Customer and Sector Insights Lead: Mining

Remote from: EMEA
Annual salary: Undisclosed
Salary information is not provided for this position. Check our Salary Directory to estimate the average compensation for similar roles.
Department: Data Science & Analytics
Employment type: Contract,
Job posted: 17 Jun 2026
Apply before: 17 Jul 2026
Experience level: Senior
Views / Applies: 16 / 5

We engineer a more efficient, safer and sustainable world.

Actively Hiring

AI Summary

This is a global strategic role focused on driving growth in the mining sector through customer insights and market intelligence. The position involves developing go-to-market strategies, collaborating across functions, and enabling sales teams to achieve revenue targets. The role requires 50% global travel and deep expertise in mining applications. Ideal candidates have an engineering background and experience in global commercial strategies within the mining industry. This is a high-impact role for a seasoned professional looking to shape business direction.

Role DNA

Job Complexity

Easy Hard

Pace & Pressure

Relaxed Fast-paced

Autonomy Level

Guided Full Ownership

Communication Load

Independent Highly Collaborative

AI Insight The role demands a blend of strategic thinking, technical knowledge, and global travel, requiring senior-level expertise and adaptability. The complexity of the mining sector and cross-functional collaboration contribute to high difficulty.

Salary Analysis

AI Insight No salary was provided in the job listing. Based on the seniority and specialization, the estimated US market median is $140,000, with a typical range of $100,000 to $180,000. This role likely offers competitive compensation given the strategic nature and global scope.

Key Skills

Mining Customer Insights Strategic Planning Global Business Development Commercial Strategy Go-to-Market Strategy Solution Selling Portfolio Management Market Research Cross-functional Collaboration

Cover Letter Sample

Dear Hiring Manager,

I am writing to express my strong interest in the Customer & Sector Insights Lead: Mining position. With a background in engineering and over a decade of experience driving commercial growth strategies in the mining sector, I am confident in my ability to deliver actionable insights and support your team’s strategic objectives. My track record includes leading cross-functional initiatives to capture customer insights, develop tailored go-to-market plans, and successfully launch new products in complex global markets.

I am particularly drawn to this role because it combines strategic analysis with direct customer engagement, aligning perfectly with my passion for understanding market dynamics and translating them into business results. My experience in enabling sales teams to win major contracts and fostering collaboration between sales, supply, and product development will allow me to hit the ground running.

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to the continued success of Watson-Marlow Fluid Technology Solutions.

Sincerely,
[Your Name]

Possible Interview Questions

Can you describe a time when you used customer insights to drive a significant strategic change in your organization?

In my previous role, I led a project that analyzed customer feedback and market trends in the mining sector. This revealed a growing demand for environmentally friendly pumping solutions. I presented these insights to leadership, which led to a pivot in our product development roadmap, resulting in a new eco-friendly product line that increased market share by 15% within two years.

How do you approach building go-to-market strategies for a global sector like mining?

I start with a thorough analysis of the competitive landscape, customer needs, and regional variations. Then, I segment the market and prioritize sub-sectors based on growth potential. I collaborate with sales, marketing, and product teams to tailor messaging and select appropriate channels. Finally, I define KPIs and set up feedback loops to continuously refine the strategy.

Given that this role requires 50% global travel, how do you manage work-life balance and maintain productivity on the road?

I prioritize clear planning and communication. I use travel time for deep work and ensure I have a reliable setup for remote collaboration. I also maintain a healthy routine, including exercise and downtime, to stay energized. By leveraging technology and delegating tasks effectively, I can remain productive without sacrificing well-being.

Describe your experience with cross-functional collaboration, particularly between sales and product development teams. How do you ensure alignment?

I frequently facilitate joint workshops where sales share customer insights and product teams showcase upcoming innovations. I also establish shared goals and metrics, like revenue from new products, to align incentives. Regular check-ins and a common repository for insights help bridge gaps. In one instance, this approach reduced time-to-market for a new pump by 20%.

What do you see as the biggest challenge in the mining sector currently, and how would you leverage customer insights to address it?

Sustainability and regulatory pressure are major challenges. By gathering insights from customers on their environmental goals, we can develop solutions that help them reduce emissions and water usage. For example, our peristaltic pumps have a lower carbon footprint; I would use customer feedback to tailor our value proposition and create case studies that demonstrate ROI in sustainability.

Job Title: Customer & Sector Insights Lead: Mining
Location: Global
Location Type: Remote
Travel: 50% Global Travel
Website: https://www.wmfts.com/en/
Group: https://www.spiraxgroup.com/

Applications: https://www.wmfts.com/en/mining/

Watson-Marlow Fluid Technology Solutions is part of Spirax Group, a FTSE100 and FTSE4Good multi-national industrial engineering Group with expertise in the control and management of steam, electric thermal solutions, peristaltic pumping and associated fluid technologies.
When you join us, you will be integrated into a cooperative and encouraging team, participate in challenging yet critical work, and experience ongoing growth opportunities to help you achieve your full potential. Visit our website to learn more.

Job Summary:
This is a global strategic role with a primary focus on driving the growth of designated market sectors and related portfolio, with a strong emphasis on capture and dissemination of Customer Insights. Reporting to the Customer & Market Insights Manager, you’ll be part of a team playing a crucial role in delivering the strategic objectives of the business to drive revenue growth and sustain contribution margin. By engaging directly with our customers, you’ll bring a strong commercial voice to provide direction on how we best serve the industry and position ourselves for success.

