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Director, Amazon + Retail Media

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Remote from
USA
Salary
USD 119k–130k / yr
Employment
Full Time
Experience
Director
Published
Apply before
6 Nov 2026
Listing views
30
Application actions
2
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AI Summary

The role, at a glance.

This director-level digital marketing role owns Amazon DSP strategy, planning, and execution for a large portfolio account while supporting additional retail media accounts. The position leads full-funnel media strategy across Amazon DSP, Sponsored Ads, AMC, and retailer platforms such as Walmart, Target, and Criteo. It requires substantial hands-on programmatic expertise, client leadership, account optimization, competitive analysis, and people management. The role operates in a fast-paced agency environment with multiple client priorities and senior stakeholder presentations. Success depends on translating complex Amazon marketplace and media performance insights into clear, actionable client recommendations.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

5/5
EasyHard

Pace & Pressure

5/5
RelaxedFast-paced

Autonomy Level

5/5
GuidedFull ownership

Communication Load

5/5
IndependentCollaborative
AI insightThis is a senior, multi-account leadership role requiring 8+ years of digital media experience and deep technical fluency across Amazon DSP, retail media, programmatic buying, and marketplace operations. The director must independently manage complex strategy, mentor reports, and navigate high-stakes client relationships in a time-intensive agency setting.

Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianMarket rate
$124,500
US market range$115k–$155k
AI insightThe disclosed annual base salary range is $119,000 to $130,000 USD, with a midpoint of $124,500. This sits within a reasonable US market range of approximately $115,000 to $155,000 for a director-level Amazon and retail media specialist; the posting also notes a separate annual target bonus that is not guaranteed.

Core skills

Skills and capabilities most closely associated with this opportunity.

Sample interview questions
How would you build a full-funnel Amazon DSP strategy for a large multi-brand portfolio?

I would start with business objectives, product economics, audience opportunities, and measurement requirements for each brand. I would then map prospecting, retargeting, and loyalty tactics to the funnel, define inventory and audience strategies, establish budget allocations and KPIs, and use ongoing incrementality and performance analysis to shift investment toward the strongest opportunities.

What is the difference between PMP and OMP inventory, and how do you decide when to use each?

PMP inventory is bought through negotiated private marketplace deals and can offer preferred access, curated supply, and greater control. OMP inventory is generally purchased through the open marketplace and can provide broader scale and pricing flexibility. I select the approach based on audience reach, quality requirements, brand suitability, supply availability, campaign goals, and performance results.

How do you communicate weak campaign performance to a senior client stakeholder?

I communicate early, clearly, and with context. I explain the performance trend, diagnose likely drivers using data, distinguish controllable factors from external factors, and present a prioritized recovery plan with expected impact and timing. This approach keeps the discussion focused on decisions and solutions rather than simply reporting an issue.

How would you use Amazon Marketing Cloud to improve media planning?

I would use AMC to analyze cross-channel exposure, audience overlap, conversion paths, frequency, and new-to-brand behavior at a more granular level than standard reporting allows. Those insights can inform suppression strategies, sequencing, audience expansion, budget allocation, and more meaningful measurement of how DSP and Sponsored Ads work together.

How do you develop managers and maintain quality across several client accounts?

I set clear account standards, operating cadences, and success metrics while giving managers ownership over their work. Through regular reviews, coaching, documented feedback, and strategic escalation support, I help them strengthen analytical and client-facing skills while maintaining consistent planning, pacing, optimization, and communication quality across accounts.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
Opportunity details

About this role.

The Role

We’re looking for an Director to own Amazon DSP (demand-side platform) strategy and execution for a large-scale portfolio account. In addition, you’ll also be director-level support for managers across 2-3 other full-funnel retail accounts, as well as help the wider team sharpen how they plan and execute across retail DSP.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $119,000 – $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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You Will Be

  • Accountable for full-funnel Amazon DSP strategy, planning, and execution across a large-scale portfolio account.

  • Supporting managers at a director-level across several other accounts across Amazon Sponsored Ads, DSP, and other retailers (Walmart, Target, Criteo)

  • Designing, implementing, and managing ad spend across campaigns, while having a full grasp of how different ad types work together to further our client’s goals.

  • Monitoring daily trends, opportunities, and spend across multiple brands

  • Proactively communicating with clients about account health, ad performance, sales, best practices, potential opportunities, and developing action plans to improve results

  • Working in a dynamic, time-intensive environment where competing priorities are commonplace. Previous agency experience preferred.

  • Closely monitoring competitors and category trends

  • Auditing prospective Amazon accounts and identifying areas for improvement to assist in the sales process

  • Developing and maintaining a strong understanding of new or emerging trends within Amazon and other marketplaces

  • Tasked with some special projects as needed to help the growth of the department

You Must Have

  • 8+ years in digital media, with deep hands-on Amazon DSP planning and execution experience.

  • Real programmatic fluency — PMP vs OMP, inventory deals, audience strategy, and inventory decisions.

  • Command of the full Amazon ecosystem: DSP, Sponsored Products, Brands, and Display, plus AMC.

  • Experience working with or at a brand with $5M+ in annual Amazon budget

  • A track record leading large, complex, or multi-brand accounts.

  • Experience with 3P optimization tools (Pacvue, Skai, Gigi, etc)

  • Experience managing and developing direct reports, including coaching, feedback, performance management, and career development
  • Great communication skills, both written and oral, with a strong attention to detail

  • Extremely well organized, able to balance client timelines and business needs across multiple clients

  • Work comfortably in dynamic, time-intensive environments where competing priorities are commonplace

  • Ability to manage client expectations and priorities

  • Experience presenting to senior-level client contacts

  • The ability to explain the nuances of Amazon clearly and concisely

  • Working experience of Vendor and Seller Central

  • An understanding and experience with optimizing product detail pages, including titles, key features, and A+ content.

  • Knowledge about how Amazon marketing and performance affect the purchase funnel

  • An understanding of Amazon account operations, logistics, and the fees that may be associated with them

  • Working knowledge of other e-commerce marketplaces outside of Amazon

Nice to Have

  • Experience within the pet category

  • Prior agency experience

  • Working knowledge of other digital marketing channels outside of Amazon (social, influencer, search, etc.)

Compensation

Additional Information

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

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