AI Market Content Lead

Remote from: UK
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: Marketing & Sales
Employment type: Full Time,
Job posted: 8 May 2026
Apply before: 8 Jun 2026
Experience level: Senior
Views / Applies: 747 / 204

About company

About Infor

CloudSuite industry suites for your business.

Computer Software
2002

Actively Hiring

AI Summary

Infor is seeking an AI Market Content Lead to own the end-to-end workflow that transforms generative AI outputs into polished, on-brand content driving pipeline and product adoption. The role involves directing AI content generation workflows, managing remote creative review cycles, maintaining brand voice and quality standards, operationalizing experimentation, and partnering cross-functionally. Required qualifications include hands-on generative AI tool experience, strong creative direction, proven project management skills, and experience with remote/offshore teams. Preferred qualifications include B2B SaaS fluency, content performance optimization, AI governance knowledge, workflow automation mindset, design systems experience, editorial leadership, and global collaboration strengths. Success metrics include faster AI-to-publish production and high quality/brand compliance.

Job Complexity

Easy Hard

AI Insight This role combines technical AI tool expertise with creative direction, project management, and cross-functional collaboration, making it challenging but not the highest difficulty as it does not require deep technical AI development.

Salary Analysis

AI Insight The job listing does not specify a salary range, but for an AI Market Content Lead role in the UK (Farnborough) with hybrid work, the estimated median salary is around $125,000 USD. This is competitive for a mid-senior level position combining AI tooling and content strategy.

Key Skills

Generative AI Content Strategy Prompt Engineering Creative Direction Project Management B2B SaaS Brand Voice Cross-functional Collaboration Remote Team Management Content Performance

Cover Letter Sample

Dear Hiring Manager,

I am excited to apply for the AI Market Content Lead position at Infor. With my background in content strategy and hands-on experience using generative AI tools for production workflows, I am confident in my ability to own the end-to-end workflow from AI outputs to polished, on-brand content. I have a strong track record of managing remote creative teams and enforcing brand standards while accelerating production cycles.

In my previous role, I built prompting frameworks and reusable templates that improved content throughput by 30% while maintaining high quality. I am adept at collaborating with cross-functional teams including Product Marketing, Demand Gen, and Sales to align content with business goals. I am particularly drawn to this role because it sits at the intersection of AI innovation and creative craft, and I am eager to bring my skills in prompt iteration, editorial judgment, and project management to Infor.

Thank you for considering my application. I look forward to the possibility of discussing how I can contribute to your team.

Sincerely,
[Your Name]

Possible Interview Questions

Can you describe your experience with generative AI tools for content production? Give an example of how you iterated on prompts to improve output quality.

I have used tools like ChatGPT and Midjourney extensively. For example, I once needed to generate ad copy for a B2B SaaS product. Initially, the outputs were too generic. I refined prompts by including specific buyer personas, pain points, and tone guidelines, which resulted in more targeted and compelling copy that increased click-through rates by 20%.

How do you ensure brand voice consistency when working with AI-generated content and a remote creative team?

I create detailed style guides and QA checklists that define tone, messaging hierarchy, and visual consistency. I also run calibration sessions with the offshore team to align on acceptance criteria. For AI content, I build prompt templates that encode brand rules and review outputs against the checklist before handoff.

Describe a time you managed a content project with tight deadlines and multiple stakeholders. How did you prioritize and ensure timely delivery?

In a product launch, I had to coordinate with Product Marketing, Sales, and Design. I used a RACI matrix to clarify roles, set up a shared timeline with milestones, and held daily stand-ups. I prioritized tasks based on impact and dependencies, and used a project tracker to monitor progress. The launch was on time with all assets approved.

How do you measure the success of AI-assisted content? What metrics do you track?

I track cycle time from AI draft to publish, approval rates (right-first-time), and content performance metrics like engagement, conversion, and sales feedback. I also run A/B tests on prompts and formats to see which yield better results. This data informs iterative improvements to prompts and workflows.

What experience do you have with AI governance and responsible use? How do you ensure AI outputs are ethical and compliant?

I am familiar with copyright/IP awareness, disclosure norms, and bias checks. In practice, I include source validation in the workflow, require human review for factual accuracy, and avoid using unverified data. I also stay updated on regulations and build lightweight guardrails, such as disallowing certain prompts and maintaining an audit trail.

