About this role.
Canonical, the publisher of Ubuntu, is seeking a Sales Enablement Professional to architect the growth journey for their global sales organization. This leadership role involves designing and executing global sales enablement strategies, coaching sales teams, and improving sales productivity. The position is fully remote based in EMEA and requires expertise in sales methodologies like MEDDPICC and experience building enablement programs. The successful candidate will drive revenue growth by translating technical roadmaps into value-based narratives and managing the sales enablement tech stack.
Role DNA
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Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
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Core skills
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Cover letter sample
Dear Hiring Manager,
I am excited to apply for the Sales Enablement Professional role at Canonical. With over X years of experience in sales enablement and a deep understanding of open source technologies, I am confident in my ability to drive revenue growth and improve sales productivity. My background includes leading global enablement strategies, coaching sales leaders on MEDDPICC, and implementing tooling that reduces friction in sales processes.
I have a proven track record of building enablement programs from the ground up in high-growth environments, and I am adept at collaborating cross-functionally to translate technical roadmaps into compelling sales narratives. Canonical's mission to advance open source software resonates with me, and I am eager to contribute to a distributed-first culture.
Thank you for considering my application. I look forward to discussing how I can help architect the growth journey for your global sales team.
Sincerely,
Your Name
Sample interview questions
I have extensive experience with MEDDPICC, having used it to drive deal qualification and forecasting. I conduct workshops and role-plays to embed the methodology, and I provide one-on-one coaching to sales leaders to ensure consistent application.
I would map the sales process, identify key competencies, and create a blended learning journey including self-paced modules, shadowing, and certifications. I would also pair new hires with mentors and track milestones to ensure rapid productivity.
For a cloud product launch, I worked with product managers to understand features and benefits, then created value-based messaging aligned to customer pain points. I developed pitch decks and battlecards that sellers used to articulate ROI to technical buyers.
I track metrics like time-to-productivity, win rates, quota attainment, and adoption of training content. I use sales analytics tools to correlate enablement activities with performance, and I gather feedback from sales leaders to iterate programs.
At my previous company, I led a global rollout of a new CRM tool. I scheduled training sessions across AMER, EMEA, and APAC, leveraged asynchronous learning, and partnered with regional sales leaders to tailor content. The program achieved 95% adoption within three months.
Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world’s leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.
The company is founder-led, profitable, and growing.
We are hiring a Sales Enablement leader to architect the growth journey for our global sales organization. At Canonical, sales enablement isn’t just about onboarding; it’s about ensuring our teams can articulate the complex value of Ubuntu, OpenStack, and AI infrastructure to the world’s most sophisticated tech leaders. You will act as a trusted partner to identify, scope, and implement tooling and workflow improvements that drive efficiency and reduce friction in the sales process. You will sit at the intersection of Product, Marketing, and Sales, transforming high-level strategy into actionable field excellence.
If you are an experienced leader ready to lead global strategy, you will find a high-performance environment that challenges you. You will work with Sales Leadership to identify performance gaps, reduce ramp time, improve productivity and increase win rates. This is a high-visibility role where you will ensure our “distributed-first” workforce remains the sharpest in the industry.
Location: These are EMEA-based remote roles.
The role entails
- Lead enablement programs to drive continuous improvement in sales productivity and ramp time
- Lead the design and execution of global sales enablement strategies to drive revenue growth
- Provide coaching and mentoring that incorporates sales strategy, process and proven sales methodology
- Drive the creation of advanced sales plays and competitive intelligence resources for enterprise markets
- Collaborate and align cross-functionally with Sales, Revenue Operations, Product, Marketing, and all GTM teams to ensure enablement strategy supports broader organizational objectives
- Own the end-to-end sales onboarding experience, ensuring new hires reach peak productivity rapidly
- Identify and deliver training needs for Sales teams for continuous improvements
- Collaborate with Product Management and Marketing to translate technical roadmaps into value-based sales narratives
- Manage the sales enablement tech stack (CRM, LMS, etc.) to ensure tools are optimizing, not hindering, the sales process through right-time right-place delivery
- Provide a framework to relevant teams to develop and maintain high-quality sales assets, including discovery guides, pitch decks, and battlecards
- Facilitate live and virtual training sessions on advanced product features and sales techniques
- Coordinate the logistics for global sales training events and twice-yearly “sprint” weeks
- Monitor, report and act on the adoption and effectiveness of enablement initiatives using data-driven insights
- Support the senior team in preparing reports for leadership and auditing sales documentation for accuracy
What we are looking for in you
- Exceptional academic track record from both high school and university
- Demonstrated experience coaching sales leaders and diagnosing business challenges to drive organizational improvement
- Proficiency in a modern sales methodology such as MEDDPICC – able to coach leaders and sellers using this methodology
- Ability to align and influence others, establish direction, achieve consensus, and execute
- Experience building enablement programs from the ground up in emerging or high-growth markets
- Track record of going above-and-beyond expectations to achieve outstanding results
- Leadership and commitment to skills development and mentorship
- Passion for technology evidenced by personal projects and initiatives
- Excellent interpersonal skills, curiosity, flexibility, and accountability
- Appreciative of diversity and effective in a multi-cultural, multi-national organization
- Result-oriented, with a personal drive to meet commitments
- Ability to travel internationally twice a year for company events up to two weeks long
Nice-to-have skills
- Experience in sales enablement, technical training, or sales operations (level-dependent)
- Proficiency with Salesforce, modern LMS platforms and project management tools (e.g. Jira)
- Basic knowledge of cloud infrastructure (AWS, Azure, or GCP)
What we offer colleagues
We consider geographical location, experience, and performance in shaping compensation worldwide. We revisit compensation annually (and more often for graduates and associates) to ensure we recognize outstanding performance. In addition to base pay, we offer a performance-driven annual bonus or commission. We provide all team members with additional benefits which reflect our values and ideals. We balance our programs to meet local needs and ensure fairness globally.
- Distributed work environment with twice-yearly team sprints in person
- Personal learning and development budget of USD 2,000 per year
- Annual compensation review
- Recognition rewards
- Annual holiday leave
- Maternity and paternity leave
- Team Member Assistance Program & Wellness Platform
- Opportunity to travel to new locations to meet colleagues
- Priority Pass and travel upgrades for long-haul company events
About Canonical
Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004. Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game.
Canonical is an equal opportunity employer
We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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