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StackAdapt

Sales Director, NSW

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Remote from
Australia
Salary
AUD 150,298–217,536 / yr
Department
Sales
Employment
Full Time
Experience
Director
Published
Apply before
7 Nov 2026
Listing views
37
Application actions
1
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AI Summary

The role, at a glance.

StackAdapt is seeking a Sales Director to build and lead its Holdco sales motion across New South Wales, with responsibility for agency new-business growth and ANZ market expansion. The role combines senior enterprise sales execution, go-to-market strategy, executive relationship building, and leadership of a hunter-focused sales team. The director will establish pipeline discipline, forecasting rigor, account segmentation, and repeatable sales processes while partnering with Product, Solutions, Marketing, and Account Management. Success requires experience selling technology solutions into Holdco agencies, developing high-performing teams, and using AI tools to improve sales productivity and strategic decision-making. Occasional travel to New Zealand is required.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

5/5
EasyHard

Pace & Pressure

5/5
RelaxedFast-paced

Autonomy Level

5/5
GuidedFull ownership

Communication Load

5/5
IndependentCollaborative
AI insightThis is a senior revenue-leadership role requiring simultaneous ownership of a developing market segment, strategic agency relationships, team building, and demanding new-logo targets. The candidate must translate complex advertising technology into executive-level business value while creating a scalable, high-accountability sales operation.

Salary analysis

Estimated compensation compared with the broader AU market for similar roles.

Estimated job medianBelow market
A$119,546
AU market rangeA$150k–A$220k
AI insightThe disclosed base-salary range is AUD 150,298 to AUD 217,536 yearly, with a midpoint of AUD 183,917. Expressed approximately in USD for the requested US-market analysis currency, the offer midpoint is about USD 119,546; exchange rates can vary. A competitive US base-salary market range for a Sales Director leading enterprise ad-tech or martech new-business teams is estimated at USD 150,000 to USD 220,000 annually, excluding commissions, bonuses, equity, and other variable compensation.

Core skills

Skills and capabilities most closely associated with this opportunity.

Enterprise sales leadershipAgency Holdco salesProgrammatic advertisingAdTechNew business developmentGo-to-market strategySales team coachingPipeline managementSales forecastingAI-enabled sales productivity
Sample interview questions
How would you build a Holdco sales motion in NSW while expanding into New Zealand?

I would begin by segmenting priority Holdcos, agencies, and buying groups by revenue potential, existing programmatic maturity, and relationship accessibility. I would define clear ICPs, multi-thread senior stakeholder maps, and territory-specific account plans, then establish a weekly operating cadence for pipeline creation, deal reviews, and executive engagement. For New Zealand, I would focus travel on high-value account milestones and use local market insight to adapt positioning without diluting NSW execution.

Describe how you have improved the performance of a hunter-focused sales team.

I set clear leading and lagging indicators, including target-account coverage, executive meetings, qualified pipeline creation, stage conversion, and forecast accuracy. I coach through live deal strategy, call reviews, account planning, and obstacle removal rather than relying only on end-of-quarter results. I also create repeatable playbooks for prospecting, discovery, value messaging, and mutual action plans, then reinforce accountability through consistent inspection and recognition.

How would you position a complex programmatic advertising platform to senior agency stakeholders?

I would lead with the agency's commercial and client outcomes rather than platform features: measurable media performance, operational efficiency, differentiated audience reach, and transparency. Discovery would clarify the agency's client mix, current workflow constraints, data needs, and strategic priorities. I would then connect StackAdapt capabilities to a concise business case supported by relevant use cases, proof points, and a practical path to activation.

What methods do you use to maintain reliable pipeline forecasting?

I use explicit exit criteria for each opportunity stage, validate buyer process and next steps, and distinguish seller optimism from verifiable customer commitments. Forecast reviews focus on deal risks, stakeholder alignment, competitive position, commercial path, and actions required before the next milestone. I combine this inspection with conversion data and pipeline coverage metrics to identify gaps early and redirect team effort toward the highest-probability growth opportunities.

How have you used AI to improve sales productivity and decision-making?

I use AI to accelerate account research, synthesize call notes, identify buying signals, prepare executive briefs, and create first drafts of tailored outreach and account plans. The workflow remains governed by seller judgment, CRM data quality, and review of customer-facing content. As a leader, I would coach the team on practical, repeatable use cases that save preparation time while improving relevance, pipeline hygiene, and deal strategy.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
Opportunity details

About this role.

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

We are seeking a Sales Director, Holdco NSW to lead and scale our Holdco sales motion across NSW and New Zealand.

