About this role.
This is a 3–6 month early-career internship focused on building and activating strategic brand partnerships within Binance’s global crypto ecosystem. The intern will research and evaluate prospective partners, support partnership negotiations, and help execute campaigns and activation plans. The role requires close coordination with brand, communications, product, data, legal, social media, and regional teams. Success depends on combining creative brand thinking with data-based performance measurement, budget awareness, and strong relationship management. English and Mandarin fluency are required to coordinate effectively with overseas partners and stakeholders.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would assess alignment in audience, brand values, geographic reach, credibility, commercial objectives, and potential activation opportunities. I would also define measurable success criteria, such as qualified user engagement, awareness lift, conversions, or community growth, before recommending a partnership.
I would establish baseline metrics and a measurement plan before launch, combining leading indicators such as reach, engagement, and content performance with outcome metrics such as sign-ups, product adoption, or ROI. After the campaign, I would synthesize results, identify lessons, and recommend optimizations for future activations.
I would clarify the shared objective, document requirements and decision owners, and maintain a transparent project plan with milestones and risks. Where conflicts arise, I would present practical options and trade-offs early so stakeholders can make timely, informed decisions.
A strong partnership can build credibility, deepen community trust, create distinctive content or product experiences, and provide a platform for long-term audience engagement. I would look for partnerships that reinforce Binance’s positioning while creating authentic value for the partner and its audience.
Web3 partnerships combine emerging technology, community building, culture, and measurable business impact. I am interested in helping translate complex crypto products and concepts into credible, engaging collaborations that resonate with global audiences.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 320 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means.
About Binance Accelerator Program
Binance Accelerator Program (BAP) is a 3-6 month internship program designed for Early Career talent to have firsthand experience in the rapidly expanding digital assets space. You will be given the opportunity to develop your skills at Binance and understand what it’s like to work at the world’s leading blockchain ecosystem. As part of your internship in the BAP, there will also be opportunities for networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about the BAP Program HERE.
Who may apply
Current university students and recent graduates.
*Terms of employment / engagement shall be subject to contract and local applicable laws
Responsibilities:
- Identify and evaluate partners who share our vision
- Negotiate brand partnerships to achieve business goals
- Build and execute partnership strategies and activation plans
- Work with cross-functional teams (brand, comms, insights, design, content, data, product, social media, legal) to plan annual strategy (goals, budget, channels, product-market fit)
- Use data to set goals and measure campaign performance (short-term and long-term)
- Manage global budgets and improve ROI
- Share market insights and industry knowledge
- Support regional and local teams to improve marketing execution
- Lead complex projects from start to finish
- Be proactive, resourceful, and action-driven
Requirements:
- Experience in brand, marketing, and campaign/event execution
- Strong project management, strategy, relationship-building, and storytelling skills
- Experience working with global partners, internal teams, and agencies
- Strong understanding of brand positioning and partnership value
- Creative and data-driven mindset
- Clear and concise communication skills
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders
- Experience or strong understanding of crypto/Web3 (NFTs, fan tokens) is a plus
- Comfortable working in a fast-paced environment
- High curiosity and willingness to learn
Compensation
Additional Information
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
Upload your resume now
- To unlock remote work opportunities and be discovered by global employers.
This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.
