Digital Campaign Manager Salary in Australia

Digital Campaign Manager roles in Australia is a sought-after position in Australia's professional landscape. The role combines hands-on expertise with strategic thinking, offering attractive compensation. Successful candidates will enjoy continuous learning opportunities and clear advancement paths in this evolving field.

Tax rate: Approx. 32%
Demand: Very High
Last updated: 18 Feb 2025

Annual Salary
Education
Skills
Specifics
Benefits
Market
Similar
Compare
FAQ

Role overview

As a Digital Campaign Manager, you will design, implement, and oversee digital marketing campaigns across various platforms to drive brand awareness and engagement. Your responsibilities include developing campaign strategies, setting budgets, and analyzing performance metrics to optimize ongoing campaigns. You will collaborate with creative teams to create compelling content and manage social media, email marketing, and PPC initiatives. Understanding customer segments and market trends will be crucial to create targeted campaigns that achieve business objectives. Strong project management and communication skills are essential for success in this role.

Annual Salary – 2025

Currency

· Upd: 18 Feb 2025

Average Salary $66,300

Junior Level

$39,780 - $53,040

Experience: 0-2 years

Middle Level

$53,040 - $79,560

Experience: 3-5 years

Senior Level

$79,560 - $119,340

Experience: 6+ years

Estimated Take-Home Pay

Expected monthly income after standard tax deductions (approx. 32%)

$3,757

Hourly Rate

$27.09 - $36.66 per hour

Based on 40-hour work week, rates may vary by region and company

Healthcare

Comprehensive medical, dental and vision insurance coverage for you and your family

Approx. $4,641 per year

Annual Bonus Range

Typical performance-based annual bonus range

$6,630 - $9,945

Equity Bonus

Company equity compensation based on local market standards and company policy

Up to $6,630

Total Housing Budget

Recommended monthly spending on rent/mortgage and utilities

Up to $1,100

Retirement Savings Target

Recommended monthly retirement account contribution

$800

Recommended Emergency Fund

Financial safety net for unexpected expenses and life events

$16,575 - 33,150

Monthly Savings Targets

Recommended amount to set aside each month for your financial security and future goals

Approx. $1,700

Unleash your talent ›

Build your online Resume/CV today to unlock remote work opportunities and be discovered by global employers.

Education Requirements

Bachelor's in Marketing/Communications

Professional Certifications

Google Ads Certification Digital Marketing Certification

Training & Development

Regular code reviews and feedback sessions
Comprehensive onboarding program with mentorship opportunities

Required Skills

Core Skills

Campaign Strategy Digital Marketing Analytics

Trending Skills

Emerging Skills

AI in Marketing Influencer Marketing Strategies

Specifics

Work Environment

Remote or hybrid

Tools

Marketing automation tools Analytics platforms

Collaboration

Work with Marketing departments

Time Zones

Flexible scheduling

Benefits

Common Benefits

Health Insurance

Paid Time Off

Remote Work Options

Professional Development

Mental Health Support

Flexible Hours

Home Office Allowance

Additional Benefits

Stock Options

Performance Bonuses

Health and Wellness Programs

Home Office Setup

Internet Allowance

Coworking Space Access

Learning & Development Budget

Conference Attendance

Market Trends

Demand

Very High

Growth Rate

18% annual growth

Remote Work

Availability: High

Trend: Transition to distributed team structures with emphasis on cross-timezone collaboration and cultural awareness

Job Platforms

Jobicy Monster Robert Half Dice

Key Industries

E-commerce Clean Tech Cloud Computing FinTech Gaming Industry

Similar Positions

Other positions similar to Digital Campaign Manager:

Paid Acquisition Manager Account Based Marketing Manager Digital Marketing Manager SEO Specialist Copywriter Social Media Manager Performance Marketing Manager Growth Hacker Brand Strategist Growth Marketing Director Digital Marketing Strategist Conversion Optimization Manager Marketing Automation Specialist Customer Acquisition Manager Product Marketing Manager Brand Content Strategist

Cross-Country Pay Scale

Explore Digital Campaign Manager salaries worldwide. Below you'll find a comparison of average annual compensation in different countries relative to the base rate in Australia ($66,300).

Frequently Asked Questions

What is the average Digital Campaign Manager salary in Australia?

The average salary for a Digital Campaign Manager in Australia is $66,300 per year. Entry-level positions (Junior Level) start at $39,780 - $53,040, while experienced professionals (Senior Level) can earn up to $79,560 - $119,340.

What skills are required for a Digital Campaign Manager role?

Core skills include Campaign Strategy, Digital Marketing, Analytics. Trending skills are Content Personalization, Omni-channel Campaigns, while emerging skills focus on AI in Marketing, Influencer Marketing Strategies.

What is the job market outlook for Digital Campaign Managers?

The job market shows high demand with 15% annual growth. Remote work opportunities are increasing, with high availability across various job platforms. Key industries include E-commerce, Clean Tech, Cloud Computing, FinTech, Gaming Industry.

What benefits are typically offered to Digital Campaign Managers in Australia?

Common benefits include Health Insurance, Paid Time Off, Remote Work Options, Professional Development. Additional benefits may include Stock Options, Performance Bonuses, Health and Wellness Programs, Home Office Setup.

What roles are similar to Digital Campaign Manager?

Similar positions to Digital Campaign Manager include Online Marketing Manager, Digital Marketing Specialist, PPC Campaign Manager, Social Media Campaign Manager. These roles share many of the same responsibilities and required skills, though their focus areas may vary slightly by organization.

What is the hourly rate for Digital Campaign Managers in Australia?

Based on a standard 40-hour work week, Digital Campaign Managers in Australia typically earn between $27.09 and $36.66 per hour per hour. Rates may vary depending on location, experience level, and specific employer.

What are the core and trending skills for Digital Campaign Managers?

Core skills essential for Digital Campaign Managers include Campaign Strategy, Digital Marketing, Analytics. The most in-demand trending skills currently are Content Personalization, Omni-channel Campaigns. Professionals looking to stay competitive should also keep an eye on emerging skills like AI in Marketing, Influencer Marketing Strategies.

About Salary Data

Our salary data is compiled from trusted sources including:

U.S. Bureau of Labor Statistics - Official employment statistics
Eurostat - European Union labor market data
ILOSTAT - The leading source of labour statistics
Glassdoor - Company salary reports
Levels.fyi - Tech industry compensation data
Indeed - Job market analysis

Additional market insights from:

Note: Salary ranges are approximate and may vary based on location, experience, skills, and other factors. Data is regularly updated to reflect current market conditions.

Currency rates updated: Feb 27, 2025, 00:02 UTC

United States United Kingdom Canada Australia Germany France Spain Italy Netherlands Sweden Norway Denmark Finland Ireland Switzerland