About this role.
Fueled is hiring a full-time Product Growth Strategist to improve digital-product acquisition, activation, engagement, retention, and customer value for client organizations. The role uses behavioral analytics, customer-journey analysis, experimentation, and A/B testing to identify and validate growth opportunities. The strategist will work closely with product, design, engineering, marketing, and executive stakeholders while presenting actionable recommendations to clients. Success requires independent ownership of multiple remote consulting engagements, strong analytical judgment, and polished client communication.
Role DNA
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Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Product Growth Strategist role at Fueled. My experience using behavioral analytics, customer-journey analysis, and structured experimentation enables me to identify meaningful growth opportunities across acquisition, activation, engagement, and retention.
I am comfortable partnering with product, design, engineering, marketing, and executive stakeholders to turn complex findings into practical, measurable recommendations. I would welcome the opportunity to bring an analytical, client-focused approach to Fueled's global product-growth engagements.
Thank you for your consideration.
Sample interview questions
I would begin by defining the target user segment and the activation event most correlated with long-term retention. I would use funnel and cohort analysis to find the largest drop-offs, form hypotheses from behavioral patterns and qualitative feedback, then prioritize tests by expected impact, confidence, and effort. I would report results using agreed success metrics and recommend rollout, iteration, or further research.
A strong experiment starts with a specific hypothesis, a defined audience, a primary metric, guardrail metrics, and a clear decision rule. I would confirm tracking quality and sample-size requirements before launch, avoid changing key variables mid-test, and interpret results in the context of statistical confidence and user behavior. I would also document learnings even when a test does not produce a winning variant.
I translate analysis into a concise narrative: the business question, the evidence, the user impact, the opportunity size, and the recommended next action. I tailor technical depth to the audience and use clear visualizations rather than presenting raw data alone. For executives, I emphasize trade-offs, expected impact, and decisions required.
I use a transparent prioritization model that considers potential impact, strategic alignment, confidence in the insight, implementation effort, and dependencies. I align stakeholders on shared outcome metrics early, then maintain a visible roadmap so decisions and trade-offs are explicit. This helps balance urgent client needs with work that creates durable product value.
I have worked with platforms such as Amplitude, Mixpanel, and GA4 to analyze funnels, cohorts, retention, feature adoption, and user paths. My approach is to validate event definitions and data completeness before drawing conclusions, then combine quantitative signals with product context to form actionable hypotheses. I focus on linking analytics work to a measurable product or commercial decision.
Location: Remote — Anywhere (Open to applicants located anywhere around the globe)
Fueled is a leading digital strategy, design, and engineering agency. We are a 300+ person team that has designed and built hundreds of digital products and experiences for brands like Google, Apple, The New York Times, ESPN, Victoria’s Secret, MGM Resorts, Albertsons, and CLEAR.
As a Product Growth Strategist at Fueled, you’ll help leading organizations identify opportunities to improve user acquisition, activation, engagement, retention, and long-term customer value. Working alongside Product Managers, Designers, Engineers, and executive stakeholders, you’ll translate data into actionable insights that shape product decisions and create measurable business outcomes. You’ll partner with globally recognized brands to solve complex product challenges through experimentation, behavioral analytics, and strategic consulting. Whether you’re helping launch a new digital experience, improve onboarding, increase feature adoption, or optimize retention, your work will directly influence products used by millions of people around the world.
Intentionally remote, our team thrives in a culture that values flexibility, creativity, and cutting-edge technology. Together, we’re shaping the future of digital experiences.
What you will do:
- Develop and execute Product Growth strategies that improve acquisition, activation, engagement, retention, and long-term customer value across digital products.
- Analyze behavioral and product analytics to identify growth opportunities, prioritize experiments, and make data-informed recommendations.
- Lead experimentation initiatives, including hypothesis development, A/B testing, measurement frameworks, and performance reporting.
- Partner with Product, Design, Engineering, Marketing, and client stakeholders to align growth initiatives with business objectives and user needs.
- Present strategic recommendations to clients, translating complex data into actionable insights that drive measurable product outcomes.
What you will achieve:
- Learn & implement Fueled’s growth methodology: During your first several weeks, you’ll immerse yourself in Fueled’s product growth frameworks, build relationships across disciplines, and gain a deep understanding of our consulting approach and client engagements.
- Lead strategic growth initiatives: As you ramp up, you’ll independently own product growth engagements, partnering directly with clients to identify opportunities, prioritize initiatives, and deliver measurable business impact.
- Drive data-informed product decisions: Through thoughtful analysis, experimentation, and customer insight, you’ll help clients improve product adoption, user engagement, retention, and overall product performance.
- Deliver meaningful business outcomes: Your work will directly contribute to stronger digital products, better customer experiences, and measurable growth for some of the world’s most recognized brands.
About you:
- You have experience developing Product Growth strategies for digital products and using behavioral analytics to drive product decisions.
- You are proficient with behavioral analytics platforms such as Mixpanel, Amplitude, GA4, or similar tools, and have experience designing or evaluating experiments.
- You understand customer journeys, product metrics, and experimentation across acquisition, activation, engagement, and retention.
- You enjoy collaborating with cross-functional teams, communicating recommendations to clients, and solving complex product challenges.
- You thrive in a remote, consulting environment where you can manage multiple client engagements, take ownership, and adapt quickly to new products and industries.
Benefits & Salary
We offer competitive salaries and benefits. Compensation is determined based on a variety of factors including relevant experience, other job-related qualifications, geographic location, and business needs.
Join our Team
If you are passionate about Fueled’s mission and think you have what it takes to be successful in this role, even if you don’t check all the boxes – please apply. We’d appreciate the opportunity to review your application. Everyone gets a response.
Any data provided will be processed in accordance with applicable law and our privacy policy. Curious about what to expect during our talent process? Check it out here.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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