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Customer Advocacy Marketing Manager

AI Summary
AlphaSense is seeking a Customer Advocacy Marketing Manager to define and execute a scalable customer proof-point content strategy. The role owns customer case studies, testimonials, logo permissions, review-generation platforms, and a recurring customer awards program. It combines strategic prioritization with hands-on management of content sourcing, legal approvals, vendor budgets, event filming logistics, and performance reporting. The manager will work closely with Sales, Customer Success, Product Marketing, Legal, and advocacy-program stakeholders to connect customer stories to pipeline, bookings, and adoption outcomes.
Remote from
USA
Salary
USD 90k–124k / yr
Employment
Full Time
Experience
Director
Published
Apply before
5 Dec 2026
Listing views
22
Application actions
2
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Opportunity details

About this role.

About AlphaSense:

AlphaSense is the AI platform redefining market intelligence and workflow orchestration, trusted by thousands of leading organizations to drive faster, more confident decisions in business and finance. The platform combines domain-specific AI with a vast content universe of over 500 million premium business documents — including equity research, earnings calls, expert interviews, filings, news, and internal proprietary content. Purpose-built for speed, accuracy, and enterprise-grade security, AlphaSense helps teams extract critical insights, uncover market-moving trends, and automate complex workflows with high-quality outputs. With AI solutions like Generative Search, Generative Grid, and Deep Research, AlphaSense delivers the clarity and depth professionals need to navigate complexity and obtain accurate, real-time information quickly. For more information, visit www.alpha-sense.com. Come join us.

About the Role:

The Customer Advocacy Marketing Manager owns both the strategy and scaled production of customer proof-point content: case studies, customer quotes and testimonials, logo usage and compliance, and the customer reviews program (G2, Gartner Peer Insights, TrustRadius). This role also owns the Customer Awards program, on-site customer content capture (video/filming) at flagship events, and the review-platform vendor relationships and budget. The ideal candidate can set a proof-point content roadmap and prioritize it against business impact, not just execute a queue — while also running a high-volume content operation end-to-end, from sourcing through legal and customer approval. This role partners closely with our Senior Manager who owns high-touch programs like our CAB, Executive Sponsorship, RKO, and customer community.

Who You Are:

  • 5+ years of experience in customer marketing, content marketing, or marketing operations, with demonstrated ownership of both strategy and execution.
  • Proven track record of setting a content roadmap and prioritizing initiatives against business impact, not just delivering against an intake queue.
  • Proven track record of owning content projects end-to-end, including legal/compliance coordination.
  • Experience owning vendor relationships and budget, ideally for review-generation or reference platforms.
  • Strong written communication skills and an eye for turning customer insight into compelling assets.
  • Experience with CRM systems (e.g., Salesforce) and content intelligence tools (e.g., Peerbound, Gong) preferred.
  • Comfortable managing on-site logistics for large customer-facing events.

What You’ll Do:

Strategy & Prioritization

  • Define the annual case study and proof-point content roadmap in partnership with Product Marketing, aligned to revenue and pipeline priorities.
  • Determine which customer stories, quotes, and proof points to pursue based on expected pipeline, bookings, and adoption impact, rather than a first-in-first-out intake queue.

Content Production

  • Own the scaled creation and end-to-end delivery of customer content — quotes, testimonials, and case studies — from sourcing through legal and customer approval.
  • Use tools like Peerbound to transform customer insights from Gong calls into approved, actionable content at scale.
  • Own the creation and promotion of customer spotlights.
  • Manage updates to existing case studies and customer stories as messaging and strategy evolve.

Customer Reviews & Platform Ownership

  • Own the customer reference database and the review-generation program across platforms including G2, Gartner Peer Insights, and TrustRadius.
  • Own vendor relationships and budget for review platforms, including contract renewals and spend decisions.

Logo Management

  • Own the end-to-end process for customer logo usage, ensuring adherence to contract terms and legal/brand compliance.

Customer Awards Program

  • Own the customer awards program on a recurring annual cadence: nominee sourcing, winner selection coordination, winner notification, awards production, and integration into the event schedule.

