SEO Strategist – Canada

Remote from: Canada
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: SEO
Employment type: Full Time,
Job posted: 14 Jun 2026
Apply before: 14 Jul 2026
Experience level: Midweight
Views / Applies: 111 / 8

A full-service content marketing agency with a foolproof formula: Killer marketing data + in-house creative geniuses = high quality content every time.

Marketing & Advertising
2008

AI Summary

This full-time remote SEO Strategist role at Brafton involves crafting audits, proposals, and reports for clients, utilizing tools like SEMRush and MarketMuse. The ideal candidate has 3-5 years of agency experience, strong technical SEO knowledge, and excellent communication skills. Responsibilities include executing SEO strategies, collaborating with internal teams, and staying updated on search trends. The position offers benefits such as commission, pension, and flexible remote schedule. It requires a blend of analytical, technical, and interpersonal abilities.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role demands a deep understanding of technical SEO, client management, and continuous learning, making it challenging.

Salary Analysis

AI Insight The salary is not listed, but for a senior SEO strategist role in the US market, the median is around $75,000. This is competitive for the required experience and skills.

Key Skills

SEO Strategy Technical SEO Keyword Research Google Analytics SEMRush Content Optimization Client Management Analytical Skills Project Management HTML/CSS

Cover Letter Sample

Dear Hiring Manager,

I am excited to apply for the SEO Strategist position at Brafton. With over 4 years of agency experience, I have a proven track record of driving organic growth for e-commerce and medium to large brands. My expertise in technical SEO, including core web vitals and site migrations, aligns perfectly with your requirements.

I am passionate about staying ahead of search algorithm changes and enjoy collaborating with cross-functional teams to deliver results. My strong analytical and communication skills enable me to translate complex SEO concepts into actionable strategies for clients.

I look forward to the opportunity to contribute to Brafton's consulting department and help clients achieve their digital marketing goals. Thank you for considering my application.

Sincerely,
[Your Name]

Possible Interview Questions

How do you approach a technical SEO audit for a new client?

I start by assessing the site's crawlability and indexation using tools like Screaming Frog and Google Search Console. Then I analyze site structure, page speed, and mobile usability. I prioritize issues based on impact and create a detailed audit report with actionable recommendations.

Can you describe a time when you had to explain complex SEO concepts to a non-technical client?

I once had a client who didn't understand why page speed mattered. I used an analogy comparing a slow website to a slow checkout line, and showed them data on bounce rates and conversions. I broke down the steps we'd take, like image compression and caching, in simple terms.

How do you stay updated with the latest SEO trends and algorithm changes?

I follow industry blogs like Moz and Search Engine Land, participate in webinars, and take courses. I also apply new learnings to my projects and share insights with my team to ensure we're always using best practices.

Describe a successful SEO campaign you managed. What were the key metrics and results?

I led a campaign for an e-commerce site focusing on content optimization and link building. Over six months, organic traffic increased by 40%, and revenue from organic search grew by 25%. We achieved this by targeting high-volume keywords and improving site authority.

How do you prioritize multiple projects and deadlines in a fast-paced environment?

I use project management tools like Asana to track tasks and deadlines. I prioritize based on client impact and urgency, and communicate with stakeholders to set realistic expectations. Regular check-ins help me adjust priorities as needed.

This is a full-time remote position open to candidates across Canada.

Brafton is looking for an SEO strategist to join our Consulting Department.

The ideal candidate has previous agency experience, a passion for digital marketing, excellent problem-solving skills, very strong attention to detail and a ton of curiosity about the ever-changing search landscape.

SEO is always evolving. Even more important than being a current expert is being a perennial learner. The right person will be an exceptionally curious individual who is both autodidactic and capable of learning from others.

This is a client-facing role that interfaces with many internal stakeholders and produces consistently thoughtful work. To succeed, the SEO strategist must have strong people skills (communicating, problem-solving, building relationships), be exceptionally analytical and technical and also be a very strong writer. This individual needs to make complex search concepts and technical items easy to understand and interesting.

Responsibilities & Tasks:

Craft competitive and compelling audits, proposals, and reports
Expertly utilize our software tools (like MarketMuse, SEMRush and Hrefs) to:
Assess the health of our clients’ websites
Itemize errors and opportunities
Execute against planned scopes relating to site optimization or other technical SEO-specific tasks.
Undertake SEO-specific research or optimization work for projects including but not limited to: UX/Website redesigns, large-scale organic SEO work (including but not limited to keyword research), and backlink-focused projects.
Leverage a strong understanding of Google Analytics
Be a versatile team player who can tackle various projects and collaborate with all teams.
Be a constant student of SEO who is applying his or her learnings to their work and sharing knowledge with internal and client-facing teams.

Qualifications:

3-5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting
Evidence of success with previous SEO campaigns for medium to large brands, ideally including e-commerce companies
Strong understanding of cross-channel marketing principles
Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment
Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, core web vitals and more)
Strong project management and organization skills, ability to prioritize and manage multiple projects
Advanced understanding and experienced user of Google Analytics and Google Search Console – Tag Manager and/or Publisher Center is also a plus
Understand recent developments in SEO such as Core Web Vitals, Google Discover, E-A-T, new Rich Results and more
Intermediate to advanced knowledge of HTML, Javascript and CSS as they impact search performance
Strong knowledge and experience using standard and enterprise search tools and platforms ( SEMRush, Sistrix, DeepCrawl, Screaming Frog, SEMRush, GTMetrix, etc.)
The ability to meet scheduled and proposed deadlines.
Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel).
Comfort and skill with formatting professional presentations and reports in MS PowerPoint and Google Slides.

Benefits Include: Commission, Health Savings Account, pension, paid vacation, flexible remote schedule, and more!

Apply now >