About this role.
Teachable is hiring a Brand & Events Lead to own brand identity, creative standards, live and virtual events, and corporate partnerships. The role leads a small design team, an events coordinator, and external creative agencies while partnering closely with content, growth, product, customer marketing, partnerships, and finance. Responsibilities include directing creator gatherings, field activations, virtual summits, content shoots, full-funnel brand campaigns, and measurement of brand and event impact. The position requires at least five years of relevant brand, creative, integrated marketing, or events experience, including people and vendor management. It is a hybrid NYC-oriented role open to candidates authorized to work full-time in the United States.
Role DNA
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Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would start with clear, practical brand guardrails that define the visual system, voice, audience principles, and decision criteria. I would establish lightweight review processes for high-visibility work, equip internal teams and agencies with reusable templates and examples, and regularly audit key touchpoints. Consistency should not mean rigidity, so I would also define where teams can experiment while preserving the core brand.
I would begin by defining the target audience, business objective, desired attendee behavior, and success metrics before selecting the format or venue. From there, I would create an integrated brief covering creative concept, programming, partner opportunities, budget, production, promotion, lead capture, and follow-up. After the event, I would assess attendance quality, engagement, pipeline or retention impact where applicable, attendee feedback, content performance, and lessons for the next activation.
I set a clear brief, articulate the strategic problem and non-negotiable brand principles, and align on decision-makers, milestones, and feedback expectations at the outset. I give teams room to develop strong points of view, then provide consolidated, actionable feedback tied to audience and business goals rather than personal preference. Regular check-ins, shared performance metrics, and candid retrospectives help maintain quality and improve the partnership over time.
For brand health, I would combine awareness, consideration, message association, share of voice, direct traffic, branded search, and qualitative audience perception. For events, I would measure registrations, attendance, audience fit, engagement, satisfaction, content reach, partner value, influenced pipeline or customer outcomes, and cost efficiency. The exact mix would depend on whether the program is designed for awareness, acquisition, retention, community, or partnerships.
I would frame the initiative around a shared business outcome, clarify each team's role and constraints, and use a concise brief to make decisions visible. I would invite input early from key partners such as content, growth, product, finance, and operations, then document tradeoffs and ownership so execution remains efficient. When priorities conflict, I would return to the agreed audience need, objectives, budget, and success measures to build alignment.
What is Teachable?
Teachable is the platform for experts and businesses who take education seriously. In a world where anyone can ask AI for information, we’re the home for those who educate with purpose, modernity, and humanity. We help experts and businesses scale their impact and operations through courses, coaching, and digital downloads that students actually love. From a finance expert teaching Python for investment analysis to a multilingual coach offering business Spanish for executives, Teachable powers human-led learning that drives student trust, connection, and results. With a sleek, intuitive interface and AI as a time-saving partner, the platform enables transformative education rooted in real-world experience. Teachable experts have lived it—that’s why they teach it.Are you ready to join a dynamic, cross-cultural team at an exciting turning point in our company’s journey?
Part of the global Hotmart Company portfolio, whose platforms have helped creators, experts, and businesses earn more than $10 billion, Teachable continues to cement itself as a true industry leader. Together, Teachable and Hotmart are delivering market-leading products that prioritize student outcomes, business growth, and flexibility. If you have big ideas, relish the chance to challenge convention, and deeply believe in the power of real-world learning to shape the future, we want you on our team!
About your team:
Our Marketing team spans brand, content, social, customer marketing, events, and partnerships, all working together to build a world-class brand creators love and to drive awareness, engagement, and growth. We connect with new and existing audiences across every channel and turn strategy into work that people feel, from the story on the page to the room at a live event.
What is the role?
We’re looking for a Brand & Events Manager to own how Teachable looks, feels, and shows up in the world, on screen and in the room. This is a hands-on leadership role responsible for our brand identity and guardrails, our events program, our creative output, and the corporate partnerships that grow Teachable’s reach and credibility.
You’ll be the guardian of the brand, making sure everything we put out is cohesive, high-quality, and unmistakably Teachable, and you’ll own the moments where creators experience the brand in person. You’ll partner closely with our Content Strategy Lead, who owns content and social, so brand and content move as one system.
This role reports to the Head of Marketing and works closely with Content, Customer Marketing, Partnerships, Product, and Growth. You’ll lead a small team of designers and an events coordinator, and own our external creative agency relationships.
We’re a hybrid team and encourage NYC-based team members to work from our office 1 to 2 days per week.
In this role, you will:
- Own and protect the Teachable brand, our voice, visual identity, and guardrails, ensuring a consistent through-line across every channel, campaign, and experience
- Own our events program end to end, creator gatherings, field activations, virtual summits, and content shoots, setting strategy and creative direction while your events coordinator drives logistics and on-the-ground execution
- Set and hold the creative bar across design, leading your design team and external creative partners to keep output on-brand and high-quality
- Build and manage corporate partnerships that extend the brand’s reach and credibility
- Partner with our Content Strategy Lead to keep brand and content aligned, and with Growth on brand and full-funnel campaigns
- Work cross-functionally with Customer Marketing, Partnerships, Product, and Finance to keep brand and events tied to business goals and measurable against them
- Define and track success metrics across brand health and event impact, using data to sharpen the work over time
What you’ll bring:
- 5+ years in brand, creative, integrated marketing, or events, including experience managing people and vendors
- A strong portfolio with range: brand building, brand or full-funnel campaigns, and events that feel like the brand
- Proven experience running live events or activations end to end, including budgets and vendors, without dropping the creative bar
- Experience owning brand guardrails and leading designers or external creative partners
- A collaborative approach and the ability to influence cross-functionally
- Excellent creative judgment and communication skills
- Passion for helping creators, entrepreneurs, and small business owners grow their impact
Nice to have:
- Experience working in SaaS or the creator economy
- Corporate or brand partnership experience
- Experience representing a brand across social, webinars, and community-facing events
Additional details:
At Teachable, we are committed to providing fair and competitive pay (using market data to inform our pay bands), rewarding high performance, and ensuring all employees have the opportunity and ability to impact Teachable’s overall company value. Base salaries will be reviewed at regular intervals throughout the year, typically following performance review cycles currently conducted bi-annually or in conjunction with a promotion.
This role is open to candidates who can work hybrid in our NYC office 1 to 2 days a week.
Applicants must be currently authorized to work in the United States on a full-time basis.
While Teachable maintains our NY office for local employees to use, we operate as a remote-first culture in order to give our employees added flexibility. In order to maintain connection and create a community beyond the screen, Teachable holds in-person events throughout the year, where employees and teams can come together for bonding, strategic alignment, goal-setting, and celebrations!
Annual Salary Range
$100,000—$150,000 USD
While Teachable maintains our NY office for local employees to use, we operate as a remote-first culture in order to give our employees added flexibility. In order to maintain connection and create a community beyond the screen, Teachable holds in-person events throughout the year, where employees and teams can come together for bonding, strategic alignment, goal-setting, and celebrations!
Teachable encourages individuals from a broad diversity of backgrounds to apply for positions. We are an equal opportunity employer, meaning we’re committed to a fair and consistent interview process. Please tell us in your application if you require an accommodation to apply for a job or to perform your job.
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