About this role.
Cresta is hiring a full-time Sales Development Representative to build EMEA pipeline through outbound prospecting and inbound lead qualification. The role focuses on personalized multichannel outreach, account research, executive conversations, campaign execution, and partnership with Sales and Marketing. Success is measured through monthly meeting, qualified-opportunity, and pipeline-generation quotas in a high-volume environment. The ideal candidate has at least six months of software or high-tech sales experience, strong business acumen, resilience, organization, and persuasive communication skills.
Role DNA
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Job Complexity
3/5Pace & Pressure
5/5Autonomy Level
3/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I start by aligning the ideal customer profile with signals such as company size, industry, technology environment, growth activity, and likely business pain points. I then identify relevant decision-makers and influencers, tier accounts by fit and potential, and create a sequenced outreach plan with tailored messaging for the highest-priority accounts.
I would lead with a concise observation about the prospect’s business, customer experience strategy, or a relevant trigger event. I would connect that observation to a measurable challenge Cresta can help address, use a credible and specific value proposition, and end with a low-friction call to action such as a brief exploratory conversation.
I treat rejection as useful feedback rather than a personal outcome. I track activity and conversion metrics, review which messages and segments perform best, seek coaching, and focus on controllable behaviors such as preparation, follow-up quality, and consistent daily outreach.
I would monitor outreach volume, connection and reply rates, positive-response rate, meeting-booked rate, show rate, qualified-opportunity conversion, pipeline created, and conversion by account segment or channel. Reviewing these metrics regularly helps identify where messaging, targeting, or follow-up needs adjustment.
I would provide concise account research, stakeholder details, outreach history, identified pain points, and the reason the prospect agreed to meet. I would align with the AE on qualification criteria and next steps, then remain engaged to support follow-up and help maintain momentum through the opportunity process.
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google’s Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
About the role:
As a Sales Development Representative (SDR) in EMEA, London Region, you will be responsible for building the sales pipeline through outbound prospecting and inbound qualification. You will help generate qualified leads that result in new business, supporting our scaling efforts and contributing to the success of our team. We are looking for driven professionals with sound business acumen, strong technical aptitude and natural sales instincts to join our fast growing sales organization.
Responsibilities:
- Grow Cresta’s customer list through personalized emails, calls, and creative social media outreach
- Write effective and compelling messaging to engage targeted accounts
- Work closely with Sales and Marketing to plan, strategize, and execute outreach campaigns that help drive revenue growth
- Analyze market research data and develop strategic approaches to raise awareness and generate interest for Cresta
- Partner with account executives to help generate meetings and sales pipeline
- Create and prioritize target account and contact lists
- Conduct high level conversations with executives in prospect accounts
- Achieve monthly quotas of meetings, qualified opportunities, and pipeline generated
- Assist with drafting sales pitches, presentations, reference material, and other documents as required
Qualifications We Value:
- Bachelor’s degree in Business, Marketing, Communications, or related field
- 6+ months prior sales experience (within a Software/High Tech company preferred)
- Ability to work in a time-sensitive and high-volume environment
- Highly competitive personality
- A positive attitude: You’re a team player and you’re resilient in the face of challenges and are not afraid to hear “no thank you!”
- Self-starter always looking for ways to do your job better. When you see an opportunity, you jump on it
- Strong organizational skills with ability to effectively prioritize
- Articulate with strong business acumen
- You’re a clear, concise, and compelling storyteller across written, verbal, and visual
Perks & Benefits:
We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Paid parental leave for all new parents welcoming a new child
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- 20 days of vacation time
Compensation at Cresta
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates’ personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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