About this role.
Mural is seeking a Senior Product Manager to own the end-to-end self-serve growth and engagement funnel, spanning acquisition, activation, retention, sharing, monetization, and free-to-paid conversion. The role leads product strategy, roadmap decisions, experimentation, and metric design for core engagement surfaces such as onboarding, invites, notifications, search, and collaboration spaces. Success depends on rigorous A/B testing, strong SQL and product analytics fluency, and cross-functional partnership with Product, Engineering, Design, Data, Marketing, and Sales. The ideal candidate brings product-led growth experience, has delivered measurable funnel outcomes, and can balance short-term conversion improvements with durable user trust and retention. This is a US-remote, senior individual-contributor product role with substantial ownership in an ambiguous, high-tempo environment.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Sample interview questions
I would first map the funnel from acquisition through meaningful first value, collaboration, and repeat use, then segment it by acquisition channel, user persona, workspace type, and device. I would combine quantitative drop-off analysis with qualitative research to identify both the largest friction point and the most actionable underlying cause. I would prioritize opportunities by expected impact, confidence, implementation effort, and potential long-term retention effects.
I would test contextual invite prompts after a user reaches a clear value moment, such as completing a useful mural or beginning a collaborative workflow, rather than interrupting initial setup. The experiment would compare timing, message framing, and recipient-selection friction against a control group. Primary metrics would include invite send rate and accepted invites, while guardrails would track task completion, notification opt-outs, support contacts, and subsequent retention.
I would define success beyond immediate conversion by tracking cohort-based engagement, retention, refunds or downgrades where relevant, support sentiment, and downstream team adoption. I would predefine guardrail metrics and assess results across meaningful time windows rather than relying only on the first conversion event. If conversion rises but retained paid usage declines, I would treat that as a signal to revisit value communication, packaging, or product readiness.
I would work with Sales and Revenue Operations to define product-qualified account signals, such as team growth, repeated collaboration, advanced usage, or administrative needs. I would ensure handoff criteria are transparent and that the product experience clearly explains the value of sales-assisted engagement without disrupting self-serve momentum. We would review conversion, sales-cycle outcomes, account retention, and user experience feedback to refine the motion together.
AI should reduce time to value and help users take meaningful next actions, rather than adding novelty or creating opaque automation. I would explore AI-assisted onboarding, intelligent template or content suggestions, contextual collaboration prompts, and summaries that help teams re-engage with work. Each use case should be tested against clear user-value metrics, quality standards, privacy expectations, and trust-oriented guardrails.
ABOUT THE TEAM
At Mural, we’re changing how teams collaborate, think, and make decisions together. The Growth & Engagement team owns the experiences that turn a single-player tool into a multiplayer habit: the loops that bring people back, help them find their work, and pull their colleagues into a mural. Mural’s self-serve growth runs through these experiences, and engagement and retention are central to how the business grows.
YOUR MISSION
As Senior Product Manager, Growth & Engagement, you will own the end-to-end self-serve experience, from a user’s first touch through activation, return usage, and conversion to paid. You will treat the full funnel as one system: acquisition, activation, engagement, retention, sharing, and monetization. You will run a high-tempo experimentation practice, partner deeply across Product, Engineering, Design, Data, Marketing, and Sales, and make the calls that turn occasional users into teams that rely on Mural every week. This is a role for someone who wants to own real growth outcomes, not just ship features.
You will own the surfaces that decide whether Mural’s self-serve engine grows. Engagement and retention here move the business directly, and you will own the full loop across growth and engagement rather than a narrow slice of it. You’ll have a rare end-to-end view of the funnel, from acquisition through in-product engagement. You will work alongside thoughtful product, design, and engineering partners who care about craft and impact.
WHAT YOU’LL DO
Own product strategy, roadmap, and execution for the self-serve growth and engagement experience, from first touch through activation and return usage
Build and optimize the invite, sharing, and join experience
Drive activation and retention by improving the moments that bring people back: home and dashboard, notifications, search, rooms and folders, comments, and more
Partner closely with Marketing to connect acquisition and re-engagement with in-product activation across the full funnel
Run a continuous experimentation practice and define the metrics and instrumentation that prove impact
Own free-to-paid conversion and the pricing and packaging levers that grow self-serve revenue
Collaborate with Sales on the transition from self-serve to sales-assisted growth
Bring an AI-native point of view, using AI tools in your own workflow and shaping how AI improves onboarding, engagement, and the collaboration experience
WHAT YOU’LL BRING
5+ years of product management experience, including 2+ focused on growth, engagement, activation, or product-led growth
A track record of measurable outcomes across the funnel (activation, retention, free-to-paid conversion), not just feature delivery
Fluency in experimentation: forming hypotheses, designing A/B tests, reading results with rigor, and iterating quickly
Strong data skills, comfortable with SQL and product analytics tools, able to hold your own with data and engineering partners
A working understanding of PLG mechanics: onboarding, viral and invite loops, lifecycle, and the levers that move self-serve revenue
Comfort using AI tools in your daily workflow, with a real point of view on what AI-native growth and collaboration look like
Excellent communication across Product, Engineering, Design, Data, Marketing, and Sales, including with executive stakeholders
A bias toward execution in an ambiguous, fast-moving environment, with the judgment to balance conversion gains against long-term retention, trust, and product quality
Experience with collaboration, productivity, or canvas and whiteboarding products
Experience owning monetization, pricing, or packaging in a self-serve model
Experience partnering with or inside growth marketing to drive acquisition and re-engagement
Experience bridging product-led growth to a sales-assisted or enterprise motion
Equal Opportunity
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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