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Senior Staff Technical Go-to-Market (GTM) Product Marketing Manager, Portfolio and Expansion

AI Summary
This senior individual-contributor product marketing role owns the go-to-market and field-enablement motion for Unified Access, SaaS Manager, and multi-product expansion. The manager develops portfolio narratives, pitch materials, sales guidance, training, and buyer-specific messaging for IT, security, finance, and executive audiences. The role partners closely with Product, Engineering, Sales, Technical Marketing, and Customer Success to support complex enterprise opportunities and improve launches through field feedback. It requires deep enterprise SaaS and technical B2B marketing expertise, strategic influence without formal authority, and comfort operating in an ambiguous, fast-paced environment.
Remote from
USA, Canada
Salary
USD 180k–261k / yr
Employment
Full Time
Experience
Director
Published
Apply before
8 Dec 2026
Listing views
13
Application actions
1
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Opportunity details

About this role.

1Password is growing. We’ve surpassed $500M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing.

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.

If you’re excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

Product Marketing and Enablement connects 1Password’s product strategy to the customer conversations that drive growth. In this Senior Staff individual contributor role, you’ll own the product-to-field motion for Unified Access, Software as a Service (SaaS) Manager, and multi-product expansion, helping Account Executives (AEs), Sales Engineers (SEs), and Customer Success Managers (CSMs) connect the needs of Information Technology (IT), security, finance, and executive buyers to the right solutions. Through clear cross-product storytelling, sales guidance, and close partnership with Product and Sales, you’ll help 1Password advance its mission to unleash employee productivity without compromising security. Reporting to the Director, Product Marketing and Enablement, this role is remote across the United States and Canada.

How we’re using AI today

Our Engineering, Product, and Design teams are thoughtfully integrating AI across the full software and product development lifecycle to move faster without sacrificing quality or security. In practice, that looks like engineers using AI-assisted coding tools to accelerate reviews and catch bugs earlier, product managers synthesizing user research at scale, and designers rapidly prototyping and iterating with AI-generated mockups. We approach AI the same way we approach security: with clear principles, human accountability at every consequential decision point, and rigorous evaluation before anything ships to customers.

This is a remote opportunity within Canada and the US.

What we’re looking for:

• A track record of bringing complex technical Business-to-Business (B2B) products, new use cases, or emerging categories to market, with the ability to build product motions spanning discovery, evaluation, technical validation, purchase, adoption, and expansion.

• Familiarity with sales-led enterprise organizations, including complex buying cycles, Account Executives (AEs), Sales Engineers (SEs), technical buyers, and multi-threaded customer opportunities.

• Cross-functional leadership across Product, Engineering, Product Marketing, Sales, and Go-to-Market (GTM) Enablement, with credibility among Information Technology (IT), security, finance, and executive audiences.

• Deep fluency in multi-product enterprise software, Software as a Service (SaaS) management, or platform narratives, along with working knowledge of enterprise IT, cross-sell motions, and value-based selling.

• The ability to translate technical product behavior into clear enablement content that addresses customer problems, key use cases, and business value; collaborate effectively with Product and Engineering subject-matter experts; and earn the trust of SEs and technical buyers.

• Strategic leadership with limited supervision, including shaping portfolio priorities, readiness roadmaps, operating practices, and measurement approaches; influencing senior leaders without formal authority; and making thoughtful trade-offs in ambiguous environments.

• Strong written and verbal communication across technical, commercial, and executive audiences, including the ability to explain complex products in plain English, develop compelling narratives, maintain a clear point of view, and update recommendations when the evidence changes. You also use artificial intelligence (AI) thoughtfully to accelerate research, analysis, and content development while retaining ownership of strategy, judgment, and quality.

Preferred qualifications:

• Exposure to launching products, categories, or sales motions in SaaS management, enterprise platforms, cross-sell, or related markets; working with cross-functional buying groups and multi-threaded enterprise deals; using field data, call insights, win-loss feedback, or seller research to prioritize execution; or holding security certifications or equivalent technical training.

What you can expect:

• Own the product enablement plan for Unified Access, SaaS Manager, and multi-product expansion, prioritizing readiness work based on business impact, customer needs, launches, and field evidence.

• Own the Unified Access field narrative, master deck, pitch decks, talk tracks, qualification questions, discovery guidance, and product training that help sellers tell one connected story.

