About this role.
DeleteMe is seeking a senior Lifecycle Marketing Manager to own consumer lifecycle strategy across onboarding, engagement, retention, expansion, and winback. The role blends hands-on campaign execution with product-integrated growth work, including event triggers, segmentation, experimentation, and lifecycle reporting. Success depends on improving behavioral activation, plan upgrades, email deliverability, and retention for a consumer subscription SaaS product. The manager will partner closely with Product, Engineering, Data, Customer Support, and CX teams. The position requires at least six years of relevant lifecycle, retention, or product-led growth experience.
Role DNA
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Job Complexity
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4/5Autonomy Level
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Core skills
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Sample interview questions
I would begin with a funnel and cohort analysis to quantify drop-off, activation, churn, and upgrade opportunities by segment. I would prioritize initiatives using expected customer and business impact, confidence in the underlying insight, implementation effort, and the ability to measure incremental lift.
I would first define inactivity using behavioral events and identify the product actions most correlated with retained customers. I would then create triggered, personalized messaging across email and in-app channels that highlights a clear next action, measure a holdout group where feasible, and iterate based on activation and retention lift.
I would audit authentication and alignment for SPF, DKIM, and DMARC, review sender reputation and complaint rates, and validate list hygiene and suppression logic. I would also segment sends by engagement, use gradual volume changes when necessary, and monitor deliverability metrics by mailbox provider.
I define a primary outcome and guardrail metrics before launch, ensure the audience and test duration are sufficient, and assess statistical significance alongside practical business impact. For retention programs, I also examine downstream behavior and use cohort-based measurement so a short-term conversion gain does not mask negative long-term effects.
I would translate lifecycle goals into a clear event taxonomy, including event names, properties, user eligibility, timing, and exclusions. I would work with Engineering to validate instrumentation, test event quality before launch, document ownership, and create monitoring that identifies missing or duplicated events.
About DeleteMe:
DeleteMe is the leader in proactive privacy protection. We help security teams reduce their human attack surface by continuously monitoring and removing exposed personal data (PII) from the open web — the very data threat actors use to launch social engineering, phishing, Gen-AI deepfake, doxxing campaigns, physical threats, and identity fraud.
Operating as a fast-paced, global SaaS company, DeleteMe serves both consumers and enterprises. DeleteMe has completed over 100 million opt-out removals, helping customers reduce risks associated with identity theft, spam, doxxing, and other cybersecurity threats. We deliver detailed privacy reports, continuous monitoring, and expert support to ensure ongoing protection.
DeleteMe acts as a scalable, managed defense layer for your most vulnerable attack vector: your people. That’s why 30% of the Fortune 100, top tech firms, major banks, federal agencies, and U.S. states rely on DeleteMe to protect their workforce.
DeleteMe is led by a passionate and experienced team and driven by a powerful mission to empower consumers with privacy.
Job Summary:
We’re looking for a Lifecycle Marketing Manager to lead our consumer retention and engagement programs across the full customer lifecycle. This role goes beyond managing emails—it’s about building a product-integrated lifecycle engine that drives real behavioral change: more usage, more upgrades, and higher retention.
You’ll work closely with Product, Engineering, and Data teams to create high-impact lifecycle touchpoints, tackle churn with precision, and ensure that our messaging not only reaches the inbox—but drives action.
This is a strategic, hands-on role for someone who thrives at the intersection of marketing and product.
Job Responsibilities:
- Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS.
- Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes.
- Deeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience.
- Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards.
- Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time.
- Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers.
- Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention.
- Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions.
- Report on lifecycle KPIs and build dashboards to track performance over time.
Job Requirements:
- Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles—preferably in consumer SaaS or subscription businesses.
- Strong track record of working cross-functionally with Product and Engineering to build personalized, product-integrated marketing.
- Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR).
- Experience managing customer journeys in tools like Braze, Iterable, Customer.io, or similar.
- Data-savvy with strong command of segmentation, cohort analysis, experimentation, and SQL (or a willingness to get scrappy).
- Exceptional communicator and project manager with a bias for action.
- Passion for online privacy, consumer protection, and making the web safer for everyone.
- This role may require occasional domestic and international travel. All standard travel expenses will be covered in accordance with the company’s travel reimbursement policy.
What We Offer:
Benefits and eligibility may vary based on role, location, employment status, and other factors.
- Comprehensive health benefits – Medical, Vision, Dental
- 401k retirement plan
- Paid Parental Leave
- 20 days of Paid Time Off
- 11 Company-Paid Holidays
- Birthday Off
- Work From Home Stipend
- Cell Phone Reimbursement
- Fitness Membership Reimbursement
- Child Care Reimbursement
- DeleteMe Gold Membership
- Discounted DM Plans for Friends and Family
Compensation
Additional Information
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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