This is a high-impact leadership role focused on driving new business from our recently established and building Holdco partnerships. You will build and lead a team of high-performing sellers, develop go-to-market strategies, and play a key role in expanding StackAdapt’s footprint within the Holdco segment.

You will collaborate closely with cross-functional teams including Product, Solutions, and Account Management to deliver innovative, data-driven solutions to clients.

What you’ll be doing:

Drive Revenue Growth

  • Identify, pitch, and close new business with agencies in the Holdco segment across NSW & NZ
  • Own and exceed revenue targets through strong pipeline generation and conversion
  • Lead new logo acquisition and expand StackAdapt’s presence in the ANZ market
  • Ensure presence with senior stakeholders are consistent, and promoting the stackadapt business for rapid growth
  • High volume external meeting expectations alongside managing team

Build and Execute Go-to-Market Strategy

  • Develop and execute sales strategies tailored for specific holdco agencies
  • Define ideal customer profiles (ICPs) and account segmentation
  • Translate market insights into actionable sales and product strategies that best fit these agencies

Lead and Develop a High-Performing Team

  • Build, coach, and scale a team of hunter-focused sales professionals
  • Establish strong sales processes, pipeline discipline, and forecasting rigor
  • Foster a high-performance culture focused on accountability and results

Collaborate Cross-Functionally

  • Partner with Product, Solutions, and Marketing to deliver client-centric solutions
  • Act as the voice of the customer, influencing product innovation and positioning
  • Ensure seamless handoff to Account Management for long-term client success

Represent StackAdapt in Market

  • Build new senior relationships with Holdco stakeholders and marketing leaders
  • Stay ahead of industry trends, competitive dynamics, and client needs

What You Bring

  • Proven track record of driving a sales team with this customer segment
  • Experience managing a sales team and embedding a tech solution within Holdcos
  • Strong leadership experience, with the ability to build and scale high-performing teams
  • Demonstrated success in developing and executing go-to-market strategies
  • Excellent communication skills, with the ability to articulate complex solutions to executive audiences
  • Strong analytical and strategic thinking capabilities
  • Experience using CRM tools (e.g., Salesforce) for pipeline management and forecasting
  • A self-starter mindset with the ability to thrive in a fast-paced, evolving environment
  • Strong practical proficiency with AI tools, with demonstrated experience using AI to improve sales productivity, account planning, prospecting, pipeline management and strategic decision-making.
  • Experience coaching and developing sales teams to adopt AI effectively, embedding practical AI workflows that improve seller productivity, preparation and overall sales execution.

Additional Details

  • This role requires very occasional travel to NZ

The compensation range listed for this role reflects the expected base salary for candidates located in the posting country based on a global rate. It is informed by market data and the approved budget for this position. StackAdapt maintains different compensation ranges for roles across other countries and regions, and final offers will be aligned to the candidate’s current location. We do not ask candidates about current or prior salary history, and we will not use such information, if volunteered, in setting an offer.

This range represents base salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package.

Factors Influencing Final Compensation:

  • The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate’s specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications.
  • Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer.

Base Salary Band

$150,298—$217,536 AUD

StackAdapter’s Enjoy:

  • Highly competitive salary
  • Retirement/ 401K/ Pension Savings globally
  • Competitive Paid time off packages including birthday’s off!
  • Access to a comprehensive mental health care program
  • Health benefits from day one of employment
  • Work from home reimbursements
  • Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
  • Robust training and onboarding program
  • Coverage and support of personal development initiatives (conferences, courses, books etc)
  • Access to StackAdapt programmatic courses and certifications to support continuous learning
  • An awesome parental leave program
  • A friendly, welcoming, and supportive culture
  • Our social and team events!

Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement. In locations where StackAdapt does not have a legal entity, employment and benefits are administered in accordance with local regulations and partner policies.

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability, superpower status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt.

StackAdapt is committed to providing an inclusive and accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require an accommodation, please let us know.

We use artificial intelligence (AI) to streamline the resume reviews of candidates and assess their fit based on the criteria outlined in the job posting. We do not use AI to make any final hiring or interview decisions.

About StackAdapt

We’ve been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We’ve been awarded:

G2 Top Software for 2026
2026 Best Workplaces™ for Young Talent and in Canada by Great Place to Work®
#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising

2026 Winner in the (CTV/OTT) Product/Platform category for the 2026 ADWEEK Tech Stack Awards

To learn more about our privacy practices, please see our Privacy Policy.

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