Senior Brand Manager – Healthcare scale up

Montu is Australia’s largest healthtech business with a focus on alternative healthcare. Founded in 2019, it supports patients, doctors and pharmacies through its Alternaleaf clinic, offers accredited healthcare education to clinicians via its SAGED platform, and dispensing solutions to pharmacies across Australia through Leafio. Montu is also the founding member of Cannabis Council Australia, a non-for-profit advocacy body that advances legislative change across the healthcare landscape. Our mission is to make alternative healthcare more affordable and accessible for the millions who could benefit.

Montu has been recognised as Australia’s fastest-growing tech company in the Deloitte TechFast 50 for two consecutive years (#1 in 2022 and 2023), achieving remarkable revenue growth of 26,000% and 9,000%. Named #1 on LinkedIn’s Top Startups Australia 2024, Montu has cemented its position as the largest business of its kind outside North America and continues to evolve on its journey.

This role is an Australia-based, fully work-from-home position, with access to co-working spaces in Sydney, Melbourne and Brisbane.

Job Description

The Senior Brand Manager will utilise their strategic mindset and a strong background in product marketing to create and implement marketing strategies to promote Montu’s brands and products. They will lead the brand portfolio’s marketing efforts and work closely with cross-functional teams to drive growth.

Strategic planning:

• Leading the development, implementation and execution of commercial and product marketing strategies and plans to achieve brand growth objectives e.g. market analysis, positioning, segmentation, forecasting, product launches, pricing strategies, development of demand generation campaigns and marketing materials.
• Identify growth opportunities for Montu’s product portfolio.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly
• Develop and implement product launch strategies

Data-Driven decision making:

• Analyse market data, consumer insights, and competitive intelligence to make data-driven decisions for the brand portfolio.
• Adjust brand strategies based on performance metrics and market dynamics.
• Leverage data analytics to understand the drivers of success and opportunities for optimisation.
• Utilise key performance indicators (KPIs) to measure and report on the effectiveness of marketing initiatives.

Brand development:

• Work with cross functionally to develop new brands including visual identity, brand messaging, style guides, and packaging
• Define and communicate our brand’s unique value proposition.
• Develop and implement strategies to ensure effective product positioning of existing and new products
• Crafting clear and compelling brand messaging and unique value proposition to ensure competitiveness in market
• Lead the development of visual narratives that tell the brand’s story and engage audiences across different touchpoints.

Campaign Management:

• Develop and end-to-end execution of integrated marketing campaigns across digital, social media, print, and events, targeting a clinical audience.
• Monitor sales results and modify product focus/promotional plans accordingly.
• Create and be accountable for a campaign calendar, ensuring timely and successful execution.
• Stay abreast of industry trends to identify new opportunities.

Marketing Collateral Creation:

• Develop marketing collateral briefs for the creative and content teams such as eDMs, brochures, flyers, banners, presentations, and digital assets.
• Oversee content creation and distribution, ensuring alignment with brand messaging and target audience.
• Ensure brand consistency is maintained across all communications and collateral.
• Oversee our product information on websites (internal and external).

Project Management:

• Coordinate and collaborate with internal teams to ensure seamless project execution.
• Monitor project timelines, resources, and budgets to ensure on-time and on-budget delivery.
• Identify and address any potential roadblocks or challenges throughout the project lifecycle.
• Manage project stakeholders, ensuring they are well informed of project status and updates.

Qualifications

• Experience working as a Senior Product or Brand Manager in Healthcare or OTC Pharma
• Experience marketing to HCPs (Health Care Professionals)
• Experience working within a fast paced start up/scale up or creative agency will be highly regarded
• Proven experience developing strategic marketing plans that have generated growth
• Proven expertise crafting new brand identities, encompassing messaging and packaging development.
• Experience developing and executing product launch strategies and campaigns
• Highly skilled in analysing and interpreting data to drive informed decision-making.
• Strong understanding of a clinical audience and their needs.
• Strong project management skills and ability to work with cross-functional teams and meet deadlines

Additional Information

You’ll be joining a high-performing, fast-paced team where your work drives meaningful impact in a leading tech company at the intersection of healthcare. We take pride in our driven and results-focused culture, where ambitious individuals can push the boundaries of innovation and contribute to better outcomes for Australians.

Other benefits include:

• Gaining access to SAGED courses and more through the Greenhouse learning platform, fostering continuous growth and development.
• Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
• The freedom of a full-time, work-from-home role.
• Access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities.
• Mental health support through our wellbeing platform, Unmind.
• A private health insurance discount through Medibank.
• Up to 8 weeks of paid parental leave.
• Swag kits to celebrate key milestones in your journey with us.
• Enhance your home office with our work from home equipment allowance benefit.
• Being part of one of the fastest-growing industries in Australia, improving the lives of hundreds of thousands of patients.

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We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.

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