Event Content Capture

  • Own on-site video filming and customer engagement logistics at flagship events, including building the customer filming schedule and securing signed participation agreements ahead of the event.

Workflow & Operations

  • Own and continuously refine the end-to-end content workflow, from intake to publication.
  • Project manage creation, review, and approval processes for all customer proof-point assets.

Reporting & Analysis

  • Track and report on the performance and business impact of proof-point content (pipeline, bookings, adoption influence).
  • Deliver regular reporting to stakeholders and feed the consolidated advocacy narrative owned by the Advocacy Programs Senior Manager.

Stakeholder Communication

    • Maintain proactive communication with Sales, CS, Product Marketing, and Legal.
    • Serve as the point of contact and escalation path for each owned initiative; surface project risks before they affect a deadline.

For base compensation, we set standard ranges for all roles based on function and level benchmarked against similar stage growth companies and internal comparables. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors including candidate experience/expertise and may vary from the amounts listed below.

You may also be offered a performance-based bonus, equity, and a generous benefits program.

Base Compensation Range

$90,000—$124,000 USD

AlphaSense is an equal-opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.

In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.

Recruiting Scams and Fraud

We at AlphaSense have been made aware of fraudulent job postings and individuals impersonating AlphaSense recruiters. These scams may involve fake job offers, requests for sensitive personal information, or demands for payment. Please note:

  • AlphaSense never asks candidates to pay for job applications, equipment, or training.
  • All official communications will come from an @alpha-sense.com email address.
  • If you’re unsure about a job posting or recruiter, verify it on our Careers page.

If you believe you’ve been targeted by a scam or have any doubts regarding the authenticity of any job listing purportedly from or on behalf of AlphaSense please contact us. Your security and trust matter to us.

Apply now >

This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

4/5
EasyHard

Pace & Pressure

4/5
RelaxedFast-paced

Autonomy Level

5/5
GuidedFull ownership

Communication Load

5/5
IndependentCollaborative
AI insightThe role requires ownership of a broad, high-volume advocacy operation while independently prioritizing work by commercial impact. It also involves coordinating customers, legal approvals, vendors, and internal stakeholders under event and content deadlines.

Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate
$107,000
US market range (per year)$95k–$130k
AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses a base compensation range of $90,000–$124,000 USD. The annual cadence is inferred from the stated US full-time professional-role base-pay range, not explicitly stated. A reasonable estimated US market range is $95,000–$130,000 USD per year, with an employer-range midpoint of $107,000 per year; bonus and equity are excluded from these figures.

Core skills

Skills and capabilities most closely associated with this opportunity.

Sample interview questions
How would you prioritize customer stories for a yearly advocacy content roadmap?

I would start with revenue, pipeline, adoption, strategic-product, and segment priorities. I would score potential stories by expected business impact, strength of measurable outcomes, customer willingness, audience relevance, and effort or approval risk, then review the roadmap regularly with Sales, CS, and Product Marketing.

Describe how you would manage a customer case study from sourcing through publication.

I would define the target outcome and audience, identify and qualify the customer with account teams, secure participation and permissions early, conduct interviews, draft the narrative, validate facts, and coordinate customer and legal review. After publication, I would distribute the asset through appropriate campaigns and track usage and influence.

What metrics would you use to evaluate the effectiveness of customer advocacy content?

I would measure content engagement and asset adoption, then connect those indicators to influenced pipeline, bookings, win rates, product adoption, and sales-cycle support where attribution is available. I would also monitor operational measures such as turnaround time, approval rates, content inventory, and review-platform performance.

How would you improve a review-generation program across G2, Gartner Peer Insights, and TrustRadius?

I would segment eligible advocates, coordinate timely outreach with Customer Success, tailor asks to customer milestones, and maintain clear consent and compliance processes. I would track conversion by segment and channel, test messaging and incentives where permitted, and use review themes to inform product marketing and customer storytelling.

How do you handle competing stakeholder requests and deadline risks?

I make prioritization criteria transparent, establish owners and approval timelines at kickoff, and maintain a visible project tracker. When risks emerge, I communicate them early with recommended options, such as adjusting scope, sequencing work differently, or securing executive escalation for time-sensitive approvals.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
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