About this role.
Luxury Presence is hiring a Business Development Representative to generate and qualify mid-market opportunities among real estate brokerages and large teams. The role centers on multi-channel outbound prospecting, discovery, pipeline creation, and booking qualified meetings for Mid-Market Account Executives. Candidates need at least one year of lead generation or business development experience, confidence engaging senior decision-makers, and familiarity with CRM and outbound sales tools. This is a startup-like, high-ownership position with shifting priorities, performance analysis, and close collaboration with sales leadership. Real estate experience is strongly preferred, and the role offers a clear foundation for a sales career.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Cover letter sample
Dear Hiring Team,
I am excited to apply for the Business Development Representative role at Luxury Presence. My outbound sales experience, disciplined pipeline management, and ability to engage senior decision-makers would allow me to create high-quality opportunities for your Mid-Market Account Executives.
I am comfortable building prospect lists, running thoughtful phone, email, and social outreach, and refining messaging based on conversion data and prospect feedback. I am especially motivated by the opportunity to help real estate brokerages adopt technology that supports measurable growth.
I would welcome the opportunity to bring persistence, curiosity, and strong ownership to Luxury Presence's growing mid-market team.
Sincerely,
Candidate
Sample interview questions
I would define the ideal customer profile using brokerage size, team structure, market presence, technology maturity, and likely growth needs. I would then use CRM data, LinkedIn Sales Navigator, industry directories, and account research to prioritize accounts with relevant decision-makers and clear personalization angles.
I use a coordinated sequence across phone, email, and LinkedIn, with each touchpoint adding a concise and relevant reason to engage. I research the brokerage's business model and current initiatives, test different messages, and remain persistent while respecting the prospect's time.
A qualified meeting should confirm an appropriate account profile, a relevant business challenge or growth objective, stakeholder involvement, potential timing, and openness to evaluating a solution. I document discovery details clearly in the CRM so the Account Executive can continue the conversation without repeating basic questions.
I review conversion by segment, persona, channel, sequence step, and message theme to identify where prospects disengage. I would test tighter targeting, stronger value propositions, improved call openings, and different follow-up timing, then keep the changes that improve positive replies and booked meetings.
I rely on CRM hygiene, task queues, defined account tiers, and daily blocks for calls, research, follow-up, and pipeline review. I prioritize high-fit accounts and time-sensitive next steps while ensuring every active prospect has a documented outcome and scheduled follow-up.
Luxury Presence is building the AI growth platform for real estate. Backed by Bessemer Venture Partners and other top investors, we’re a Series C company that has hit $100M in annual recurring revenue. More than 90,000 real estate professionals, including over 30% of the WSJ Real Trends top 100 agents in the United States, use us to run and grow their business.
About the Role
We’re expanding our mid-market sales team and looking for a Business Development Representative (BDR) who can open doors with real estate brokerages and high-performing large teams. This is a front-line role that feeds the entire mid-market sales organization. The quality of your work directly affects how fast we grow.
This isn’t a script-reading job. You’ll be reaching out to owners, team leaders, and senior decision-makers at real estate firms. You’ll learn how they operate, how they grow, and what they need, then bring the right opportunities to our Mid-Market Account Executives.
Our Mid-Market team is newer, operating like a startup within Luxury Presence. If you want a role where you solve real problems, learn fast, take ownership, and build the foundation for a successful sales career, this is it.
What You’ll Do
Prospect and qualify mid-market opportunities with real estate brokerages and large teams, focusing on deals in the $30K – $250K ACV range.
Run high-quality outbound outreach across phone, email, and social channels to reach brokers, team leads, and executives.
Develop a sharp understanding of how brokerages operate, make technology decisions, and grow their business.
Create qualified meetings for Mid-Market Account Executives with clear discovery and qualification criteria.
Build and maintain your own pipeline from scratch. This role requires a high degree of ownership and self-prospecting.
Track activity, learn from data, and continuously refine your approach to improve conversion.
Work closely with sales leadership to sharpen targeting, messaging, and go-to-market strategy.
What We’re Looking For
Skills and Experience
1+ years of experience in a lead generation or business development role using phone, email, or social outreach.
Experience prospecting into mid-market or enterprise accounts. Real estate industry experience is highly preferred.
Familiarity with outbound prospecting tools and CRM systems (Salesforce, Outreach, LinkedIn Sales Navigator, or similar).
Strong verbal communication skills with a polished, confident telephone presence.
BA/BS degree preferred.
Attributes
Self-starter who thrives without a playbook. You build your own pipeline and figure out what works.
Persistent and resourceful. You find creative ways to reach decision-makers who are hard to get to.
Curious about real estate and genuinely interested in understanding how brokerages and teams run their businesses.
Comfortable in a fast-paced, startup-like environment where priorities shift and ownership is expected.
Strong project management habits. You stay organized across multiple accounts, channels, and follow-up sequences.
Compensation
Base salary: $50,000 – $60,000
On-target earnings: $75,000 – $110,000 (base + commission)
Stock options
Flex PTO
Comprehensive health, vision, and dental benefits
Compensation
Additional Information
Join us in shaping the future of real estate
The real estate industry is in the midst of a seismic shift, and the future belongs to those who break new ground. As one of the fastest-growing companies in the proptech and marketing sectors, Luxury Presence challenges the status quo of what technology can do for real estate agents, leaders, and brokerages.
We’re a team of agile and tenacious innovators working collaboratively to drive the industry forward. Together, we build game-changing products that empower modern real estate entrepreneurs to dominate their markets. From award-winning web design to agile SEO solutions to cutting-edge AI tools, we deliver tech that anticipates market shifts and keeps our clients ahead of their competition.
Founded in 2016 by Stanford Business School alum Malte Kramer, Luxury Presence has grown to a global team ranked on the Inc. 5000 fastest-growing companies list three years in a row. We’re backed by world-class investors, including Bessemer Venture Partners, NextEquity Partners, Toba Capital, and Switch Ventures, and have raised $89 million to date.
More than 18,000 real estate businesses rely on our platform, including 30% of the Wall Street Journal RealTrends top agents and teams. Additionally, many of the industry’s most powerful brokerages rely on Luxury Presence as a trusted business partner.
Every year since 2020, Luxury Presence has ranked on BuiltIn’s Best Place to Work lists. HousingWire named our founder and CEO a 2024 Tech Trendsetter, we’ve received several Tech100 Awards, and we just scored an Inman Innovation Award for Best AI-Powered Platform.
Luxury Presence is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
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