse portfolio of 30+ brands and events in 5 vertical markets.

6/2014 - 10/2019 Digital Marketing Director @ PWX Solutions

Led the agency’s digital team, overseeing all digital consumer marketing clients and providing comprehensive end-to-end acquisition and audience development solutions.

11/2005 - 6/2014 Director of Marketing & Product Development @ Leeb Capital Management

Directed all client and subscriber acquisition/retention efforts for a consumer-facing investment publisher and asset management firm. Grew the subscription product line from 2 paid newsletters to 8 paid investment advisories while growing overall audience and subscription revenue. Drove acquisition strategy increasing AUM for the firm while launching mutual fund.

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