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Paid Social Channel Manager

Remote from
EMEA flag
EMEA
Salary, yearly, USD
80,000 - 100,000
Employment type
Full Time,
Job posted
Apply before
17 Jun 2026
Experience level
Senior
Views / Applies
14 / 3

About Remote

Helping companies hire and pay global teams effortlessly.

Actively Hiring
Verified job posting
This job post has been manually reviewed for authenticity and compliance.

AI Summary

Remote is hiring a Paid Social Channel Manager to own and scale B2B paid acquisition across major social platforms like Meta, LinkedIn, and X/Twitter. The role focuses on driving qualified leads from mid-market and scaling tech companies through full-funnel performance optimization. Responsibilities include audience architecture, campaign execution, performance auditing, and creative testing. Candidates need 6+ years of B2B performance marketing experience managing multi-million dollar budgets. Remote offers competitive compensation and benefits, with a salary range of $80,000-$100,000 USD per year.

Job Complexity

Easy Hard
AI Insight The role requires 6+ years of specialized experience in B2B paid social, managing large budgets, and advanced technical skills (e.g., Clay, CAPI), making it challenging but not executive-level.

Salary Analysis

Median
USD90,000
US Market
USD70,000 – USD130,000
AI Insight The offered salary range of $80,000-$100,000 is below the US market median for a B2B Paid Social Channel Manager, which typically ranges from $90,000-$110,000. However, Remote's global compensation strategy may adjust for location, and the total rewards philosophy includes fair equity and benefits.

Key Skills

Paid Social B2B Marketing Meta Ads Manager LinkedIn Campaign Manager Audience Segmentation Full-Funnel Campaigns Conversion Tracking Creative Testing HubSpot Salesforce

Dear Hiring Manager,

I am excited to apply for the Paid Social Channel Manager position at Remote. With over 6 years of experience in B2B performance marketing, I have successfully managed multi-million dollar budgets across Meta and LinkedIn, driving qualified leads for scaling tech companies. My expertise in audience architecture, including using tools like Clay and intent data, aligns perfectly with your need to build ICP audiences and optimize full-funnel campaigns.

I have a proven track record of scaling spend while maintaining efficiency, and I am adept at creative testing roadmaps and conversion tracking. I am particularly drawn to Remote's mission of enabling global employment and its remote-first culture. I am confident that my skills in paid social strategy and data-driven optimization can contribute to your growth.

Thank you for considering my application. I look forward to the possibility of discussing how I can help Remote scale its paid acquisition efforts.

Sincerely,
[Your Name]

Describe your experience managing paid social campaigns with budgets over $1M. How did you ensure ROI?
I managed a $5M annual budget across Meta and LinkedIn for a B2B SaaS company. I focused on audience segmentation using ICP data and intent signals, conducted daily pacing audits, and optimized for cpMQL. By implementing a creative testing roadmap with 3-4 week refresh cycles, I improved conversion rates by 20% and reduced cost per lead by 15%.
How do you approach audience architecture for a B2B tech company targeting Finance and HR leaders?
I start by building ICPs using firmographic and technographic data from tools like ZoomInfo and Clay. Then I create layered audiences combining job titles, company sizes, and intent data. I also set up exclusion lists to avoid waste and use lookalike models from high-value accounts. For retargeting, I segment by funnel stage.
Explain how you ensure accurate conversion tracking and attribution in paid social campaigns.
I implement CAPI (Conversions API) for Meta and LinkedIn to capture server-side events, ensuring data accuracy despite browser restrictions. I set up a consistent UTM architecture across all campaigns, mapped to CRM stages in Salesforce. This allows for proper attribution in HubSpot and enables optimization based on pipeline influence.
Tell me about a time you scaled a campaign while maintaining efficiency. What strategies did you use?
I scaled a LinkedIn campaign from $10k to $50k monthly by gradually increasing budgets on top-performing ad sets while duplicating successful audiences. I also used automated rules to pause underperforming ads and shifted budget to high-intent segments. This resulted in a 30% increase in leads with only a 5% increase in CPA.
How do you stay updated with changes in paid social platforms, and how have you adapted to a major update?
I follow industry blogs, attend webinars, and participate in beta programs. When Apple's iOS 14 update impacted tracking, I quickly implemented CAPI and focused on first-party data strategies. I also adjusted targeting to rely more on lookalikes and engagement audiences, which helped maintain performance.

About Remote

Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote.
With Innovation as one of the core values, we have built Automation and AI capabilities into the requirements for every role.
We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform.

If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work!

About the Role:

We are seeking a data-driven Paid Social Channel Manager to own and scale our B2B paid acquisition strategy across major social platforms. This role is crucial in driving qualified leads from mid-market and scaling tech companies and optimizing full-funnel performance.

Responsibilities:

  • Develop, execute, and manage paid social strategies (Meta, LinkedIn, X/Twitter) focused on high-value B2B target accounts.
  • Own audience architecture, including building Ideal Customer Profile (ICP) audiences using Clay, exclusion lists, and leveraging intent data and predictive audiences for personalized ad experiences.
  • Manage end-to-end campaign execution, covering awareness, retargeting, and demand generation objectives across various geos (AMER, EMEA, APAC).
  • Conduct daily pacing, performance audits, and continuous ad copy and creative formats testing to optimize efficiency (cpMQL/cpOPP) and scaling.
  • Partner with creative teams to develop a creative testing roadmap and ensure assets align with platform best practices, managing creative refresh cadences (e.g., every 3-4 weeks).
  • Ensure robust conversion tracking (e.g., CAPI/X Pixel integration) and UTM architecture for accurate measurement and ROI attribution across CRM and marketing automation platforms.

Qualifications:

  • 6+ years of experience in B2B performance marketing, specifically managing multi-million dollar budgets across paid social.
  • Advanced knowledge of major paid media platforms (Meta Ads Manager, LinkedIn Campaign Manager) and relevant B2B marketing tools (e.g., HubSpot, Salesforce, ZoomInfo, Clay).
  • Proven expertise in audience segmentation, scaling spend, and managing complex B2B full-funnel campaigns.
  • Expertise in UTM architecture, conversion tracking installation, and data-driven optimization.
  • Experience in a B2B tech environment targeting Finance, HR, and Operations leaders in mid-market and enterprise accounts.

Remote’s Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.

At first glance our salary bands seem quite wide – here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally.
Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.
At Remote, we foster internal mobility as a key element of our culture of employee growth and development, supported by a compensation philosophy that guarantees pay equity and fairness. Therefore, all compensation changes associated with an internal move will be reviewed by the Total Rewards & People Enablement team on a case by case basis.

The annual salary range for this full-time position is$80,000—$100,000 USD

Benefits

Our full benefits & perks are explained in our handbook at remote.com/r/benefits. As a global company, each country works differently, but some benefits/perks are for all Remoters:

  • work from anywhere
  • flexible paid time off
  • flexible working hours (we are async)
  • 16 weeks paid parental leave
  • mental health support services
  • stock options
  • learning budget
  • home office budget & IT equipment
  • budget for local in-person social events or co-working spaces

How you’ll plan your day (and life)

We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com/async.

You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs.

If that sounds like something you want, apply now!

How to apply

  1. Please fill out the form below and upload your CV with a PDF format.
  2. We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote.
  3. If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead.

We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to.

Please note we accept applications on an ongoing basis. 

Apply now >

This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

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