About this role.
Kinsta is hiring an early-career Business Development Representative to create net-new pipeline through proactive, multichannel outbound prospecting. The BDR will research accounts, personalize cold outreach, qualify prospects using BANT, and book meetings for Account Executives. Success depends on disciplined CRM hygiene, experimentation with messaging and sequences, and consistent activity across email, phone, video, and social channels. The remote-first role targets the EMEA region and seeks candidates with 1–2 years of outbound business-development experience, strong English writing, and interest in SaaS technology.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
3/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I research the company’s business model, technology stack, likely pain points, recent news, and relevant stakeholders. I then create a concise hypothesis about how the product may help and tailor the first message around that specific insight rather than using a generic pitch.
I would use discovery questions to understand whether the prospect has a relevant need, who participates in the decision, whether there is an available or planned budget, and the timing or trigger for a potential change. I would document the findings clearly and include them in the Account Executive handoff notes.
I would review the target-account quality, subject lines, personalization, value proposition, call-to-action, channel mix, and timing. I would test one or two variables at a time, compare results by segment, and apply the winning approach while sharing learnings with the team.
I structure my day around focused prospecting blocks, follow-up tasks, CRM administration, and review of activity metrics. I prepare for one-to-ones with results, blockers, and improvement ideas, and I use coaching feedback to set specific actions for the following week.
I would acknowledge that satisfaction and avoid pushing for an immediate switch. I would ask what they value most in their current setup and whether they face any future concerns around performance, reliability, support, security, or scaling, then position a short exploratory conversation only if there is a relevant reason to compare options.
Kinsta is one of the top-managed WordPress hosting companies, with a growing club of 120,000+ businesses including startups, universities and Fortune 500 firms. We’re motivated by excellent quality, and proud to have received a 97% satisfaction rating from our customers.
That’s because, to us, each day is a chance to grow. As a team, we continuously inspire each other to learn new and better ways to make an impact. We own our jobs proudly – our leaders don’t hold our hands, but they’re in our corner whenever we ask for help – and our environment is flexible and remote-first.
Ready to take on a dynamic role where creativity fuels pipeline? We’re looking for a Business Development Representative (BDR) in the EMEA region who will be responsible for generating new qualified opportunities through proactive outbound prospecting for their Account Executive partners.
As the first point of contact for many of our target prospects, BDRs need to have a strong understanding of Kinsta’s product and sales process, excel at researching accounts, personalizing outreach, and creating meaningful conversations that lead to qualified meetings. You’ll use a variety of outbound tools and techniques to break into new accounts and maintain accurate contact and company records in the CRM. BDRs who establish high performance and align with the Kinsta Ethos will unlock opportunities for growth within the revenue organization.
If you’re passionate about finding new ways to spark conversations, thrive on owning your number, and love the challenge of building outbound pipeline — we want to hear from you.
What You’ll Do:
- Proactively source and qualify outbound leads through personalized outreach strategies, including cold email, phone calls, video messages, and social engagement.
- Book meetings for Account Executives by applying BANT qualification and providing detailed handoff notes.
- Experiment with messaging, sequencing, and outreach channels to improve response and conversion rates.
- Use tools like LinkedIn Sales Navigator, Lusha, Vidyard, Vidu, Aircall, and HubSpot CRM to research accounts and drive outbound engagement.
- Enroll outbound leads in prospecting campaigns and follow up consistently across multiple channels.
- Maintain consistent outbound activity focused on cold, net-new pipeline creation.
- Keep HubSpot contact, company, and deal records clean and up to date with detailed activity notes.
- Accept and work leads assigned by members of the sales, revenue, and marketing organizations.
- Make process and tooling suggestions that improve outbound effectiveness.
- Own your 1:1s by preparing in advance, sharing updates, and taking action on coaching feedback.
What You Bring To The Role:
- At least 1–2 years of work experience in outbound business development or a similar role.
- A results-oriented mindset and confidence with cold calling, written, social media, and video outreach.
- Near-native proficiency in English and exceptional writing skills.
- Strong communication and interpersonal skills.
- Tech-savvy, with a strong interest in technology and SaaS.
Bonus if you have:
- Prior experience or basic knowledge of the hosting or cloud infrastructure space.
- A demonstrated interest in sales through a sales development certificate or coursework.
- Familiarity with HubSpot Sales or Salesforce and other prospecting tools.
- Fluency in a second Kinsta language beyond English. Languages we’re currently targeting include Spanish, Portuguese, Dutch, French, German, Italian, and Japanese.
Our Benefits:
- Annual remote expense budget.
- Flexible PTO.
- Paid parental leave.
- Annual professional development budget: available after one year with Kinsta.
- Sabbatical: available after three years with Kinsta (and every three years thereafter).
- Location-specific healthcare benefits (including vision and dental) for employees hired in the UK, and Hungary.
- Pension plan for employees hired in the UK
Compensation
Additional Information
Kinsta is proud to be an equal opportunity employer. We will not discriminate and we will take actions to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, promotions, and other conditions of employment against any employee or job applicant on the basis of race, color, gender, national origin, citizenship, age, religion, creed, disability, marital status, veteran’s status, sexual orientation, gender identity, gender expression, or any other status protected by the laws or regulations in the locations where we operate.
By applying to one of our positions, you agree to the processing of the submitted personal data in accordance with Kinsta’s Privacy Policy, including the transfer of your data to the United States.
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