Senior Marketing Analyst
The Data & Analytics team is a centralized team of Data professionals which includes Analytics, Data Engineering and Data Science. While belonging to a close-knit team of fellow data professionals, each Life360 Analyst will partner with one or more business units within the company on a long-term basis, contributing as a thought leader, establishing domain expertise and developing cross-functional relationships while collaborating to solve business problems with our data.
About the Job
Life360 is looking for an experienced Marketing Analyst to join our team. The successful candidate will partner with Marketing leaders to leverage data, analytics and insights to drive new marketing opportunities with Brand, Personas and Lifecycle Marketing teams. An ideal candidate will leverage both their technical expertise and prior Marketing experience to: drive new sales and brand marketing campaigns, test and optimize improvements to the customer journey, design outreach experiments and collaborate with Marketing managers to gain new insights into our users.
For candidates based in the US, the salary range for this position is $130,000 to $170,000 USD. For candidates based in Canada, the salary range for this position is 138,000 to 165,000 CAD. We take into consideration an individual’s background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.
What You’ll Do
- Drive the creation of key performance indicators, data collection techniques, reporting, and analyses that measure the performance of Growth Marketing and Lifecycle Marketing campaigns.
- Distill user insights and campaign analyses into cohesive narratives and presentations for presentation across the company.
- Advise marketing teams (mobile, web, online/offline advertising, brand, product development) as the knowledge “go to” resource for marketing data.
- Partner closely with the Data Engineering team to provide thought leadership and detailed requirements for data needs.
- Utilize data visualization tools (e.g., Tableau, Power BI) to create interactive and user-friendly reports.
- Develop/implement models to improve marketing measurement, attribution and spend optimization
What We’re Looking For
- 5+ years as a Marketing Data Analyst with marketing and paid user acquisition data and analytics experience in consumer internet, mobile app, or digital product firm.
- Demonstrated implementation and utilization of user tracking, click stream event platforms, and other paid audience analytics technologies. (Amplitude, Google Analytics, Appsflyer)
- Strong hands on data wrangling and reporting experience with large and complex data sets utilizing SQL, Python / R or equivalent using cloud data technologies like Redshift, Athena, and Snowflake..
- Experience in delivering enterprise Data and Business Intelligence reporting. (Quicksight, Tableau, Qlick, Looker, or equivalent)
- Experience gathering, distilling, and providing requirements to technical engineering and data teams.
- Demonstrated project management and organizational skills.
- Excellent verbal, presentation, and written communication skills
- Degree in Computer Science, Statistics, Informatics, Information Systems or another quantitative field.
Our Benefits
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for US employees). We offer supplemental plans for medical and dental for Canadian employees
- 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees
- Employee Assistance Program (EAP) for mental wellness.
- Flexible PTO and 12 company wide days off throughout the year
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
Life360 Values
Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference
- Be a Good Person – We have a team of high integrity people you can trust.
- Be Direct With Respect – We communicate directly, even when it’s hard.
- Members Before Metrics – We focus on building an exceptional experience for families.
- High Intensity High Impact – We do whatever it takes to get the job done.
Our Commitment to Diversity
We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!
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