Media Planner

Succeeds in planning and executing multi-million dollar advertiser campaigns on a variety of marketing platforms for large financial institutions
Tracks media spend to maximize each client’s budget and coordinates weekly update calls and reporting for full transparency
Acts in a supervisory capacity in providing outstanding media recommendations to clients, in collaboration with account, strategy, media, and analytics teams

Placed streaming direct IO and programmatic media ad buys on behalf of direct to consumer advertisers, working with networks to ensure successful performance of campaigns
Strategically built media plans in coordination with Client Services team
Trained new employees and assists in implementing improvements to department workflow

Acted as point agent for Spotify, LyricFind, Google Music, and other major clients while mentoring licensing agents and training new hires
Co-managed an agency-wide licensing project for a high-profile music event Redesigned a data matching application in coordination with IT team

Advised labels and other clients in the licensing process using creative problem solving and effective communication
Contributed to copyright research and other client-based projects