Marketing Operations Analyst | Marketing | Revenue operations |

• Collaborated on a Lead Scoring project leveraging Salesforce database and tools such as SalesWings and RingLead to enhance lead data accuracy and assign precise scores. This contribution significantly supported the sales team in achieving revenue targets.
• Email campaign creation, report building and performance elevation in Salesforce marketing cloud (SFMC). Utilized market trends, client preferences and needs to enhance product development and marketing strategies.
• Managed email marketing campaigns and materials for brand consistency and engaging content, while also overseeing new product launches, marketing budget, and the organization of conferences, trade shows, major events, and online presence across various platforms.
• Maintained an in-depth understanding of designated markets and trends through research, interaction with sales teams, data analysis, and financial assessment, consolidating information into actionable reports and presentations.
• Lead the analysis and optimization of end-to-end revenue processes across US, EMEA, and APAC units, ensuring consistency and efficiency, implement strategies to streamline global revenue operations and support
• Define, track, and report key performance metrics and KPIs related to revenue operations. Provide regular insights and recommendations for continuous improvement.
• Demonstrated leadership qualities and excellent communication skills by managing a team of 8+ people, onboarded and trained new hires virtually, and fostered teamwork by channeling the right solutions for the team when the team was struggling for a proper roadmap and direction to attain results.
• Conducted comprehensive competitive analysis, integrating customer feedback and behavioral data to support product development. Additionally, facilitated internal product education and created customer-oriented help content, while staying updated on industry trends and competitor activities, including feature functionality and pricing evolution, through research and market insights.