About this role.
SiteMinder is seeking a Senior Sales Executive to acquire and upsell hotel customers for its SaaS hotel-commerce platform. The role owns the full sales cycle, including outreach, demos, proposals, negotiation, closing, CRM administration, and customer feedback. Candidates need SaaS sales experience, fluent German at C2 level, professional English, strong phone and written communication, and a growth-oriented, resilient mindset. The company provides sales onboarding, coaching, remote setup, equity, and uncapped commission, with occasional travel for client and industry meetings.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Cover letter sample
Dear Hiring Team,
I am excited to apply for the Senior Sales Executive role at SiteMinder, bringing SaaS sales experience and a consultative approach to helping hospitality businesses improve their commercial outcomes.
I am confident managing the full sales cycle—from prospecting and discovery through product demonstrations, proposal development, negotiation, and close—while maintaining accurate CRM records and a strong customer experience.
With professional English and fluent German communication skills, I would welcome the opportunity to contribute to SiteMinder’s ambitious, collaborative sales organization and exceed growth targets.
Sample interview questions
I would begin with structured discovery to understand the property’s booking channels, revenue-management workflow, operational pain points, and growth goals. I would then connect the most relevant SiteMinder capabilities to measurable outcomes, validate stakeholder priorities, and agree on clear next steps toward a tailored demonstration.
I manage a full funnel through disciplined prospecting, qualification, scheduled follow-ups, and CRM hygiene. I prioritize opportunities based on fit, urgency, stakeholder access, and next-step commitment, while reserving dedicated time each day for pipeline creation so future coverage remains healthy.
I use rejection as information rather than a personal setback. After a lost deal or difficult call, I review the objection, assess whether qualification or messaging could improve, seek coaching where useful, and quickly return to activity with a clear plan.
I prepare by understanding the customer’s priorities, desired outcomes, and decision process, as well as the commercial boundaries available to me. During the discussion, I focus on value and mutual fit, use questions to uncover the real objection, and protect margin while finding a practical path to agreement.
I would record key discovery findings, stakeholder roles, opportunity stage, agreed actions, risks, product feedback, and a dated next step after every meaningful interaction. This creates reliable forecasting, enables productive coaching, and ensures a consistent handoff experience for customers.
At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!
What We Do…
We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online – quickly and simply.
We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.
And today, we’re the world’s leading open hotel commerce platform, supporting 50,000 hotels in 150+ countries – with over 130 million reservations processed by SiteMinder’s technology every year.
About the Senior Sales Executive role…
Are you ready to take the next step in your SaaS Sales career? Do you want to be part of the technology shaping the future of the travel industry? Join our international, dynamic and outgoing team in Barcelona!
You will become a trusted advisor to hotel owners, building awareness about how our products can benefit their property. You will have the chance to learn about the challenges that accommodation providers face, and offer a solution that will bring value to their day-to-day and bottom line. Joining SiteMinder as the leader in dynamic hotel revenue management, you will be at the forefront of innovation in the sector.
We won’t throw you into the deep end – you’ll be trained on our products, industry and sales processes. We have a month-long sales training and onboarding program to make sure you are set up for success. You will be supported by a dedicated sales coach and a buddy, as well as your team leader, who will coach and motivate you to achieve your professional goals.
We know that an attractive compensation package is a key motivator in sales. SiteMinder offers you not only this, but also a working environment that represents ambition, collaboration, self-development and customer-centricity. If you identify with our core values (We Hustle, We Come Together, We Grow, We Make Things Simple) and you are a sales hunter at heart, we want to hear from you!
What you’ll do…
Client acquisition – Create new opportunities and upsell current customers. You will be responsible for the full sales cycle, from outreach to demo and closing.
Achieving sales KPIs and targets – Working towards daily, weekly and monthly targets and finalize all sales in a timely manner.
Presentation and negotiation – Prepare accurate quotes and develop and present proposals to clients in a professional and confident manner. Negotiate contracts as required, maintaining a balance between optimal service and value for the client and SiteMinder’s profit margins.
CRM maintenance – Maintain accurate records of your business development activities on SiteMinder’s CRM system.
Client feedback – Provide client feedback on products to the Product Team so that products can be reviewed in line with the feedback.
Partner management – Work with local industry groups and travel associations to promote SiteMinder’s products and brand. Attend key functions and events, requiring occasional travel to client locations to attend meetings with relevant managers.
What you have…
Experience in Software-as-a-Service (SaaS) sales
Fluent in German (min. C2)
Professional proficiency in English
A confident phone presence, fearlessness in leading meetings with prospects, and great listening skills
Strong communication skills professionally with customers, in writing and over the phone
Self-motivation and resilience to show up each day and give your best
Growth mindset – openness to feedback and coaching
Please send us your CV in English!
Our Perks & Benefits…
Remote setup
Equity packages for you to share in SiteMinder’s growth and successes
Investment in your personal growth
Uncapped commission that rewards overachievement
Excellence-driven, collaborative culture
Well-being initiatives
Referral bonus for bringing in new talent
Generous parental (including secondary) leave policy
Paid birthday, study and volunteering days off every year
Employee Resource Groups (ERG) to help you connect and get involved
Does this job sound like you? If yes, we’d love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.
When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.
Does this job sound like you? If yes, we’d love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.
When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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