About this role.
SiteMinder is hiring a full-time Account Executive to acquire new customers and upsell existing hotel-industry clients. The role owns the end-to-end SaaS sales process, including outreach, discovery, demos, proposals, negotiation, closing, CRM upkeep, and client feedback. Candidates need prior SaaS sales experience, native or near-native German fluency at C2 level, professional English, strong phone and written communication, resilience, and receptiveness to coaching. The company provides sales onboarding, coaching, remote setup, equity, uncapped commission, and occasional travel for client and industry events.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Cover letter sample
Dear Hiring Team,
I am excited to apply for the Account Executive role at SiteMinder. With SaaS sales experience, fluent German communication skills, and a consultative approach to discovery, demos, and negotiation, I can help hotel owners understand the commercial value of SiteMinder’s platform.
I am comfortable owning a full sales cycle, maintaining accurate CRM data, and consistently working toward ambitious activity and revenue targets. I would welcome the opportunity to contribute a resilient, customer-focused mindset to SiteMinder’s collaborative sales team.
Thank you for your consideration; I look forward to discussing how I can support your growth in the German-speaking market.
Sample interview questions
I begin by researching the property type, market, current booking channels, and likely operational challenges. In discovery, I use open questions to understand occupancy, distribution, revenue-management, and workflow priorities, then connect the product’s capabilities to measurable business outcomes before agreeing on next steps.
I would prepare a concise value case based on the prospect’s stated needs, quantify the cost of inaction where possible, and clarify stakeholders, timeline, and decision criteria early. I would follow a structured cadence across phone, email, and relevant content, updating the CRM after each interaction and asking directly for the next commitment.
I would first understand the underlying concern rather than immediately discounting. I would restate the objection, demonstrate the relevant value and expected outcomes, explore implementation or budget constraints, and involve the appropriate internal resources when needed; if pricing remains an issue, I would focus on the best-fit commercial option while protecting margin.
I treat targets as a controllable operating rhythm by monitoring leading indicators such as calls, conversations, qualified opportunities, demos, conversion rates, and follow-up timing. If I am behind plan, I diagnose the weakest stage of the funnel, increase focused activity, seek coaching, and test improvements rather than waiting until the end of the month.
I keep CRM records current immediately after calls and meetings, including contact details, discovery notes, qualification, deal stage, next steps, and close dates. Clean data helps me prioritize my pipeline accurately, forecast responsibly, and ensure a smooth handoff for customers and internal teams.
At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!
What We Do…
We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online – quickly and simply.
We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.
And today, we’re the world’s leading open hotel commerce platform, supporting 50,000 hotels in 150+ countries – with over 130 million reservations processed by SiteMinder’s technology every year.
About the Account Executive role…
Are you ready to take the next step in your SaaS Sales career? Do you want to be part of the technology shaping the future of the travel industry? Join our international, dynamic and outgoing team in Barcelona!
You will become a trusted advisor to hotel owners, building awareness about how our products can benefit their property. You will have the chance to learn about the challenges that accommodation providers face, and offer a solution that will bring value to their day-to-day and bottom line. Joining SiteMinder as the leader in dynamic hotel revenue management, you will be at the forefront of innovation in the sector.
We won’t throw you into the deep end – you’ll be trained on our products, industry and sales processes. We have a month-long sales training and onboarding program to make sure you are set up for success. You will be supported by a dedicated sales coach and a buddy, as well as your team leader, who will coach and motivate you to achieve your professional goals.
We know that an attractive compensation package is a key motivator in sales. SiteMinder offers you not only this, but also a working environment that represents ambition, collaboration, self-development and customer-centricity. If you identify with our core values (We Hustle, We Come Together, We Grow, We Make Things Simple) and you are a sales hunter at heart, we want to hear from you!
What you’ll do…
Client acquisition – Create new opportunities and upsell current customers. You will be responsible for the full sales cycle, from outreach to demo and closing.
Achieving sales KPIs and targets – Working towards daily, weekly and monthly targets and finalize all sales in a timely manner.
Presentation and negotiation – Prepare accurate quotes and develop and present proposals to clients in a professional and confident manner. Negotiate contracts as required, maintaining a balance between optimal service and value for the client and SiteMinder’s profit margins.
CRM maintenance – Maintain accurate records of your business development activities on SiteMinder’s CRM system.
Client feedback – Provide client feedback on products to the Product Team so that products can be reviewed in line with the feedback.
Partner management – Work with local industry groups and travel associations to promote SiteMinder’s products and brand. Attend key functions and events, requiring occasional travel to client locations to attend meetings with relevant managers.
What you have…
Experience in Software-as-a-Service (SaaS) sales
Fluent in German (min. C2)
Professional proficiency in English
A confident phone presence, fearlessness in leading meetings with prospects, and great listening skills
Strong communication skills professionally with customers, in writing and over the phone
Self-motivation and resilience to show up each day and give your best
Growth mindset – openness to feedback and coaching
Please send us your CV in English!
Our Perks & Benefits…
Remote setup
Equity packages for you to share in SiteMinder’s growth and successes
Investment in your personal growth
Uncapped commission that rewards overachievement
Excellence-driven, collaborative culture
Well-being initiatives
Referral bonus for bringing in new talent
Generous parental (including secondary) leave policy
Paid birthday, study and volunteering days off every year
Employee Resource Groups (ERG) to help you connect and get involved
Does this job sound like you? If yes, we’d love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.
When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.
Does this job sound like you? If yes, we’d love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.
When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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