Key Account/Strategic Account Manager

• Strategic account management building trusted partnerships to grow portfolio and create business solutions through retail contracts, solution selling, financial planning, and product / platform launches.
• Developed product innovation roadmap, strategic planning, and marketing plans increasing in-store and digital share of market (SOM) across 5 brand platforms.
• Managed sales budgets of up to $500K with accounts used for promotional joint business planning. – 40%+ brand growth for FY 2020 and 2021.
• Bridged the gap between HQ and operations, improving ability to execute go-to-market strategies for new-to-industry brand launches, growing share of market to 47% within 2 years.
• Launched over 150+ SKUs and 2 product platforms generating $85M+ in annual sales.
• Negotiated retail contracts with annual customer incentive packages exceeding $15M, while also delivering high levels of customer support through collaborative business analysis, planning and execution.
• Focused strongly on customer relationships and mutual success.

• Orchestrated and guided a team of 8 territory managers in a multi-state sales division, propelling active market engagement and securing top national ranking among 239 senior division managers.
• Spearheaded the identification and reduction of high-CAC marketing activities, resulting in a cost-saving of $100k and improved overall marketing efficiency.
• Exhibited exceptional performance by achieving the #2 spot 3 years in a row, surpassing goals by 171%, through the implementation of new and innovative strategies.
• Fostered strong customer relationships by developing retailer-specific multi-category business plans and selling/implementing marketing programs to achieve divisional commercial objectives while increasing contracted category volume by 32% year over year.

Performed all aspects of account management, including product sales, manufacturer and vendor relations, and extensive client/brand strategy programs. Coordinated business plans, promotional programs, and incentive programs in partnership with accounts and internal corporate stakeholders to achieve regional objectives and drive account growth.

• Managed 15 mid-size assigned business accounts averaging $25M – $30M in revenue
• Built everlasting business relationships with key stakeholders at multiple levels within assigned accounts.
• Prevented out of stocks, fulfilled market/customer demands, and generated incremental sales income via augmenting inventory levels and executing highly visible merchandising space.

Supported a diverse brand portfolio and executed sales plan across 80 national and independent retailers in the convenience store sector.
– Rapidly promoted, with average tenure of 1 year or less at each level
– Selected from among 1800 Territory Managers to represent company at NACS annual conference
– Hand chosen by Vice President, Southern Sales Area to serve as Advisory Board member
– Promoted to Regional Account Manager in recognition of consistent year-over-year achievement