About this role.
This senior product communications leadership role owns the Hers narrative for women’s health products, category launches, and diagnostics. The director will shape positioning, lead earned-media and influencer communications, and coordinate internal and external messaging across high-visibility product moments. The role partners closely with Product, Growth, Clinical, Regulatory, Brand, Product Marketing, Social, and executive stakeholders. Success depends on translating complex clinical and regulatory information into credible consumer messaging that improves awareness, trust, and adoption.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Sample interview questions
I would begin by aligning on the product evidence, target audience, clinical and regulatory guardrails, business goals, and likely reputational risks. I would then define a differentiated narrative, audience-specific message architecture, launch moments, channel plan, spokesperson strategy, and measurable awareness, trust, and adoption metrics.
I partner early with clinical and regulatory experts to identify the substantiated claims, necessary qualifications, and areas that require plain-language explanation. I turn those inputs into simple benefit-led messages, validate them for accuracy and comprehension, and maintain an approval process that protects clarity without overstating outcomes.
I use impressions and share of voice as directional indicators, but tie communications to stronger outcomes such as message pull-through, sentiment, trust measures, referral traffic, search behavior, qualified engagement, and adoption trends. I establish a baseline before launch and use results to optimize stories, audiences, and channels.
I quickly establish the facts, decision owners, regulatory constraints, stakeholder map, and likely scenarios. I develop a clear response framework, align internal teams on a single source of truth, prepare reactive materials, and monitor coverage and feedback so the response remains timely, accurate, and empathetic.
I involve communications early and frame recommendations around customer understanding, business impact, risk, and launch readiness rather than communications preferences alone. Bringing audience insight, evidence, and practical options helps product, clinical, and growth leaders make decisions while retaining shared ownership of the outcome.
Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve.
Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.
About the Role:
The Communications team at Hims & Hers is responsible for shaping how the world understands our company’s role in advancing modern health. We develop strategies to raise awareness, increase brand love, build trust and loyalty, and drive adoption of our products and services. As Hers, our platform for women’s health, scales its product portfolio and enters new health categories, the Director, Product Communications, Hers will lead and develop strategies to raise awareness, increase brand love, build trust and loyalty, and drive adoption. You will shape how we position and communicate our products and care offerings across media, internal teams, influencer and editorial channels, and key external moments.
In this role, you’ll lead high-priority initiatives across consumer product, brand, and executive communications. Reporting to the VP of Product & International Communications, you’ll work closely with senior members of the Communications team and our cross-functional partners in marketing, clinical, product, social, and customer insights to position Hers as a leader in women’s health.
We’re a team of intellectually curious, creative storytellers and problem solvers. You love making the complex simple and the abstract resonate. You thrive working in the fast pace of a startup while being the steward of a public company that serves people’s health and well being. You can identify areas of risk and opportunity for our narrative, and you bring experience thinking holistically about brand vision and direct-to-consumer experience.
You Will:
Lead Hers product communications across defined categories, with accountability for business impact including awareness, trust, and adoption
Influence Hers product positioning and go-to-market decisions in partnership with Product, Growth, Clinical, Regulatory, Brand and Product Marketing
Lead earned media strategy and execution tied to Hers product priorities, including proactive storytelling and reactive engagement
Drive how Hers products show up across editorial moments, influencer activations, and key external events
Ensure alignment across external and internal communications so teams operate from a consistent and accurate product narrative
Build deep expertise in Hers products and represent the company directly with media, partners, and key stakeholders
Develop and drive thought leadership across physicians, patient communities, and broader healthcare audiences for Hers.
Lead communications for new category expansion in emerging areas of women’s health, and diagnostics, including positioning and launch execution
Lead issue management within Hers product categories, driving clear positioning and response in complex or high-visibility situations
Translate clinical, regulatory, and product complexity into messaging that is clear, accurate, and defensible
Design and execute integrated communications campaigns tied to product priorities, with clear measurement of impact on awareness, trust, and adoption
Track performance, evaluate results, and adjust strategy based on what drives impact
Drive planning, prioritization, and execution discipline within your scope
Collaborate with the Corporate Communications team on issues management tied to product and category topics, including high-scrutiny areas, ensuring clear, credible, and timely responses
You Have:
10–12+ years of experience in product communications, consumer communications, or related fields
Strong understanding of DTC product-led businesses, including how product, growth, and customer behavior connect
Experience leveraging AI tools and strategies to enhance team and communications performance
Experience owning a defined area of responsibility end-to-end, including shaping direction and driving execution
Strong earned media experience, with a track record of landing stories and building sustained narratives
Experience working across media, influencer, editorial, and event-driven communications
Experience in consumer health or other consumer-facing industries with regulatory or reputational complexity
Strong consumer instincts, with the ability to translate product value into messaging that resonates with real users
Experience leading issue management within a defined scope, with strong judgment in fast-moving or ambiguous situations
Data-driven mindset, with the ability to define success, measure performance, and adjust based on impact
Strong cross-functional leadership and ability to influence Product, Growth, Clinical, and Executive stakeholders
Ability to manage multiple priorities and operate effectively in a fast-paced environment
Bachelor’s degree required
Our Benefits (there are more but here are some highlights):
Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
401k benefits with employer matching contribution
Offsite team retreats
We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you’re excited about this role, we encourage you to apply—even if you’re not sure if your background or experience is a perfect match.
Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodations@forhims.com and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.
To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement.
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