About this role.
This mid-level Growth Marketing Manager role owns enterprise demand-generation campaigns and product-led growth for Keyfactor’s Test Drive program. The position focuses on building acquisition, activation, and conversion loops while executing multi-channel named-account and ABM programs. Success depends on rigorous funnel analytics, experimentation, attribution, segmentation, and close alignment with Sales, SDR, Field Marketing, Product Marketing, and Marketing Operations. The role also expects practical use of AI and automation to improve campaign planning, deployment, creative development, and optimization. It is a remote-eligible North American role for candidates authorized to work in the United States or Canada.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would first map the journey from acquisition through activation, product engagement, qualification, and pipeline conversion. I would define a small set of leading indicators, such as qualified sign-ups, time to first value, activation rate, and product-qualified leads, then run channel, onboarding, and lifecycle experiments against those measures. Insights would feed back into audience targeting, in-product education, nurture content, and sales-routing rules.
I would measure target-account coverage, engagement quality, buying-group participation, progression through key funnel stages, opportunity creation, pipeline influenced, and ARR impact. I would compare performance with an appropriate baseline or control group where feasible and use multi-touch attribution alongside qualitative sales feedback. This ensures optimization is based on account progression and revenue contribution rather than vanity metrics.
I segment audiences by account tier, industry, company size, technology environment, intent signals, lifecycle stage, and prior engagement. I then tailor messaging, offers, channel cadence, and routing logic to each segment, monitoring conversion differences to refine the model. Behavioral signals are especially useful for triggering timely follow-up when prospects show high-intent activity.
I would establish shared target-account lists, campaign objectives, definitions of qualified engagement, follow-up service-level agreements, and a regular feedback cadence. Before launch, I would provide SDRs and sellers with account context, messaging, recommended outreach, and visibility into engagement signals. After launch, I would review pipeline movement and feedback jointly to improve targeting, content, and handoffs.
I would use AI to accelerate research, campaign briefs, content variations, reporting summaries, and experiment ideation, while keeping human review for strategy, brand accuracy, compliance, and final approvals. Automation should handle repeatable workflows such as segmentation, lead routing, nurture triggers, and dashboard updates. I would document prompts, approval processes, data-access controls, and performance results so the team can scale responsible practices.
About Keyfactor
Our mission is to securely connect the world: humans, machines, and AI. Keyfactor is the leader in trust infrastructure for AI and machines, helping the world’s largest enterprises and government agencies take control of the cryptographic identities that safeguard every digital interaction. Behind the platform is a global team of people who care deeply about the work and each other. We move fast, think big, and show up for one another every day. If you’re looking for work that matters and a team that brings out your best, we hope you’ll trust your future with Keyfactor!
Title: Growth Marketing Manager
Location: United States; Remote, CST/EST or Canada
Experience: Mid-Level
Job Function: Marketing
Employment Type: Full-time
Industry: Computer & Network Security
About the position
The Growth Marketing Manager will be responsible for driving ARR through two motions; enterprise named account campaign execution and product-led growth (PLG) via Keyfactor’s Test Drive program. This role owns demand generation programs end-to-end — planning, execution, optimization, and reporting — working closely with Brand, Product Marketing, Performance Marketing, Marketing Operations, Field Marketing, SDR, and Sales. The ideal candidate brings B2B enterprise demand generation expertise alongside PLG experience, deep analytical rigor, and a hands-on approach to integrating AI and automation into modern marketing workflows.
Applicants must be legally authorized to work in the United States or Canada.
Responsibilities
- Build and scale the PLG growth motion around Keyfactor’s Test Drive program, building systematic growth loops driving user acquisition, activation, and conversion to pipeline• Design and deliver multi-channel marketing programs across digital channels to reach, engage and convert prospects within our Named Account Model at scale; leverage advanced segmentation and dynamic orchestration strategies
- Design and deliver multi-channel marketing programs across digital channels to reach, engage and convert prospects within our Named Account Model at scale; leverage advanced segmentation and dynamic orchestration strategies
- Partner with Field Marketing, SDR, and Sales to support ABM activations to engage priority accounts at scale with personalized programs.
- Analyze performance daily/weekly: produce insights on what’s working, what’s not, and actionable next steps. Maintain a living dashboard of KPIs tied to core engagement and funnel metrics, opportunity ARR and revenue
- Test, learn, and optimise continuously, running experiments to improve engagement rates, pipeline quality, and sales impact across channels
- Collaborate cross-functionally with Performance Marketing, Marketing Ops, Web, Content, Field, Customer, Brand, Product Marketing, SDR & Sales to ensure message-to-market fit, account and segment prioritization, friction-free hand-offs, and full-funnel alignment.
- Deploy AI and Automations that streamline the campaign operating process; ideation & planning, content and creative development, deployment, and optimization; champion best practices across the team
Skills and Qualifications
- 2-4+ years of experience in growth marketing or demand generation
- Demonstrated experience running PLG programs or self-serve trial/freemium motions alongside traditional enterprise campaign execution.
- Hands-on experience in Enterprise B2B Growth & ABM and fluency in advanced segmentation and dynamic campaign orchestration using firmographic and behavioral data and signals
- High data fluency with experience in multi-touch attribution models and marketing analytics tools (e.g., Dreamdata, DOMO); SQL or BI experience a plus.
- Demonstrated use of AI and Automation in omni-channel marketing workflows; proficiency with HubSpot, Salesforce, and ABM tools
- Strong project management skills with the ability to manage multiple high-priority programs simultaneously in a fast-paced, PE-backed environment
- Prior experience in cybersecurity, SaaS, or enterprise technology preferred.
Compensation
Salary will be commensurate with experience.
Culture, Career Opportunities and Benefits
We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.
Here are just some of the initiatives that make our culture special:
- Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change.
- Comprehensive benefit coverage globally.
- Paid Parental Leave is available to new parents. Structure varies based on regional/government requirements. In regions where government-paid leave doesn’t exist, like in the U.S., the company offers generous paid parental leave, along with comprehensive adoption and fertility support.
- Competitive time off globally.
- Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
- DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
- The Keyfactor Alliance Program to support DEIB efforts.
- Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
- Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
- Monthly Talent development and Cross Functional meetings to support professional development.
- Regular All Hands meetings – followed by group gatherings.
Our Core Values
Our core values are extremely important to how we run our business and what we look for in every team member:
Trust is paramount.
We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.
Customers are core.
We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.
Innovation never stops, it only accelerates.
The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.
We deliver with agility.
We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.
United by respect.
Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.
Teams make “it” happen.
Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.
Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.
REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor’s People team via people@keyfactor.com and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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