Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Regional Sales Lead (Desert Southwest)
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About this role.
About Halter
At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It’s changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world – this isn’t easy, and in truth, we love that it’s hard.
We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund, Bessemer Venture Partners, BOND, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.
To find out more, visit our LinkedIn & Instagram.
About the role:
As a Regional Sales Lead at Halter, you will lead a team of Territory Managers on the front lines of transforming livestock management across the U.S. This is a deeply hands-on role: you’ll spend most of your time in the field coaching reps, joining customer conversations, and removing barriers to their success.
You’ll shape regional performance, uphold rigorous pipeline and Salesforce standards, and ensure your team executes with consistency and excellence. We’re looking for a leader who brings energy, high standards, and a strong sense of culture. Someone who cares about people, thrives in fast growth, and can operate equally well in strategy discussions and day-to-day execution.
This role covers the Desert Southwest region. Candidates can be based in Souther California, Nevada, Arizona or New Mexico. Frequent travel is required as apart of this role.
What you’ll do
Lead, coach & develop Territory Managers through frequent in-field work (~60% travel), ongoing feedback, role-plays, and hands-on sales training to ensure strong execution and skill development.
Own regional revenue performance by driving consistent activity, supporting both new sales and account expansion, and ensuring TMs meet input and output targets.
Maintain world-class Salesforce hygiene & forecasting, reviewing pipelines weekly, ensuring accurate data, and acting as deal support on structure, escalations, and critical opportunities.
Serve as the regional voice – surfacing customer insights, product feedback, and operational issues to Product, Engineering, Marketing, Customer teams, and broader leadership.
Localize national strategy into regional execution plans, run lightweight team rhythms (1:1s, check-ins), and align closely with U.S. commercial leadership on performance and priorities.
Recruit and develop high-performing talent, helping scale Territory Manager teams as Halter grows rapidly across the U.S.
What you’ll bring
Strong Frontline Sales Leadership: Experience leading and developing field sales reps, ideally in high-growth or high-velocity environments, with a track record of coaching reps to consistently improve performance.
Hands-On, Field-First Mindset: Comfortable spending the majority of your time on the road – joining customer visits, modeling best practices, and staying deeply connected to real-world customer challenges.
Expertise in Sales Process & Methodology: Proficiency in modern sales practices (e.g., consultative/challenger sales models, role-plays, discovery techniques) and the ability to coach Territory Managers to master them.
Pipeline, Salesforce, & Forecasting Discipline: Strong operational rigor with CRM hygiene, pipeline management, input metrics, and forecasting accuracy – especially important in a hardware + software environment.
Direct, Supportive People Leadership: A leadership style built on clarity, accountability, empathy, and high support – someone who cares deeply, sets high expectations, and builds strong team culture.
Comfort With Ambiguity & Fast Growth: Thrives in dynamic, evolving environments; adaptable, resourceful, and motivated by building systems, processes, and habits in a rapidly scaling U.S. business.
Our Benefits
Employee Stock Ownership Plan (ESOP): Own a part of Halter and share in our growth and success
401(k): 100% match on the first 3% contributed, plus 50% match on the next 2% (up to a 4% employer match), with immediate vesting
Comprehensive health benefits: Medical, dental, and vision coverage starting the first day of the month after you join (with most premiums covered, including 100% of employee-only health premiums on select plans)
Employee Assistance Program (EAP) & paid wellness leave: Access confidential support through JustWorks plus 3 paid wellness days per year
Personal growth fund: $750 USD per year to support learning, development, or personal growth goals
Unlimited PTO: Take time off when you need it—no accrual required, available from day one
Parental leave: 16 weeks paid leave for birthing parents and 8 weeks paid leave for non-birthing parents
Onboarding travel to New Zealand: Fly to NZ for onboarding at Halter HQ in Auckland—meet the team, visit a test farm, and immerse yourself in all things Halter
The annual OTE salary range for this role is $200,000 – $225,000. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions target and annual base salary for the role. This salary range may be inclusive of several career levels at Halter and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location.
Join our team
Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!
If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!
Please also feel free to check out the careers page for more information on working at Halter and don’t forget to follow us on LinkedIn & Instagram.
Why our team loves working at Halter:
Work that genuinely matters. Every now and again a company comes along that transforms an entire industry and leaves the world in a better place. Our team gets to be part of something truly meaningful, helping farmers improve their livelihoods, spend more time with their families, and build more sustainable operations.
Spectacular people solving hard problems. Our culture is designed for talented people to do work that changes lives. The team is filled with diverse, kind, and driven people who push each other to do their best work. You’ll be thrown into the deep end, tackling complex challenges and building something tangible that solves real problems.
You’ll grow here. Autonomy, mastery, and learning define how we work. You’ll have the freedom to work on interesting problems, master new skills, and continuously develop yourself, both through your role and our personal growth fund.
This isn’t easy, and we love that it’s hard. Working at Halter will be the most rewarding and the most challenging work of your life. We move fast, take bold bets, and work hard to reshape an entire industry. As one team member put it: “Joining Halter is a bit like strapping yourself to a rocket ship, but it’s an epic journey to be a part of!”
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Core skills
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Sample interview questions
I begin with pipeline and activity data to identify whether the issue is coverage, conversion, deal quality, or sales execution. I then set a small number of measurable leading indicators, coach in live customer settings, run targeted role-plays, and review progress in regular one-to-ones. This creates clear accountability while giving each representative practical support.
I would establish clear opportunity-stage definitions, required CRM fields, and a weekly pipeline-review cadence. Forecast calls would test next steps, buyer commitment, risk factors, and close-date evidence rather than relying solely on representative optimism. I would also compare forecast accuracy over time and coach managers on the specific behaviors that improve it.
Before the visit, I align with the representative on the meeting objective, customer context, and the skill they want to practice. During the conversation, I observe rather than take over unless needed, then debrief promptly using specific examples of discovery, positioning, and next-step management. We finish with one or two actionable commitments for the next customer interaction.
I would use account segmentation and regional capacity planning to define the expected mix of new-business and expansion activity. Both motions need distinct pipeline visibility, targets, and customer engagement plans, while the team should prioritize opportunities based on strategic value, urgency, and likelihood to close. Regular reviews would ensure short-term revenue needs do not undermine long-term account growth.
I would first clarify the business impact of poor data, such as unreliable forecasts, missed follow-ups, and weaker deal support. Then I would set explicit CRM expectations, inspect a manageable set of records together, provide training or templates where needed, and track improvement through regular reviews. If the issue continued after support and clear feedback, I would address it through formal performance accountability.
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