About this role.
This Digital Marketing Specialist role owns paid digital performance across SEM, display, and social advertising for a B2B SaaS company. The specialist partners with an external agency and internal product marketing, field marketing, and demand generation teams to plan, launch, and optimize integrated campaigns. Core success measures include full-funnel attribution, pipeline and revenue contribution, account-tier efficiency, and experimentation impact. The position requires a proficient individual contributor with 5+ years of relevant experience, strong ABM-oriented budget management, and hands-on knowledge of ad platforms, analytics, and intent-data tools. It is a remote US full-time role with a disclosed base salary range and potential bonus, commission, and equity components.
Role DNA
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Job Complexity
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4/5Autonomy Level
4/5Communication Load
4/5Salary analysis
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Core skills
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Sample interview questions
I establish tracking and attribution requirements before launch, align campaign naming and audience definitions with CRM data, and monitor progression from engagement through qualified opportunities and pipeline. I then compare channel and account-tier investment against downstream conversion and revenue contribution to guide optimization.
I would begin with a clear hypothesis, such as whether role-specific creative improves engagement and opportunity creation within a high-value account tier. I would control the audience and budget where possible, test the creative against a baseline, define success metrics across engagement and pipeline stages, and use the findings to scale or revise the approach.
I would use account value, buying-stage signals, historical conversion rates, channel intent, and marginal return to set initial allocations. Higher-tier accounts would receive more tailored targeting and coordinated channel coverage, while lower tiers would be managed with scalable tactics and clear efficiency thresholds.
I set shared objectives, documented audience and measurement standards, budget guardrails, testing priorities, and a regular performance-review cadence. I use the agency for channel expertise and execution while retaining ownership of business outcomes, stakeholder alignment, and decisions on optimization priorities.
I would inspect audience quality, message-to-offer alignment, landing-page experience, sales follow-up, attribution setup, and conversion drop-off points. Based on the diagnosis, I would adjust targeting or qualification criteria, test more buyer-relevant creative and offers, and shift spend toward segments showing stronger downstream performance.
Our Mission:
6sense’s mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams and people reach their full potential.
Our People:
People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career.
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Digital Marketing Specialist
Our Mission
6sense’s mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams, and people reach their full potential.
Our People
People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging.
Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career.
The Role
As our Digital Marketing Specialist, you will be an experienced individual contributor responsible for driving performance across our paid digital channels, including SEM, display, and social advertising, and ensuring spend is directed where it will have the greatest impact.
This role is fully proficient within digital marketing, uses sound judgment to evaluate performance data and select the right methods for optimization, and creatively solves varied campaign challenges across audiences, channels, and account tiers. You will work independently within established practices while building effective networks with internal partners, our digital agency, and external platform contacts to improve campaign outcomes.
Responsibilities
Agency Collaboration and Campaign Strategy
- Work with our digital agency on campaign ideation, creative strategy, targeting, segmentation, and budgeting across SEM, display, and social advertising channels.
- Use established campaign practices and sound judgment to reach the right accounts and buyers with the right message.
Full-Funnel Performance Measurement
- Measure and report on performance across metrics that span the full buyer’s funnel, from top-of-funnel awareness and engagement through pipeline and revenue impact.
- Evaluate identifiable factors and translate results into clear, actionable insights for stakeholders.
Cross-Functional Campaign Integration
- Collaborate with cross-functional teams, including product marketing, field marketing, and demand generation, to support their initiatives.
- Bring integrated, cohesive campaigns to life across paid digital channels.
Account Tiering and ABM-Aligned Spend
- Apply an account tiering and ABM approach to digital spend.
- Adjust budget, targeting, and prioritization based on account tier so that investment scales with account value and strategic importance.
Experimentation and Optimization
- Develop and run structured tests across digital campaigns, including creative, targeting, channels, and bidding strategies.
- Resolve performance issues in creative ways, improve outcomes, and inform practical recommendations for broader digital strategy.
Market and Channel Trends
- Stay on top of current market trends.
- Identify new and emerging channels, tools, and tactics.
- Bring forward recommendations to keep 6sense’s digital program ahead of the curve.
Budget and Resource Management
- Manage budgets across SEM, display, and social channels effectively.
- Ensure spend is allocated to maximize ROI and pipeline contribution.
Performance Measurement
Full-Funnel Digital Performance
- Performance across the full buyer’s funnel, from impressions and engagement to pipeline and revenue.
- Clear attribution back to channel and campaign.
Account Tier Efficiency
- Efficiency of spend allocation across account tiers.
- Measured by engagement and pipeline generated relative to investment at each tier.
Experimentation Velocity and Impact
- Number and quality of tests run through the experimentation framework.
- Resulting lift in campaign performance.
Agency and Cross-Functional Execution Quality
- On-time, on-strategy delivery of campaigns developed with the digital agency and cross-functional partners.
- Measurable performance improvement as a result.
Competencies and Behaviors
Digital Channel Proficiency
- Fully proficient in SEM, display, and social advertising platforms.
- Demonstrates sound judgment in selecting appropriate methods, techniques, and tactics for a given audience, account tier, and campaign objective.
Revenue-First Thinking
- Connects every campaign to pipeline and revenue.
- Does not measure success by impressions or clicks alone.
- Asks “What did this produce?” and builds campaigns designed to answer that question.
Analytical Judgment
- Comfortable evaluating diverse performance data.
- Identifies the factors that matter most.
- Forms hypotheses and designs tests that produce clear, decision-ready answers.
Internal and External Networking
- Builds productive relationships with senior internal partners, the digital agency, and external platform contacts.
- Removes blockers, improves execution, and strengthens campaign outcomes.
Curiosity and Adaptability
- Actively tracks emerging channels and market shifts.
- Quickly tests and adopts approaches that improve performance.
Qualifications
- Typically 5+ years of relevant experience with a bachelor’s degree, or 3+ years with a master’s degree.
- Hands-on experience managing SEM, display, and social advertising campaigns, ideally in partnership with an external agency.
- Experience measuring and reporting on full-funnel performance, connecting top-of-funnel digital activity to pipeline and revenue outcomes.
- Experience applying an account tiering or ABM approach to digital spend, adjusting targeting and budget based on account prioritization.
- A track record of building and running experimentation frameworks to drive continuous improvement in paid digital performance.
- Familiarity with the B2B SaaS marketing technology ecosystem, including ad platforms, analytics tools, and ABM/intent data providers.
- Full understanding of digital marketing within a B2B SaaS environment, with the ability to resolve campaign performance issues in creative, practical ways.
Base Salary Range: $113,185.50 – $125,005.40. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO). #Li-remote
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Our Benefits:
Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.
We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.
Equal Opportunity Employer:
6sense is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to jobs@6sense.com.
We are aware of recruiting impersonation attempts that are not affiliated with 6sense in any way. All email communications from 6sense will originate from the @6sense.com domain. We will not initially contact you via text message and will never request payments. If you are uncertain whether you have been contacted by an official 6sense employee, reach out to jobs@6sense.com
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