In November 2024, Printful and Printify came together as two equals and merged to form a global on-demand powerhouse. This role will involve working across our two platforms and brands, a unique and special challenge. To learn more about the merger, check out our blog post.
About Us
Both Printify and Printful are pioneering production on-demand companies and platforms established in Latvia but with a global customer base.
Printify is bringing the dream of financial freedom and business ownership to the world by connecting e-commerce entrepreneurs with over 100 print-on-demand facilities around the globe.Β
Printful has built world-class in-house production facilities and helps people to build their brands, empowering thousands of businessesβincluding iconic names like Coca-Cola and MTV.Β
About the Role
Our team is at the heart of our success. Youβll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way.
Our business keeps growing, so weβre looking for a skilled Influencer Team Lead to join our team. As the Influencer Marketing Team Lead, you will lead our influencer strategy and execution, managing a team focused on building impactful partnerships with top industry influencers and experts. Your mission is to drive brand awareness, credibility, and customer acquisition by developing and scaling influencer collaborations across key markets and verticals.
You will oversee campaign development, outreach strategy, team performance, and cross-functional alignmentβwhile also staying close to the influencer ecosystem and driving innovation within the channel.
Your Daily Tasks Will Entail:
Drive the influencer marketing strategy, ensuring it aligns with broader growth and brand goals
Manage and mentor the influencer marketing team, setting clear goals, KPIs, and professional development plans
Identify and secure high-potential influencers to build long-term, strategic partnerships
Oversee the creation of compelling outreach strategies and content to engage influencers
Approve and guide the development of campaign briefs, influencer rosters, and content concepts
Monitor and optimize influencer performance across brand awareness, content quality, and conversions
Stay ahead of industry trends, emerging influencer talent, and platform opportunities
Report regularly on team performance and campaign ROI to senior stakeholders
Collaborate with brand, content, paid, affiliate, and product teams on integrated campaigns
Lead experimentation into new influencer niches and formats (e.g., UGC, ambassador programs, niche communities)
Your Qualifications
3β5 years of experience in influencer marketing, partnerships, or a related marketing function and at least 1 year of experience leading a team or mentoring marketers
Excellent written and verbal communication skills in English
Proven ability to manage influencer campaigns from concept to execution and reporting
Strong interpersonal skills and experience negotiating with talent
Comfortable analyzing marketing metrics (engagement, conversion, ROI) and presenting insights
Highly organized, with the ability to manage multiple campaigns simultaneously
Self-driven, adaptable, and thrives in a fast-paced, feedback-oriented environment
Experience working with influencers in the e-commerce, print-on-demand, or creator economy space
Background in B2B, or marketplace marketing is highly appreciated
Familiarity with influencer platforms (e.g., Modash, Upfluence, Aspire, etc)
Experience working with CRM tools and campaign management platforms
What We Offer:
Flexible working hours (start your day as late as 11 a.m.)
Health insurance
Be part of a friendly, inclusive, and global team
An opportunity to work remotely or in person, from one of our modern and welcoming offices in RΔ«ga, Tallinn, or Barcelona
Access to mentorship, internal meetups, and hackathons both on-site and online
Exciting team-building events and parties youβll never forget!Β
Free and healthy lunch if you work from the RΔ«ga office
We are an equal-opportunity workplace. Weβre committed to diversity and inclusion and make hiring decisions based solely on qualifications, merit, and work experience.
If you think youβd excel in this role, send us your resume in English, showing us why you are the right person for the job.
Interested, but donβt think this is the right fit for you? Feel free to share it with friends and check out other open positions on our career site. Weβre always looking for creative and driven minds to join our ever-growing team!
