About this role.
This mid-level category marketing role owns the end-to-end development, launch, measurement, and improvement of marketplace campaigns and activations. The specialist will coordinate integrated customer journeys across CRM, creative, merchandising, PR, paid media, and onsite channels. Success depends on identifying commercially relevant opportunities, setting campaign metrics, analyzing results, and converting findings into scalable activation formats. The role is Amsterdam-based in a hybrid model, requiring at least two office days per week. Candidates should bring 3–5 years of campaign, growth, brand, or digital marketing experience and practical use of AI tools in their workflow.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would explain the customer or commercial opportunity, define the target audience and measurable objectives, and outline the channel plan, timeline, budget, and stakeholder responsibilities. I would then share launch results, the metrics tracked, insights uncovered, and specific changes I made for the next iteration.
I would begin with the business goal, audience insight, and a clear campaign proposition. I would map the customer journey across onsite placements, CRM, paid media, social, PR, and merchandising, assign channel roles and owners, establish milestones, and use a shared measurement framework to evaluate both engagement and commercial impact.
I would use a combination of incremental demand, buyer or seller participation, conversion rate, auction volume or value where relevant, revenue contribution, channel efficiency, and customer engagement. I would compare results against a baseline or control where possible, assess operational feasibility, and recommend scaling only when performance is repeatable and aligned with strategic priorities.
I would first clarify the blocker, decision owner, deadline risk, and impact on campaign objectives. I would bring the relevant teams together with clear options and trade-offs, document the agreed action plan, and maintain concise updates until delivery is back on track.
I use AI to accelerate research synthesis, brainstorm campaign angles, structure briefs, draft initial copy variations, and summarize performance findings. I validate outputs against brand standards, customer insights, and data, treating AI as a productivity tool rather than a substitute for strategic judgment.
At Catawiki, every day brings the extraordinary! Whether it’s Daniel Ricciardo’s Formula 1 Car, a Woolly Mammoth’s Skeleton, Lady Gaga’s Jumpsuit or Usain Bolt’s running shoe, we encounter exceptional objects every day.
We’re a one-of-a-kind marketplace for buying and selling special objects. Each week, more than 100,000 unique items are auctioned, all carefully curated by our passionate in-house experts.
Having sold over 25 million unique objects, our mission is to become the world’s most popular destination for special objects. As a growing, diverse and sustainable scale-up, we proudly live by three core values. If these values resonate with you, we’d love to explore how you can join us.
- Taking ownership and driving impact
- Being open to change and feedback
- Being passionate about our mission and our customers.
What You Will Do
As a Campaigns & Activations Specialist, you will own development and delivery of campaigns that engage our buyers and sellers, create demand and support Catawiki’s wider marketing and business priorities. You will take campaigns from idea to evaluation, working closely with the Campaign & Activations Manager and cross-functional teams to turn opportunities into high-impact customer moments.
- Own end-to-end campaigns: Develop, plan, launch and evaluate campaigns and activations across the Catawiki marketplace, from recurring moments such as No Reserve Days to new initiatives.
- Bring fresh ideas to the table: Monitor market trends, cultural moments, category developments and competitor activity to identify new formats, themes and opportunities worth testing.
- Measure, optimise and scale: Define success metrics, monitor performance and turn results into clear learnings and recommendations. Use these insights to improve future activations and scale the formats that deliver the strongest business impact.
- Shape integrated campaign plans: Partner with CRM, Creative, Merchandising, PR, Paid Media and other channel teams to build cohesive customer journeys and ensure the right message reaches the right audience.
- Drive cross-functional delivery: Bring stakeholders together around clear objectives, timelines and responsibilities. Keep campaigns moving, resolve day-to-day blockers and ensure teams are aligned throughout delivery.
- Improve how we work: Help strengthen campaign planning, briefing, reporting and retrospective processes, making each campaign more effective than the last.
Who You Are
- A campaign owner and strong executor: You enjoy taking an opportunity or a rough idea and turning it into a well-structured campaign from concept to launch that delivers results.
- Commercially minded and customer-focused: You can identify opportunities that create value for both the business and our buyers and sellers, and translate them into strong activation plans.
- Insight-led and data driven: You are comfortable using data and customer insights to inform decisions, assess performance and make a clear recommendation on what to do next.
- Channel-savvy: You understand how different marketing channels work together, from CRM and onsite to social, paid media and PR, and can shape an integrated campaign plan.
- Collaborative and proactive: You work effectively across teams, communicate clearly and enjoy working in close partnership with others to move work forward in a fast-paced environment.
- Experienced in marketing: You have 3–5 years’ experience in campaign, growth, brand or (digital) marketing, ideally in a fast-paced and cross-functional environment.
- An early AI adopter: You already use AI tools in your daily work to move faster, think broader and improve the quality of your output. You are eager to learn, automate and develop new ways of working through AI.
Where you’ll be and what we offer
This role is based in Amsterdam, the Netherlands, with a fixed 2 days per week in office under our hybrid working model.
Why You’ll Love Working with Us
- Create a visible impact by working at scale in a global organisation serving millions of customers across 80+ categories. In our flat structure, every role has a broad scope and directly impacts both our customers and the business.
- Learn and grow through our Learning & Development initiatives, including clear development plans and mentorship programmes to support your career progression.
- A culture of connection defines us. We’re a passionate, diverse team of 800+ Catawikians representing 60+ nationalities. We foster an inclusive and queer-friendly environment where everyone is encouraged to bring their full self to work.
- Celebrate life’s moments with us. You’ll receive a €100 Catavoucher when you join, a €50 Catavoucher on your birthday, and an extra day off each year to “Pursue Your Passion”. We also offer additional leave for key work anniversaries and important life events. Benefits may vary by location.
Our Offices and Way of Working
Our vibrant offices in Amsterdam and Lisbon are designed to inspire collaboration. Most Catawikians operate in a hybrid setup, combining office-based and remote work, with a minimum of two days per week in the office, unless a role is explicitly stated as fully remote or fully office-based.
Interested?
Apply with an English CV and Cover Letter. By applying, you agree to Catawiki’s Applicant Privacy Policy. If you’re excited about this role but don’t meet every requirement, we still encourage you to apply anyway. You may be just the right candidate for this or other roles.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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