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Freelance SEO Content Writer – Italian
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The role, at a glance.
Brafton is seeking an Italian-language freelance SEO content writer to support client content marketing campaigns remotely from Italy. The role combines Italian copywriting, SEO keyword research, English-to-Italian translation, localization, editing, and production tracking. The writer will collaborate with project managers and content marketing strategists while independently delivering industry-specific content on deadline. Insurance or finance B2B subject-matter expertise is preferred, and strong written Italian plus functional English are required. This is an ongoing, high-volume freelance engagement rather than a salaried employee role.
Role DNA
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Sample interview questions
I begin by confirming the primary keyword, search intent, target audience, and conversion goal. I build an outline that answers the reader’s main questions naturally, incorporate relevant secondary terms where they add value, and use clear headings, internal-link opportunities, and a compelling meta title and description when requested. I then edit for readability, factual accuracy, tone, and natural Italian rather than forcing keyword repetition.
I first identify the source content’s purpose, audience, brand voice, and technical terminology. I translate the meaning rather than following the English wording literally, adapting examples, idioms, calls to action, and terminology for Italian readers. I complete a final review for fluency, consistency, SEO intent, and any cultural or regulatory considerations relevant to the topic.
I would start with authoritative primary sources such as regulators, insurers, industry associations, and company documentation, then compare reputable specialist publications to validate key points. I would create a short terminology list, distinguish facts from marketing claims, and cite or link to credible sources where the brief requires it. If an important claim remains unclear, I would flag it for the strategist or client rather than making an unsupported assumption.
I break each assignment into research, outlining, drafting, editing, and submission steps, then prioritize work by deadline and expected effort. I track progress in the required project management system and communicate early if a dependency or ambiguity could affect delivery. This approach lets me protect time for quality control while consistently meeting deadlines.
I review feedback carefully to understand both the requested change and the underlying content or brand requirement. I implement revisions promptly, verify that SEO intent and Italian fluency remain intact, and ask focused questions when feedback could be interpreted in more than one way. I also apply recurring feedback to future assignments to improve consistency and reduce revision cycles.
About this role.
Brafton is one of the world’s leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider “marketing content.” We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a fully remote freelance opportunity and is open to candidates located anywhere in Italy.
JOB DESCRIPTION
Brafton is looking for a freelance Italian language writer with strong SEO knowledge. B2B insurance and/or finance subject matter expertise is a big plus. Strong enough English language skills are required to collaborate with coworkers in the UK and US.
The writer will produce strong, creative, and industry-specific pieces that are incorporated into content marketing campaigns for Brafton’s clients.
This is an ongoing freelance opportunity involving keyword research, translations, localization, and writing.
ESSENTIAL JOB FUNCTIONS
- Research, create, revise, and deliver high-quality content to clients according to specified deadlines.
- Work with Project Managers and Content Marketing Strategists to ensure our clients’ expectations and goals are met.
- Virtually attend project, client, and team meetings.
- Conduct keyword research and SEO briefs.
- Translate existing copy from English to Italian.
- Apply localization to translations.
- Track writing and editing production work on a weekly basis using our in-house project management system.
SKILLS & REQUIREMENTS
- 1-3 years of professional Italian writing experience.
- A related university degree.
- Experience with SEO keyword research.
- Excellent writing and editing skills with an extreme attention to detail.
- Comprehensive understanding of SEO and best practices for branded writing.
- Strong, efficient research abilities and the ability to quickly learn, understand, and write about complex subjects.
- Excellent time management and organizational skills, with a desire to work in a fast-paced, high-volume, deadline-oriented environment.
- A creative approach to client briefs and content marketing goals.
- A self-starter with the ability to work independently and in collaboration with other team members in a fully remote environment.
- Knowledge of AP (Associated Press) Style is a plus.
Compensation
Additional Information
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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