About this role.
Welo Global is seeking a freelance Bulgarian SEO Specialist to support international digital-performance marketing clients, primarily in B2B alongside e-commerce and retail accounts. The role focuses on keyword research, metadata, on-page and content optimization, SEO copywriting, and English–Bulgarian keyword translation. Candidates need at least one year of hands-on SEO experience, native-level Bulgarian, working HTML and JavaScript knowledge, and proficiency with analytics and SEO platforms. The position also requires strong data-management, Excel, prioritization, and deadline-management capabilities.
Role DNA
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Job Complexity
3/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
4/5Salary analysis
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Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Bulgarian SEO Specialist opportunity with Adapt, a Welo Global brand. I bring hands-on SEO experience across keyword research, on-page optimization, metadata, content improvement, and Bulgarian–English keyword localization.
My approach combines data-driven analysis with clear, culturally appropriate copy that supports visibility and business goals. I would welcome the opportunity to contribute my SEO, analytics, and localization skills to your international client portfolio.
Thank you for your consideration.
Sample interview questions
I begin by understanding the target audience, product terminology, and search intent in Bulgarian. I use keyword tools, SERP analysis, and competitor research to identify relevant terms, then group them by intent and map them to appropriate pages while considering local language nuances and synonyms.
I would first review rankings, queries, traffic, engagement, and conversion data. Then I would assess search intent, page structure, title tag, meta description, headings, copy depth, internal linking, and technical issues before prioritizing changes and measuring the impact after implementation.
It helps me evaluate headings, metadata, canonicals, robots directives, links, structured data, and page elements rendered in the source or DOM. For JavaScript sites, I can also recognize potential rendering, indexing, or content-availability issues and communicate them clearly to developers.
I would validate translated terms through native-language review, keyword-tool data, and Bulgarian SERP results. I focus on how people actually search, including preferred local phrasing, grammatical variants, and commercial or informational intent, rather than translating English keywords word for word.
I would include organic clicks, impressions, rankings for priority terms, organic sessions, landing-page performance, conversions or assisted conversions where available, technical issue status, completed work, and next-step recommendations. I would connect metrics to client objectives and explain notable changes with actionable context.
About Adapt
Adapt, a Welo Global brand, is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. With a collaborative and inclusive environment, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefiting from a wide range of career opportunities, training, and flexibility for work-life balance.
Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth-minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.
MAIN PURPOSE OF THE JOB
We are seeking a freelance Bulgarian SEO Specialist to join and support our SEO team. In this role, you will play a key part in enhancing our SEO efforts by conducting keyword research, utilizing keyword planners, and optimizing content, among other responsibilities.
MAIN DUTIES
The following is a non-exhaustive list of responsibilities and areas of ownership for this role:
– Keyword Research
– Keyword Planner
– Metadata Optimisation
– Content Optimisation
– On-Page Optimisation
– Keyword Translation from English to Bulgarian and Bulgarian to English
– Data Handling and Management
– SEO Copywriting
REQUIREMENTS
Education Level
- Bachelor’s degree (B. A.) from a college or university in a related field, or equivalent work experience
Experience
- A minimum of 1 year of hands-on experience in SEO.
- Strong working knowledge of HTML and JavaScript for SEO, with basic skills in writing and reading code.
- Native level of Bulgarian and strong understanding of the Bulgarian culture
- In-depth understanding of best practices for various search engines, including Google, Bing, Baidu, and others.
- Proven ability to deliver successful results through SEO initiatives.
- Extensive knowledge and experience with analytics tools such as Google Analytics, SiteCatalyst, and WebTrends.
- Advanced proficiency in Excel for data analysis and reporting.
- Expertise in using third-party SEO analysis tools, including Screaming Frog, SEMrush, Ahrefs, Majestic, and similar platforms.
- Exceptional organizational and time management skills, with the ability to set priorities and meet deadlines consistently.
- Strong understanding of how other online and offline marketing channels—such as display ads, affiliates, social media, print, TV, and email—interact with and influence SEO.
Please note that successful candidates will need to have an Office 365 License installed into their devices to be able to complete the tasks assigned.
Compensation
Additional Information
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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