About this role.
Serve Robotics is seeking a senior product executive to lead both Product Management and Product Design for its autonomous sidewalk-delivery platform. The VP will define product vision, roadmap, investment priorities, and design standards while translating company strategy into coordinated execution. This role manages and develops a multidisciplinary leadership organization and partners closely with Engineering, Operations, Data, Safety, Policy, Business Development, and Program Management. Success requires commercialization experience with complex hardware-software products and a strong ability to balance safety, operational reliability, customer needs, and long-term platform scale.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would begin with the company’s growth, safety, unit-economics, and customer-outcome goals, then map the critical user and operational journeys that influence those outcomes. I would use quantitative data, field research, and stakeholder input to identify constraints and opportunities, establish clear investment themes, and sequence initiatives by impact, risk, and dependencies. The roadmap would include measurable outcomes, explicit tradeoffs, and regular reviews to adapt as fleet and market conditions change.
I establish clear operating principles, decision rights, role expectations, and a consistent planning cadence before scaling headcount. I invest in strong leaders, define shared product and design standards, and create mechanisms for teams to surface evidence and resolve tradeoffs quickly. During periods of change, I communicate the rationale for priorities directly, protect teams from unnecessary churn, and use outcome metrics to determine where to continue, adjust, or stop investments.
I would treat safety and reliability as non-negotiable product requirements rather than downstream operational concerns. Product decisions would be evaluated through a shared scorecard covering customer experience, safety events, service reliability, operational cost, and fleet performance. I would ensure that design, engineering, operations, and safety teams are involved early in discovery and validation so that customer-facing experiences remain intuitive without introducing unacceptable real-world risk.
I would define the customer problem, strategic hypothesis, and expected business impact before assessing technical feasibility. The evaluation would include market demand, operational implications, safety considerations, scalability, development cost, and clear leading and lagging indicators. I would favor staged experimentation with decision gates, allowing the company to learn quickly while reserving larger investments for capabilities that demonstrate meaningful customer and business value.
I communicate with a concise narrative that connects the decision to company goals, customer evidence, alternatives considered, risks, and expected outcomes. I tailor the level of detail to the audience while being transparent about uncertainty and dependencies. For difficult tradeoffs, I make the decision criteria explicit, explain what will not be prioritized, and establish the metrics and review points that will validate or challenge the chosen path.
At Serve Robotics, we’re reimagining how things move in cities. Our personable sidewalk robot is our vision for the future. It’s designed to take deliveries away from congested streets, make deliveries available to more people, and benefit local businesses.
The Serve fleet has been delighting merchants, customers, and pedestrians along the way in Los Angeles, Miami, Dallas, Atlanta and Chicago while doing commercial deliveries. We’re looking for talented individuals who will grow robotic deliveries from surprising novelty to efficient ubiquity.
Who We Are
We are tech industry veterans in software, hardware, and design who are pooling our skills to build the future we want to live in. We are solving real-world problems leveraging robotics, machine learning and computer vision, among other disciplines, with a mindful eye towards the end-to-end user experience. Our team is agile, diverse, and driven. We believe that the best way to solve complicated dynamic problems is collaboratively and respectfully.
Lead a high-performing Product and Design team to build what the future looks like with robots by our side, starting with sidewalk logistics. This role is accountable for raising the bar, identifying high-impact opportunities and big bets, and clearly articulating the rationale behind where we’re going and why.
This role partners closely with Engineering, Operations, Data, Business Development , Program Management, Safety, Policy, and other leaders to align priorities, navigate tradeoffs, and turn company strategy into clear, coordinated execution.
Responsibilities
Lead a High Performing Team
Develop and uplevel a strong product management and design team and foster a culture for intellectual curiosity, measurable experimentation, and cross-functional collaboration.
Set a high bar for product and design quality and craft and evolve how business opportunities, requirements, and validation are built, communicated, and maintained.
Serve as a key member of the leadership team and contribute beyond the Product organization to company-wide strategy and execution.
Establish clear roles, expectations, decision rights, and accountability across the organization.
Product Vision and Narrative
Deliver delight to customers and the public while expanding the sidewalk delivery business.
Translate corporate strategy and customer needs into clear product priorities and investment decisions for both product and design.
Develop a strong understanding of customers, users, competitors, and market dynamics to inform product direction and design principles..
Champion data-driven product decision making, using quantitative and qualitative insights to prioritize opportunities, evaluate tradeoffs, and guide product strategy and investment.
Balance near-term customer and operational needs with investments in scalable, long-term product capabilities.
Ensure product development is grounded in real-world customer and user needs rather than technology development alone.
Develop and maintain a clear product roadmap that translates company strategy and customer needs into prioritized product initiatives, milestones, and outcomes.
Design & User Experience
Lead the Design function and establish a cohesive design vision across the company’s products and experiences.
Champion user-centered design and ensure customer and end-user insights are incorporated throughout the development process.
Shepherd scalable design practices, systems, and standards that create intuitive and consistent experiences cross-functionally.
Build processes that enable Product, Engineering, Operations, and Commercial teams to collaborate in a fast-pace while delivering on delightful user experience
Ensure design is treated as a strategic product capability and incorporated early in product development.
Deliver on public safety-focused design from Industrial Design to Operational Tools
Qualifications
12+ years of progressive experience in product management, product strategy, design, or related technology leadership roles.
5+ years of experience leading and developing product teams, including experience managing senior product leaders and/or multidisciplinary organizations.
Demonstrated experience owning product strategy and roadmaps for complex technology products from concept through commercialization and scale.
Proven track record of translating company strategy, customer needs, and technical capabilities into clear product priorities and measurable business outcomes.
Master communicator with experience partnering with executive leadership and communicating product, design and technical strategy to senior internal and external stakeholders.
Strong people leadership capabilities with demonstrated success recruiting, developing, and retaining high-performing teams.
What Makes You Stand Out
Experience developing products involving robotics, autonomous systems, artificial intelligence, mobility, logistics, or other complex hardware and software systems.
Experience with products that operate in the physical world where safety, reliability, hardware constraints, operational performance, and user experience must be considered together.
Experience leading or directly overseeing both Product Management and Product Design organizations.
Experience developing B2B or B2B2C products involving enterprise customers, strategic partners, operators, and end consumers.
Experience building products that integrate hardware, software, data, operational tooling, and customer-facing experiences.
Experience developing products or platforms that support fleet operations, marketplaces, logistics, last-mile delivery, or other high-volume operational environments.
Experience scaling product organizations through periods of rapid company growth and changing business priorities.
Experience commercializing emerging technology and translating technically sophisticated capabilities into clear customer value.
Bachelor’s degree in engineering, computer science, design, business, or a related field. Advanced degree or equivalent experience is a plus.
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