General information

Country United Kingdom City Farnborough Job ID 49020 Department Marketing Experience Level MID_SENIOR_LEVEL Employment Status FULL_TIME Workplace Type Hybrid

Description & Requirements

As the AI Marketing Content Lead for Infor, you will own the end-to-end workflow that turns generative AI outputs into polished, on-brand content that drives pipeline and product adoption. You’ll operate at the intersection of AI tooling, content strategy, and creative direction, guiding AI-assisted production while partnering closely with our in-house offshore creative team (designers and reviewers) to ensure every asset meets quality, accuracy, and brand standards. This role matters because it scales high-performing content without sacrificing craft—helping us move faster across campaigns, product launches, sales enablement, and customer education.

This role follows a hybrid work model, with an expectation to be based in our Farnborough office three days per week

Key Responsibilities

· Direct AI content generation workflows: Build and refine prompting frameworks, reusable templates, and tool-specific playbooks to produce consistent drafts across formats (ads, landing pages, emails, social, one-pagers, explainers).

· Manage remote creative review cycles: Coordinate handoffs to the offshore design/review team, define review criteria, and run feedback loops that accelerate iterations and reduce rework.

· Maintain brand voice and quality standards: Enforce tone, messaging hierarchy, visual consistency, and factual accuracy; create QA checklists and acceptance criteria for “ready-to-publish” assets.

· Operationalize experimentation and learning: Track performance signals (engagement, conversion, sales feedback) and translate insights into improved prompts, briefs, and creative guidelines.

· Partner cross-functionally: Collaborate with Product Marketing, Demand Gen, Sales, and Product teams to align content outputs to business goals and customer needs.

Required Qualifications

· Hands-on experience using generative AI tools (LLMs and image/video assistants) for production workflows, including prompt iteration and evaluation.

· Strong creative direction and editorial judgment—able to elevate rough outputs into compelling B2B narratives.

· Proven project management skills (prioritization, scoping, timelines, stakeholder alignment) in a high-velocity environment.

· Experience collaborating with remote/offshore teams, with clear communication habits and comfort working across time zones.

Preferred Qualifications

· B2B SaaS/domain fluency: Experience writing or directing content for technical buyers (IT, security, data, ops) and translating product capabilities into clear value narratives.

· Content performance & experimentation: Comfort with A/B testing, conversion-rate basics, SEO fundamentals, and using analytics to improve briefs, prompts, and creative iterations.

· AI governance & responsible use: Familiarity with ethical AI practices (copyright/IP awareness, disclosure norms, bias checks, source validation) and building lightweight guardrails for teams.

· Workflow automation mindset: Experience integrating tools (e.g., CMS, DAM, project trackers) and using automation/no-code to streamline briefing, versioning, approvals, and asset distribution.

· Design/content systems experience: Exposure to brand systems, component-based design, or template libraries that improve consistency across teams and channels.

· Editorial leadership: Experience developing style guides, voice/tone frameworks, and reviewer calibration to keep quality consistent across multiple contributors.

· Global collaboration strengths: Prior work across time zones; bonus for multilingual capability or experience adapting content for regional markets.

Success Metrics (Examples)

Faster AI-to-publish production (shorter cycle time and higher throughput), and high quality/brand compliance (strong right-first-time approval rates with minimal revision rounds) and ultimately, measurable pipeline impact from shipped content (e.g., improved conversion rates, pipeline influenced).

What You Will Need:

· Strong command of AI content tools (able to get useful drafts fast and refine prompts over time)

· Clear creative judgment to keep everything accurate, on-brand, and high quality

· Solid project management to move work from brief → draft → review → publish without delays

· Great remote collaboration skills to coordinate smoothly with offshore designers/reviewers

· A performance mindset to learn from feedback and results and keep improving what gets shipped

· Positive attitude and strong interpersonal team skills

· Ability to travel up to 5%

What Will Put You Ahead?

Prefer college degree, AI certifications or related work experience.

Possessing post-production video editing skills are a plus. Knowledge or experience with ClickUp, InDesign, Adobe Illustrator and other design and AI tools is preferred.

About Infor

Infor is where ambition meets impact. Join a global community of bold thinkers and innovators, where your expertise doesn’t just solve problems. it shapes industries, unlocks opportunities, and creates real-world impact for billions of people. At Infor, you’re not just building a career. you’re helping to build what’s next.
Infor is a global leader in business cloud software products for companies in industry specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation.
For more information visit www.infor.com
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