Marketing Copywriter

The role

As a Marketing Copywriter, you will be a key contributor to our primary growth channel – content. You’ll work across organic, email and social, delivering copy yourself and working closely with colleagues and external partners to drive results.

Your main responsibilities will be:

• Write engaging, product-led, search-optimized copy for product landing pages, long-form articles, and opinion pieces.
• Update product landing pages and long-form blog articles with new or up-to-date content, and conduct experiments to optimize SEO performance.
• Manage pitches and commissions from external writers, and oversee the review and editing of content to ensure factual correctness and alignment with the brand tone and style.
• Create compelling copy for marketing materials, such as emails, social media posts and visual ads.
• Grow and engage the Toggl community across social media channels with mission and product-focused content, posting regularly and interacting with those who create user-generated content featuring our product.

About you

We would love to hear from you if you have:

• You have 4+ years of copywriting experience at a tech company (preferably SaaS, bonuses for time tracking or productivity space) or at a B2B brand or agency.
• You write impactful copy for all digital marketing touchpoints (landing pages, emails, chatbots, in-app etc.).
• You have experience with on-page SEO and are comfortable using tools such as ahrefs.
• You can take a brief, style guide, and checklists to publish engaging, product-led, search-optimized content for Toggl.
• You can demonstrate strong editorial abilities, capable of writing clearly, concisely, and managing various content types.
• You are proficient in crafting creative, on-brand copy that adheres to Toggl’s brand tone, which can be very quirky and bold.
• You have experience managing freelance or guest contributions and comfortable being the sole member of an editorial team.
• You love receiving thoughtful feedback on your writing, fearlessly expressing your perspective, but embracing the principle of “disagree and commit” once a conclusive decision is made.
• You are experienced in managing deadlines and projects effectively, including clear communication regarding expectations and any changes in timelines.

Benefits

• Freedom to choose when and how much you work—we only measure results
• 24 days of paid time off a year, plus your local holidays
• In-person meetups for team-building (expenses covered)
• 4-6 weeks paid sabbatical (depending on tenure)
• Laptop budget up to 2,500€ and it renews every 3 years
• €2,000 budget to set up your home office and an additional €300 every year after 3 years of tenure
• €250 per month for co-working space membership and/or internet service at home
• €4,000 per year contribution to use for training, workshops, and conferences
• €2,000 per year contribution for any equipment or services to improve and/or maintain your physical and mental health
• Support for buying tools you need for doing your best work (even eyeglasses if you need a new pair)