About this role.
Synthesia is seeking a Senior/Staff-level Growth Product Manager to own growth for a core AI video product area. The role covers acquisition, activation, adoption, and retention, with growth mechanics designed into product roadmaps from the beginning. This person will partner closely with product, engineering, marketing, and go-to-market teams to improve user journeys and drive measurable outcomes. The ideal candidate is AI-native, technically fluent, highly adaptable, and experienced in ambiguous 0-to-1 product environments. The position is remote within Europe or hybrid from London or Munich, with salary, equity, and broad benefits.
Role DNA
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Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Senior/Staff Growth Product Manager role at Synthesia. My product leadership experience combines AI-native experimentation, growth strategy, and close technical partnership to improve acquisition, activation, adoption, and retention.
I am comfortable operating in ambiguous 0-to-1 environments, aligning product, engineering, marketing, and GTM teams around measurable customer and business outcomes. I would welcome the opportunity to help embed growth thinking into Synthesia’s core product bets and build scalable user journeys for enterprise customers.
Sincerely,
Candidate
Sample interview questions
I start by defining the target user segment, job-to-be-done, and the primary outcome metric, then map the journey to identify the largest friction or value gap. I form testable hypotheses, prioritize experiments by expected impact and effort, instrument the funnel, and use both quantitative results and user feedback to decide whether to scale, iterate, or stop the initiative.
I focus on using AI to reduce customer effort and increase time-to-value, such as personalized onboarding, intelligent recommendations, automated content creation, or contextual guidance. I also use AI in the product-development workflow for research synthesis, rapid prototyping, experiment analysis, and documentation, while validating outputs with customer evidence and robust metrics.
I align teams around a shared customer problem, a clear north-star or input metric, and explicit decision rights. I make trade-offs transparent, bring evidence rather than opinions, and create a practical operating cadence for experiment reviews so each function understands how its work contributes to the outcome.
I would track a combination of leading and lagging indicators: qualified acquisition, activation rate, time-to-first-value, feature adoption, retained usage, conversion, and expansion where applicable. The exact metric hierarchy should reflect the product’s maturity and business model, while guardrails such as customer satisfaction, quality, and cost protect against optimizing a single metric at the expense of long-term value.
I communicate the uncertainty directly, establish the smallest useful scope, and create fast learning loops with users and the delivery team. I prioritize reversible decisions, document assumptions and risks, and keep stakeholders aligned through concise updates that show what has been learned, what has changed, and what decision is needed next.
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.
As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.
Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia’s VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.
About the role
Synthesia ships more product, faster, than we ever have. AI has collapsed the cost of building which means the hard part is no longer making things, it’s making sure people actually adopt them. That’s the job of Growth, and we’re changing how we do it: instead of bolting Growth on after launch to optimise, we’re embedding a Growth PM into every core bet from day one, so how a product acquires, activates and scales is designed in from the first cycle.
We’re hiring a Growth Product Manager to own the Growth surface for one of those bets and help build a growth-led way of working across the company.
What you’ll be doing
Own Growth for a core product area end to end, acquisition, activation, adoption and retention, baked into the roadmap from the start, not retrofitted.
Partner closely with the core product PMs and engineers who own the surface, bringing high-impact growth ideas and working out where they fit, and getting the primitives exposed that let you build and scale on top.
Design growth into the product itself: discovery-led acquisition loops, and experiences that get users to their job-to-be-done in a couple of clicks (sometimes without opening the editor at all).
Rally teams around specific, measurable outcomes and help each one hit its goal faster through what you build together.
Work across engineering, marketing and GTM to make funnel- and journey-thinking a normal part of how we build.
Who you are
AI-native. You’ve driven AI into how a product or team works – not just worked somewhere that does AI. You use it daily, you’re curious about how the stack works, and you keep up as it moves (fast).
Scrappy and comfortable in ambiguity. You’ve taken something 0→1, you move fast, and you don’t need a clean brief or a stable roadmap to make progress. Constant change energises you rather than blocking you.
A builder of credibility. You win trust across teams quickly and can get engineers, PMs and GTM aligned around growth – even when that’s a new way of working for them.
Technically fluent and genuinely curious. You can hold your own with engineers on how things work and where the trade-offs are.
Outcome-driven. You anchor on the right metric and move it.
Requirements
Experience as a Product Manager with exposure to Growth. Depth in a single specific lever is a plus, not a prerequisite.
Demonstrable experience driving AI-native product or ways of working.
Comfortable in a fast-moving, 0→1, frequently-disrupted environment.
Strong communication and the personality to build credibility and influence across functions.
Technical fluency to partner credibly with engineering.
Location
Remote from Europe or hybrid based from our London or Munich offices.
Our culture
At Synthesia we’re passionate about building, not talking, planning or politicising. We strive to hire the smartest, kindest and most unrelenting people and let them do their best work without distractions. Our work principles serve as our charter for how we make decisions, give feedback and structure our work to empower everyone to go as fast as possible. You can find out more about these principles here.
Global benefits:
You will be compensated well with a generous salary and equity.
You get 25 days of annual leave + local holidays.
Regular team offsites where you’ll get to collaborate with the product & engineering team in person.
Work from home budget
Work from anywhere policy of 60 days per year
Generous referral scheme
Enhanced parental leave – maternity leave includes 16 weeks at full pay, and paternity leave includes 5 weeks at full pay (if your country’s government scheme offers more generous support, you receive whichever is greater – our enhanced policy or the local statutory benefit)
Benefits specific to UK:
Private healthcare via AXA for you with a discount for dependants
5% pension match
Team lunches Tuesday-Friday in the office
Flexible, hybrid role based from our London office.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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