• Adapt the Unified Access and SaaS Manager stories for IT, security, finance, and executive buyers, translating product capabilities into clear customer and business value.

• Define how the products fit into cross-sell, upmarket, and multi-product sales plays, including expansion from the Enterprise Password Manager base and strategies for multi-threading opportunities.

• Act as an escalation point for strategic opportunities, join live customer conversations, support discovery and demos, and coach sellers through complex technical questions and objections.

• Equip CSMs with the stories and guidance they need to drive cross-sell, adoption, and expansion across the portfolio.

• Partner with Technical Marketing and Demo Engineering to map demos to sales plays, then use field feedback, win-loss analysis, and customer insights to improve product decisions, messaging, launches, and enablement.

USA-based roles only: The annual base salary for this role is between $180,000 USD and $261,000 USD, plus immediate participation in 1Password’s benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The annual base salary for this role is between $152,000 CAD and $220,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual’s compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

This posting is for an existing vacancy.

Our culture
At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.

You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you’re looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.

How we work with AI
We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn’t just encouraged—it’s an essential part of how we will be successful at 1Password.

This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process. To us, this means we do ask that you join live interviews without using AI tools so we can get to know how you communicate, solve problems, and collaborate with others.

Our approach to remote work
We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.

What we offer
We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:

Health and wellbeing
👶 Maternity and parental leave top-up programs
🩺 Competitive health benefits
🏝 Generous PTO policy

Growth and future
📈 RSU program for most employees
💸 Retirement matching program
🔑 Free 1Password account

Community
🤝 Paid volunteer days
🏆 Peer-to-peer recognition through Bonusly
🌎 Remote-first work environment
*Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we’re experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you’ve got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See here for the latest third party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing this form. For additional information see our Candidate Privacy Notice.

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This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

5/5
EasyHard

Pace & Pressure

5/5
RelaxedFast-paced

Autonomy Level

5/5
GuidedFull ownership

Communication Load

5/5
IndependentCollaborative
AI insightЭто роль уровня Senior Staff, требующая самостоятельного формирования стратегии, влияния на руководителей и перевода сложных технических возможностей в коммерческие сценарии. Высокая сложность обусловлена мультипродуктовым портфелем, enterprise-продажами и необходимостью поддерживать стратегические сделки.

Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate
$220,500
US market range (per year)$180k–$270k
AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. Работодатель прямо указывает годовой базовый оклад для кандидатов из США: $180,000–$261,000 USD; медиана диапазона составляет $220,500 USD в год. Оценочный рыночный диапазон для senior staff technical product marketing роли в США составляет $180,000–$270,000 USD в год. Канадская вилка в объявлении указана отдельно: $152,000–$220,000 CAD в год.

Core skills

Skills and capabilities most closely associated with this opportunity.

Sample interview questions
How would you build a unified field narrative for multiple enterprise products with different buyer personas?

I would start with a common customer problem and business outcome, then define how each product contributes to that outcome. I would create a core narrative with persona-specific proof points, use cases, discovery questions, and objection handling for IT, security, finance, and executive buyers.

Describe how you would prioritize enablement work when launches, strategic deals, and field requests compete for attention.

I would use a transparent prioritization framework based on revenue impact, launch criticality, customer urgency, field reach, and effort. I would align priorities with Product and Sales leadership, publish a readiness roadmap, and reserve capacity for a small number of high-impact strategic escalations.

How do you turn complex technical product behavior into sales-ready content without oversimplifying it?

I partner closely with product managers, engineers, and sales engineers to validate the technical facts and identify the customer problem each capability solves. I then convert that material into layered assets: concise value messaging for executives, practical talk tracks for sellers, and deeper technical guidance for SEs.

What metrics would you use to assess the effectiveness of a product enablement program?

I would combine adoption metrics, such as training completion and asset usage, with commercial outcomes including pipeline influence, win rate, deal velocity, attach rate, and expansion revenue. Qualitative feedback from sellers, SEs, CSMs, and win-loss reviews would identify where the messaging or enablement needs refinement.

Tell us about a time you influenced senior stakeholders without direct authority.

I would align stakeholders around a shared customer or revenue problem, bring evidence from field conversations and performance data, and present clear options with trade-offs. By making decisions easier and incorporating feedback early, I build credibility and create alignment even across teams with different priorities.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
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