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Principal Presales Engineer, Product Specialist – CDP, Martech, AI

Remote from
UK flag
UK
Annual salary
Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Employment type
Full Time,
Job posted
Apply before
8 Jun 2026
Experience level
Senior
Views / Applies
701 / 41

About Twilio

Build the future of communications.

Actively Hiring
Verified job posting
This job post has been manually reviewed for authenticity and compliance.

AI Summary

Twilio is seeking a Principal Presales Engineer, Product Specialist focusing on CDP, Martech, and AI. This remote role acts as a bridge between complex enterprise accounts and product teams, designing multi-product solutions and influencing product strategy. Responsibilities include technical win architecture, creative solution design, cross-functional education, and thought leadership. Required qualifications include 6+ years of presales experience, 2+ years in CDP/martech, and strong stakeholder collaboration. The role is based in the UK or Ireland.

Job Complexity

Easy Hard
AI Insight The role requires deep technical expertise in CDP, Martech, and AI, plus advanced presales and stakeholder management skills, making it highly challenging but not the most extreme.

Salary Analysis

Median
USD180,000
US Market
USD150,000 – USD220,000
AI Insight The salary data was not provided. Based on market standards for a Principal Presales Engineer in CDP/Martech with AI focus, the estimated median is $180,000. This role commands premium compensation due to its specialized nature and strategic importance.

Key Skills

Presales CDP Martech AI Solution Architecture Stakeholder Management Data Engineering Customer Journey Thought Leadership Technical Sales

Dear Hiring Manager,

I am excited to apply for the Principal Presales Engineer, Product Specialist - CDP, Martech, AI position at Twilio. With over 8 years of presales experience and deep expertise in customer data platforms and AI-driven marketing solutions, I have consistently delivered technical wins for complex enterprise accounts. I have a proven track record of bridging product and customer needs, designing multi-product architectures, and influencing product roadmaps based on market insights.

At my current role at [Company], I led the technical validation of a CDP solution that increased customer engagement by 30%. I am passionate about mentoring teams and driving thought leadership in the martech space. I am drawn to Twilio's remote-first culture and innovative approach to communications.

I look forward to the opportunity to contribute to Twilio's vision and help shape the future of customer experiences. Thank you for your consideration.

Sincerely,
[Your Name]

Can you describe a complex multi-product solution you designed and validated for a large enterprise?
In my previous role, I led the technical win for a Fortune 500 retailer integrating a CDP with AI-driven personalization. I designed an architecture that unified customer data from multiple sources, implemented real-time decisioning, and integrated with their existing marketing automation. The solution improved campaign ROI by 25%.
How do you stay current with trends in CDP, Martech, and AI?
I regularly attend industry conferences like MarTech Summit, follow thought leaders on LinkedIn, and participate in beta programs for new technologies. I also lead internal knowledge-sharing sessions and contribute to our product's roadmap based on emerging trends.
Describe a time you influenced product strategy based on customer feedback.
I identified a pattern where several prospects needed a unified customer profile across channels. I documented the requirements and presented to product management, leading to the development of a new feature that became a key differentiator in our sales cycle.
How do you approach mentoring sales and SE teams on value selling?
I create enablement sessions focusing on understanding customer pain points and mapping solutions to business outcomes. I also develop playbooks and ride along with teams to provide real-time coaching. For example, I helped a junior SE close a deal by demonstrating how to articulate ROI.
What is your experience with data engineering and cloud data warehouses?
I have hands-on experience with Snowflake, BigQuery, and Redshift. I've designed data pipelines using ETL tools and worked with data modeling for customer 360 views. In one project, I optimized a data warehouse query performance by 40% through indexing and partitioning.

Who we are 

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.
We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!

.

See yourself at Twilio

Join the team as Twilio’s next Principal Presales Engineer, Product Specialist – CDP, Martech, AI 

About the job

This position is needed to act as the “bridge” between our most complex enterprise accounts and our Product teams. You will scope, design, and validate how complex multi-product solutions fit into the client’s ecosystem and help paint the long-term Twilio vision for our customers. You will be a critical partner cross-functionally, working with product, engineering, and marketing to identify and share technology patterns and shifts from our clients (and prospects) to influence product strategy.

Responsibilities

In this role, you’ll:

  • Develop your expertise of the Twilio platform, use cases and buyer personas, while staying current on Customer Data Platform, AI, and data engineering trends
  • Architect the Technical Win: Scope, design, and build multi-product solution architecture and compelling presentations to secure the Technical Win, in partnership with core sales, core SE, and Enterprise Strategist teams
  • Design creative solutions across customer data flows, AI decisioning, and end-to-end customer journey design
  • Educate cross-functional teams on product specific knowledge, enablement, strategy, and solutions / use cases (Sales, Presales, Marketing, Enablement, CS, Product, etc.)
  • Mentor sales and SE team members on value-selling strategies and complex solution selling
  • Document recent patterns and technology shifts with our clients and prospects to influence Product and R&D strategy via GTM interlock and Product Life Cycle processes
  • Drive Thought Leadership: Proactively contribute to the Specialist Org strategy and the multi-product GTM motion

Qualifications 

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn’t followed a traditional path, don’t let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:

  • Demonstrated ability to lead complex solutions sales cycles, including novel solution scoping, design, and validation
  • Expert stakeholder collaboration and influencing skills
  • 6+ years of progressive presales experience, including complex solution architecture
  • 2+ years of demonstrated expertise in CDP and/or martech related platforms – including data engineering, data modeling, and/or cloud data warehouse
  • Strong track record of excellent verbal and written communication skills, and driving deal strategy with creative and compelling storytelling
  • Experience selling and designing solutions across multiple product areas within a CDP or Martech-related platform 
  • Confidence influencing and engaging with a highly skilled and experienced audiences including C-level executives

Desired:

  • Experience working in an overlay or specialist presales capacity
  • Experience collaborating with product on strategy, positioning, and roadmap

Location

This role will be remote but must be based in the United Kingdom or Ireland 

Travel 

We prioritise connection and opportunities to build relationships with our customers and each other. For this role, approximately 20% travel is anticipated to help you connect in-person in a meaningful way. 

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That’s why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you’re ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn’t what you’re looking for, please consider other open positions.

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Apply now >

Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›

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