About this role.
Manay CPA is seeking a Digital Marketing & AI Specialist to create and optimize B2B marketing content across social, web, email, SEO, and campaign channels. The role combines hands-on content production with development of AI-assisted workflows, prompts, agents, automations, and no-code integrations. The successful candidate will monitor campaign performance, maintain brand consistency, and translate insights into improvements. This is a fully remote Türkiye-based role requiring fluent business English and flexibility to work with US Eastern Time operations.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would begin with campaign goals, audience segments, messaging, and approval criteria. I would create reusable prompts and templates for research, outlines, channel-specific drafts, and repurposing, then use automation to route tasks and track approvals. Every output would receive human review for factual accuracy, compliance, tone, and brand consistency before publication.
I define success metrics before launch, such as qualified organic traffic, rankings for relevant intent-based keywords, engagement, email conversions, landing-page conversion rate, and lead quality. I compare performance against a baseline, identify drop-off points, and use the findings to test improvements in content, calls to action, targeting, or distribution.
I would use AI as a drafting and research-support tool rather than a final authority. I would validate claims against approved internal sources and current authoritative references, avoid unsupported tax or legal advice, and route sensitive content to subject-matter experts for review. I would also maintain a prompt and source record for repeatable quality control.
I would extract the article’s core insight, supporting points, audience questions, and a clear call to action. From there, I would create social posts, a newsletter section, a short video script, visual carousel copy, a landing-page excerpt, and follow-up topic ideas while tailoring the format and message to each channel. I would schedule distribution in the marketing calendar and measure which formats generate the strongest engagement and conversions.
I prioritize according to business impact, fixed launch dates, dependencies, effort, and stakeholder needs. I use a visible task board and campaign calendar, break large deliverables into reviewable milestones, and communicate risks early when priorities conflict. Automation and reusable templates help protect quality while keeping urgent work moving.
Are you ready to elevate our digital presence and leverage cutting-edge AI tools to scale high-quality marketing campaigns? We’re looking for a motivated, fast-paced professional who understands digital marketing fundamentals but also knows how to use AI tools efficiently to create, optimize, repurpose, and drive brand growth across multiple channels.
Who We Are
Manay CPA is a global, full-service accounting and advisory firm headquartered in Atlanta, GA. With over 20 years of experience and a diverse team across 4 continents, we proudly support individuals, entrepreneurs, and businesses of all sizes.
Our services include business formation, accounting, tax, payroll, audit, and HR solutions—delivered with a personalized, relationship-first approach. We partner with clients at every stage of their journey, helping them navigate the complexities of business and finance with confidence.
Recognized as a Top 100 Small Business by the U.S. Chamber of Commerce and a Top 25 Small Business of the Year by the COBB Chamber for four consecutive years, we’re trusted by both local and international clients. Our CEO, Burcu Bree Manay, was also named one of the Top 50 Women in Accounting for her leadership and impact in the field.
At Manay CPA, your growth is our purpose. Join a team where innovation, integrity, and global collaboration drive real success.
👉 Learn more at www.manaycpa.com
We Offer
Competitive USD base salary
Fully remote work anywhere in Turkey
A collaborative and growth-oriented work environment
Opportunities to pioneer AI-driven marketing workflows and strategies
Excellent onboarding and ongoing training
Continued professional development and exposure to international B2B marketing
Responsibilities
Digital Marketing & Content
- Plan, create, and publish engaging content across social media, blogs, the company website, email campaigns, and other digital marketing channels.
- Write compelling, SEO-focused content including blog articles, landing pages, website copy, newsletters, and digital advertising campaigns.
- Repurpose content across multiple channels to maximize reach, engagement, and consistency.
- Manage the marketing calendar and ensure campaigns are executed on schedule.
- Create and update presentations, pitch decks, brochures, and other client-facing marketing materials while maintaining brand consistency.
- Monitor campaign, content, and SEO performance, prepare regular reports, and recommend data-driven improvements.
AI, Automation & Marketing Innovation
- Design, build, and optimize AI-powered marketing workflows using AI tools, automation platforms, and no-code solutions to improve productivity, scalability, and content quality.
- Develop and maintain AI agents, reusable prompts, workflow templates, and standard operating procedures to support content creation, SEO research, campaign planning, reporting, and other recurring marketing activities.
- Research, test, and implement new AI tools, integrations, APIs, and automation solutions that enhance marketing performance and operational efficiency.
- Identify repetitive marketing processes and transform them into scalable, AI-assisted workflows.
- Review AI-generated content for accuracy, factual correctness, brand consistency, and overall quality before publication.
- Stay current with emerging AI technologies, digital marketing trends, and best practices, recommending new solutions that drive continuous improvement.
Requirements
Have a bachelor’s degree in related fields such as Marketing, Communications, Business Administration, or a related field.
Have a minimum of 2 years of experience in digital marketing, content marketing, SEO, or social media management.
High proficiency and hands-on experience with AI tools (e.g., ChatGPT, Claude, Gemini, Midjourney, CapCut) is a big plus.
Experience with B2B marketing or professional services (accounting, finance, legal, consulting) is a big plus.
Experience with marketing software/platforms (e.g., Canva, Semrush, Mailchimp, WordPress, Google Analytics) is a plus.
Native or professional proficiency in Turkish, combined with excellent written and verbal communication skills in Business English (Fluent) – All interviews will be conducted in English!
Have a strong eye for design, layout, brand consistency, and visual presentation.
Highly organized, have multi-tasking skills, and the ability to operate in a fast-paced environment.
Attention to detail and an analytical mindset to review performance data and suggest improvements.
High flexibility in working hours to align with US operations, global team schedules, and dynamic campaign launch timelines.
Location: Home office
Work hours will be based on US TIME ZONES (Eastern Time)
Travelling might be required.
Next Steps
If this opportunity sounds like a great fit, click Apply to submit your application.
As part of your application, please include your resume along with samples of your work, such as content pieces, social media posts, blog articles, landing pages, presentations, videos, or marketing campaigns you’ve created. If some of your work is confidential, you’re welcome to share examples that best demonstrate your skills or describe your contributions.
Shortlisted candidates will be invited to participate in an interview. Depending on the stage of the process, candidates may also be asked to complete a brief practical assignment focused on AI-assisted content creation, SEO, and digital campaign execution. This allows us to better understand your approach, creativity, and problem-solving skills in a practical setting.
Compensation
Additional Information
As an international company, we kindly request that you add your English resume/CV along with samples of your work (content, design, or video portfolio) to your application. Applicants who do not provide an English resume/CV may not be considered. Candidates may also be asked to complete a short practical assignment related to AI-assisted content creation.
Manay CPA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
You can reach our Applicant Data Protection Policy through this link:
https://www.manaycpa.com/tr/hakkimizda/kariyer/calisan-adayi-kvkk/
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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