About this role.
PolicyMe is seeking a marketing-focused web designer to create, improve, and publish polished conversion-oriented pages for its insurance website. The role centers on Figma, Webflow/CMS workflows, responsive visual design, design-system components, and thorough pre- and post-launch QA. This designer will partner closely with Growth, Content, Design, Engineering, and external development agencies to take work from brief through implementation. It is explicitly a visual marketing-web role rather than a product design, UX research, or front-end engineering position. The position also offers occasional creative work across campaigns, ads, slides, email UI, and other brand assets.
Role DNA
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Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would explain the audience, business objective, constraints, and design rationale, then show how I translated the brief into a responsive Figma layout. I would also cover collaboration with content and development partners, the QA process, launch outcome, and any subsequent iterations informed by performance or stakeholder feedback.
I first audit the current components, tokens, and recurring page patterns to understand what already solves the problem. When a new pattern is needed, I define its purpose, variants, responsive behavior, content rules, and edge cases, then document it so it can be reused in both Figma and the CMS.
I compare the implementation with the approved design at key breakpoints, validate typography, spacing, images, interaction states, links, forms, and content accuracy. I also review accessibility basics, localization implications, browser behavior, and CMS-driven edge cases, then log actionable fixes and complete a final post-launch check.
I would clarify the conversion goal, audience, required content, and launch deadline, then identify the strongest existing components and templates to use. I would prioritize the page hierarchy and high-impact visual details, document any trade-offs, and propose a follow-up iteration if additional enhancements are needed after launch.
I make feedback specific, prioritized, and tied to the intended design behavior rather than subjective preference. I use annotated designs, clear acceptance criteria, screenshots or recordings where useful, and direct discussion of responsive states and edge cases so the agency can resolve issues efficiently.
Overview of the role:
PolicyMe is building a simpler, more affordable insurance experience for Canadian families. Our website is where customers learn, build trust, and take the next step toward coverage. We’re hiring a Marketing Designer, Web to raise the visual quality of that experience. You’ll design, improve, and maintain our marketing site built using Webflow; turn Growth briefs into polished, component-led pages; and own quality through launch. Most of your work will be web and CMS-based, with select opportunities to support campaign creative, slides, ads, email UI, and other brand assets.
This is not a product-design, UX-research, or front-end developer role. We need a strong visual designer with exceptional judgment in typography, hierarchy, layout, responsive design, and the details that make a page feel considered. You don’t need to be a Webflow expert on day one: CMS fluency, good technical judgment, and an appetite to learn matter more.
What you’ll be doing:
Design and ship great marketing web experiences
- Turn Growth and Content briefs into polished Figma designs for landing pages, product pages, editorial hubs, and campaigns.
- Build clear, conversion-aware, accessible, and responsive layouts using our design system and existing components.
- Design new components when needed, extending our design system in a cohesive, reusable way.
- Improve the marketing site’s everyday surfaces, including navigation, templates, content modules, and EN/FR experiences (French language is not required) with the same care as major launches.
- Bring a point of view to how PolicyMe shows up visually. As a startup, you’ll have meaningful input into the evolution of our web and marketing design identity, in partnership with Growth and Design leadership.
Own CMS quality and publishing
- Learn and use our CMS and Webflow environment to build, update, and publish pages.
- Own pre- and post-launch quality: responsive checks, visual QA, content and link validation, localization review, and clear resolution of inconsistencies.
- Maintain and improve reusable Figma and CMS components, templates, and guardrails so the team can ship faster without compromising quality.
Lead implementation with development agencies
- Create complete handoffs for Webflow/development partners, covering interaction states, edge cases, annotations, and walkthroughs.
- Manage design feedback through implementation and ensure launched work matches the intended experience.
- Coordinate with Growth, Content, Design, and Engineering to clarify scope, surface dependencies, and keep projects moving.
Be involved in Growth’s broader creative work
- Support selected needs across campaign creative, ads, slide templates, email UI, illustrations, and other marketing assets.
- Use AI design tools—including Claude Design—to explore quickly, create wireframes and variations, and improve production speed, while applying strong human judgment to every final output.
What we are looking for:
Need to have’s:
- 2–4 years of experience in marketing, web, brand, or related digital design. Exceptional portfolios matter more than an exact number of years.
- A portfolio made up of highly polished marketing websites or landing pages, plus evidence of breadth across formats such as campaign work, motion, illustration, presentations, ads, or email.
- Excellent Figma skills and a sharp eye for typography, spacing, composition, hierarchy, image selection, and responsive behaviour.
- Experience in a CMS or no-code/low-code site builder. Webflow experience is welcome, not required.
- The ability to work within and thoughtfully extend an existing component system—not simply make one-off pages.
- A meticulous, reliable approach to quality and a willingness to own both high-visibility launches and routine CMS/site-maintenance work.
- Clear communication: you can write useful specs, give developers actionable feedback, and work effectively with non-design partners.
- Comfort juggling concurrent requests, making practical trade-offs, and using AI tools to increase speed without lowering the craft bar.
Nice to have’s:
- Webflow experience, including CMS collections, global components, slots and variables, responsive page building, or publishing workflows.
- Basic HTML/CSS literacy.
- Experience briefing, reviewing, or QAing agency or freelance developer work.
- Experience in a high-trust, regulated, consumer-facing, or content-heavy business.
- Familiarity with accessibility, localization, SEO-aware content templates, or conversion-oriented web design.
Why join us:
- Generous PTO – 20 vacation days
- A comprehensive benefits plan with premiums paid in full by PolicyMe
- Investment in your professional development, including an L&D budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential
- An extremely high performing, low-ego, remote-first team that is truly disrupting an old industry
- Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!)
- Access to stock options based on performance
- Compensation: The total target cash compensation for this role is $95,000–$115,000 CAD, based on experience. We’ll walk through the details together during the interview.
Compensation
Additional Information
About PolicyMe:
At PolicyMe, we are Canada’s leading digital insurance solution, offering straightforward and affordable financial protection for families from coast to coast. Our product suite includes Life Insurance, Critical Illness Insurance, and Health & Dental Insurance, all tailored to Canadians’ evolving needs. We also offer B2B2C solutions, partnering with organizations to provide seamless digital insurance options. Founded by a team of insurance experts and technology entrepreneurs, PolicyMe is committed to making insurance simpler and more accessible. Since our launch in 2018, we have grown exponentially, selling over $10 billion in insurance coverage to Canadians.
We are proud of the team we’ve built and are excited for those that are yet to join us. We operate with a remote-first culture, attracting top talent from across Canada. If you’re looking for a fast-paced, collaborative environment, working alongside incredibly ambitious yet humble humans, we may be the right place for you! To learn more, visit www.policyme.com.
Additional Notes:
- Job Vacancy: This role reflects growth in our team and expanded operational scope. We’re hiring to support increasing demand and continue delivering an exceptional customer experience.
- Commitment to Equal Opportunity: PolicyMe is an equal opportunity employer. We welcome applicants of all backgrounds and provide fair consideration regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability.
- Accessibility Statement: We are committed to providing an accessible hiring experience. If you require accommodations during the application process, please indicate this in the “Additional Information” section of your application.
We thank all applicants for their interest, however, only those selected for an interview will be contacted.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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