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Remote opportunity atWpromote

Senior Manager, Paid Social B2B

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24 Aug 2026Apply before
Opportunity details

About this role.

AI Summary

This Senior Manager, Paid Social B2B role at Wpromote involves developing and executing data-driven social strategies to drive pipeline growth for B2B clients. The position blends hands-on expertise with leadership, translating complex buyer journeys into full-funnel paid social programs across platforms like LinkedIn, Meta, and Reddit. Reporting to the Associate Director, Social B2B, the role focuses on optimizing campaigns toward business outcomes and operationalizing best practices. Wpromote offers a remote-first culture with flexible schedules, unlimited PTO, and comprehensive benefits. The ideal candidate is a strong B2B social practitioner with emerging leadership skills.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

4/5
EasyHard

Pace & Pressure

4/5
RelaxedFast-paced

Autonomy Level

4/5
GuidedFull ownership

Communication Load

4/5
IndependentCollaborative
AI insightThe role requires advanced skills in B2B paid social strategy, analytics, and cross-functional collaboration, while also managing multiple clients in a fast-paced agency setting, hence a difficulty level of 4.

Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianMarket rate
$92,000
US market range$80k–$120k
AI insightThe offered salary range of $84,000-$100,000 positions this role competitively within the market median for a senior manager in B2B paid social, where typical ranges span $80,000-$120,000. The midpoint of $92,000 reflects solid alignment with industry standards for the required experience and responsibilities.

Core skills

Skills and capabilities most closely associated with this opportunity.

Paid SocialB2B MarketingLinkedIn AdsFacebook AdsAccount-Based MarketingCampaign OptimizationData AnalysisCross-Functional CollaborationDemand GenerationStakeholder Management
Cover letter sample

I am excited to apply for the Senior Manager, Paid Social B2B position at Wpromote. With over five years of experience driving data-driven B2B social strategies, I have a proven track record of translating complex buyer journeys into effective full-funnel campaigns that generate measurable pipeline growth.

My expertise spans LinkedIn, Meta, and emerging platforms, where I have managed multi-stage funnel strategies including ABM and CRM-based retargeting. I thrive in collaborative environments and have partnered closely with analytics, search, and programmatic teams to deliver integrated demand generation programs.

I am drawn to Wpromote's remote-first culture and commitment to work-life balance, and I am eager to contribute to your B2B social media evolution. I look forward to the opportunity to bring my hands-on skills and emerging leadership to your team.

Sample interview questions
Can you describe your experience developing full-funnel paid social strategies for B2B clients?

I have led strategies that map awareness, consideration, and conversion stages, using content amplification, gated asset promotion, and retargeting. For example, I created a LinkedIn campaign that nurtured leads through thought leadership articles and then retargeted them with a demo request ad, resulting in a 30% increase in qualified leads.

How do you measure the success of a B2B paid social campaign beyond engagement metrics?

I focus on pipeline metrics like lead quality, cost per lead, and ultimately revenue influenced. I work with analytics to set up conversion tracking and attribution models to tie social efforts to business outcomes.

Tell me about a time you collaborated with cross-functional teams (e.g., SEO, content, analytics) to enhance a campaign. How did you ensure alignment?

I regularly hold weekly syncs with project managers and creative teams. In one instance, I worked with the content team to align ad copy with blog topics, and with analytics to A/B test landing pages, improving conversion rate by 15%.

Given Wpromote's remote-first culture, how do you stay connected with your team and manage workflow effectively?

I use Slack for quick updates, Asana for project tracking, and schedule regular check-ins. I also ensure clear documentation of strategies and results so everyone stays aligned despite time zones.

What emerging paid social platforms do you think are most promising for B2B, and why?

Reddit and TikTok are gaining traction for B2B due to their engaged communities. Reddit allows targeting specific subreddits for niche B2B topics, while TikTok's content format humanizes brands. I have run pilot campaigns on Reddit that drove high-intent clicks.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
The Role

As an Senior Manager, Paid Social B2B, you will play a key role in developing and executing high-performing, data-driven social strategies that support pipeline growth for enterprise and mid-market B2B clients. You’ll work closely with Directors and cross-functional partners to translate complex buyer journeys into effective full-funnel paid social programs.
Reporting into the Associate Director, Social B2B, this role is ideal for a strong B2B social practitioner who blends hands-on expertise with emerging leadership skills. You’ll contribute to the evolution of our B2B social media approach, help operationalize best practices across LinkedIn, Meta, Reddit, and emerging platforms, and ensure campaigns are optimized toward meaningful business outcomes—not just engagement.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
 
We offer:
 
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
 
The anticipated annual salary for this role will range from $84,000- $100,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).
 
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! 
***This position is not eligible for immigration sponsorship
 
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
 
#LI-SD
#LI-Remote

You Will Be

  • Leading day-to-day social strategy development and activation for assigned B2B clients, under the guidance of senior leadership.
  • Translating B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages.
  • Executing and optimizing multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting.
  • Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs.
  • Supporting measurement and reporting efforts by tying paid social performance to lead and pipeline indicators using tools such as Salesforce, HubSpot, Marketo, or Pardot.
  • Assisting with B2B new business efforts, including research, POV development, and pitch support.
  • Preparing client-facing performance recaps and insights, with guidance from Directors, translating results into clear business implications.
  • Staying current on platform updates and innovations across LinkedIn, Meta, Reddit, X, and other B2B-relevant environments, and recommending opportunities to test new features or targeting approaches. 

You Must Have

  • 3-5 years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs.
  • Demonstrated experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals (MQLs, SQLs, efficiency metrics).
  • Strong hands-on expertise in LinkedIn Ads and Meta, with familiarity across additional B2B platforms and targeting strategies (ABM, firmographics, CRM lists).
  • Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar).
  • Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional and buying committee audiences.
  • Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager.
  • Strong communication skills, with the ability to clearly articulate performance insights to internal teams and clients.
  • Bachelor’s degree in Marketing, Business, Analytics, or a related field.
    •  
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
 
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
 
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

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This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

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