The role requires engagement and collaboration across all functions within the Strategic Business Development Directive, Sales and Supply and will be responsible for ensuring the commercial view and customer needs are well understood and embedded into our approach. A key part of the role is to support the relationship between Sales and Supply to ensure all entities are aligned in working with our customers.
Key Responsibilities:

As the commercial expert for your designated sector, enable Sales to exceed annual revenue and contribution margin targets, facilitating portfolio pricing strategies for direct and indirect RTMs as required.
Take a leading role in enabling Sales to win contracts/tenders/RFPs where required.
Undertake global field sales work to build Sales’ expertise in applications, processes and portfolio capability addressing competitive threats whilst cross-pollinating regional application strongholds.
As the Subject Matter Expert (SME) for your designated sector capture and disseminate customer insights and application/process knowledge to the Training Content and Marcoms teams.
Design and mobilise go-to-market strategies that are tailored to the dynamics of target sub-sectors, fully considering customer needs and the competitive landscape, to drive new lead generation.
Collaborate with Portfolio Management, Sales, Supply and Global Engineering, to ensure that customer and sector insights are integrated into the NPI roadmap and sales strategies.
Collaborate with Sector Sales Managers and Portfolio Management to validate the NPI commercial plans and facilitate successful new product commercialisation and relating vitality.
Develop Solution selling capability of Sales, to deliver market leading Customer Value Propositions (CVPs) that sustain competitive advantage.
Work with both Sales and Supply to ensure that appropriate levels of commercial and technical support are provided to customers.
Build and sustain a network of market contacts, and as an advocate and SME for WMFTS, attend customer sites, exhibitions and conferences where required to promote portfolio capability.
Follow GBD Business Development Framework (Protect/Grow/Expand) for standard work guidance.
Time Management Approximately 50% Customer insight related content generation, 50% global travel.

Skills/Experience:

BSc/BEng in an Engineering discipline or equivalency through relevant experience.
Experience developing and executing regional or global commercial growth strategies within the mining sector.
Proven experience working with mining customers across multiple international regions, with an understanding of differing market dynamics, customer requirements and routes to market.
Ability to make decisions concerning commercial negotiations, MRP, RFQ pricing (with global alignment), regional discounting, contract frameworks (MSA), negotiations, group gross Contribution.
Exceptional Leadership and Followership skills.
Excellent written and communication skills in English.
Data analysis skills using CRM, Power BI, Excel.
Knowledge of CRM (customer relation management system).
Ability and willingness to travel nationally and internationally on a regular basis, as required (up to 50%) for networking, developing/negotiating strategic key accounts, launching and executing GTM campaigns in the field and collaborating with Sales and Customers as required.

At Watson-Marlow, we believe in taking care of our colleagues. We offer a generous benefits package, including:

A competitive salary
Flexible working arrangements
A generous holiday allowance
Three days’ paid volunteering leave
Additional support and benefits through our Everyone is Included Group Inclusion Plan

Everyone is Included at Spirax Group
We are passionate about creating inclusive and equitable working cultures where everyone can be themselves and achieve their full potential. For us, that means supportive teams and strong relationships where everyone’s contribution is valued – across social and cultural backgrounds, ethnicities, ages, genders, gender identities, abilities, neurodiversity, sexual orientation, religious beliefs, and everything else that makes us human and unique.
We want everyone to be able to make their difference here, so we will always consider requests for flexible working.
We know that everyone needs some extra help from time to time too, so we have introduced a range of additional benefits through our Group Inclusion Commitments. These include

Gender-neutral parental leave
15 days of extra paid caregiver leave
Paid time off and support for anyone experiencing pregnancy loss or domestic abuse
Menopause-friendly workplace principles and more

Learn more at spiraxgroup.com/inclusion.

We are also a Disability Confident Committed Employer. If you would like to apply using this scheme, please select this option in our application form.
We are an equal opportunity employer committed to fostering an inclusive and diverse workplace. We encourage candidates from all backgrounds to apply.
If you require accommodations during the application process, please let us know.

Company Overview
At Watson-Marlow Fluid Technology Solutions, part of Spirax Group, we are driven by innovation and are dedicated to creating an inclusive workplace where everyone is empowered to make a difference. As a world leader in manufacturing peristaltic pumps and associated fluid path technologies for the life sciences and process industries, we offer a wide range of products, including tubing, specialised filling systems and products for single-use applications.
Our shared Purpose is to create sustainable value for all our stakeholders as we engineer a more efficient, safer and sustainable world. Our technologies play an essential role in critical industrial processes and industrial equipment across industries as diverse as Food & Beverage, Pharmaceutical & Biotechnology, Power Generation, Semiconductors and Healthcare. With customers in 116 countries, we provide the solutions that sit behind the production of many items used in daily life, from baked beans to mobile phones!
Our inclusive culture and Values, unites us, guides our decisions and inspires us everywhere that we operate. We support our colleagues to make their difference for each other as well as customers, communities, suppliers, our planet and shareholders by creating a truly equitable working environment where everyone feels included.

Apply now >