Email Marketing Strategist Salary in Australia

Email Marketing Strategist roles in Australia offers rewarding career opportunities in Australia's growing market. The role merges professional excellence with practical expertise, providing attractive compensation. Successful candidates will find numerous pathways for career development.

Tax rate: Approx. 32%
Demand: Growing
Last updated: 13 Feb 2025

Annual Salary
Education
Skills
Specifics
Benefits
Market
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FAQ

Role overview

The Email Marketing Strategist is responsible for driving engagement and conversion through well-crafted email campaigns. In this role, you will develop email marketing strategies that align with broader marketing goals while leveraging data-driven insights to optimize campaigns. You will craft compelling email content, segment audiences, and analyze results to enhance their effectiveness continuously. Understanding best practices related to deliverability, personalization, and automation is integral to success in this position. Your collaboration with the creative team ensures that messaging is on-brand and visually appealing, driving user action through targeted communications. Keeping abreast of industry trends and email regulations will support compliance and foster innovative approaches in your campaigns.

Annual Salary – 2025

Currency

· Upd: 13 Feb 2025

Average Salary $66,300

Junior Level

$39,780 - $53,040

Experience: 0-2 years

Middle Level

$53,040 - $79,560

Experience: 3-5 years

Senior Level

$79,560 - $119,340

Experience: 6+ years

Estimated Take-Home Pay

Expected monthly income after standard tax deductions (approx. 32%)

$3,757

Hourly Rate

$27.09 - $36.66 per hour

Based on 40-hour work week, rates may vary by region and company

Healthcare

Comprehensive medical, dental and vision insurance coverage for you and your family

Approx. $4,641 per year

Annual Bonus Range

Typical performance-based annual bonus range

$6,630 - $9,945

Equity Bonus

Company equity compensation based on local market standards and company policy

Up to $6,630

Total Housing Budget

Recommended monthly spending on rent/mortgage and utilities

Up to $1,100

Retirement Savings Target

Recommended monthly retirement account contribution

$800

Recommended Emergency Fund

Financial safety net for unexpected expenses and life events

$16,575 - 33,150

Monthly Savings Targets

Recommended amount to set aside each month for your financial security and future goals

Approx. $1,700

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Education Requirements

Bachelor's in Marketing, Communications, or related field

Professional Certifications

Email Marketing Certification Digital Marketing Certification

Training & Development

Internal knowledge sharing sessions and tech talks
Regular code reviews and feedback sessions
Access to advanced technical training resources

Required Skills

Core Skills

Email Marketing Data Analysis Segmentation Strategies

Trending Skills

Emerging Skills

Interactive Email AI-Driven Campaigns

Specifics

Work Environment

Remote work environment

Tools

Email marketing platforms Analytics tools CRM systems

Collaboration

Work with marketing and design teams

Time Zones

Flexible based on campaign needs

Benefits

Common Benefits

Health Insurance

Paid Time Off

Remote Work Options

Professional Development

Mental Health Support

Flexible Hours

Home Office Allowance

Additional Benefits

Stock Options

Performance Bonuses

Health and Wellness Programs

Home Office Setup

Internet Allowance

Coworking Space Access

Learning & Development Budget

Conference Attendance

Market Trends

Demand

Growing

Growth Rate

12% annual growth

Remote Work

Availability: Moderate

Trend: Integration of virtual reality and augmented reality tools for remote collaboration and training

Job Platforms

Jobicy Dice CareerBuilder GitHub Jobs Glassdoor LinkedIn

Key Industries

Quantum Computing Blockchain Technology Cybersecurity Data Analytics

Similar Positions

Other positions similar to Email Marketing Strategist:

SEO Specialist Paid Acquisition Manager Account Based Marketing Manager Digital Marketing Manager Copywriter Social Media Manager Performance Marketing Manager Growth Hacker Brand Strategist Digital Art Director Growth Marketing Director Digital Marketing Strategist Conversion Optimization Manager Marketing Automation Specialist Digital Sales Consultant Customer Acquisition Manager

Cross-Country Pay Scale

Explore Email Marketing Strategist salaries worldwide. Below you'll find a comparison of average annual compensation in different countries relative to the base rate in Australia ($66,300).

Frequently Asked Questions

What is the average Email Marketing Strategist salary in Australia?

The average salary for a Email Marketing Strategist in Australia is $66,300 per year. Entry-level positions (Junior Level) start at $39,780 - $53,040, while experienced professionals (Senior Level) can earn up to $79,560 - $119,340.

What skills are required for a Email Marketing Strategist role?

Core skills include Email Marketing, Data Analysis, Segmentation Strategies. Trending skills are Marketing Automation, Personalization Techniques, while emerging skills focus on Interactive Email, AI-Driven Campaigns.

What is the job market outlook for Email Marketing Strategists?

The job market shows high demand with 15% annual growth. Remote work opportunities are increasing, with high availability across various job platforms. Key industries include Quantum Computing, Blockchain, Technology, Cybersecurity, Data Analytics.

What benefits are typically offered to Email Marketing Strategists in Australia?

Common benefits include Health Insurance, Paid Time Off, Remote Work Options, Professional Development. Additional benefits may include Stock Options, Performance Bonuses, Health and Wellness Programs, Home Office Setup.

What roles are similar to Email Marketing Strategist?

Similar positions to Email Marketing Strategist include Email Campaign Manager, Digital Email Strategist, Newsletter Coordinator, Email Content Specialist. These roles share many of the same responsibilities and required skills, though their focus areas may vary slightly by organization.

What is the hourly rate for Email Marketing Strategists in Australia?

Based on a standard 40-hour work week, Email Marketing Strategists in Australia typically earn between $27.09 and $36.66 per hour per hour. Rates may vary depending on location, experience level, and specific employer.

What are the core and trending skills for Email Marketing Strategists?

Core skills essential for Email Marketing Strategists include Email Marketing, Data Analysis, Segmentation Strategies. The most in-demand trending skills currently are Marketing Automation, Personalization Techniques. Professionals looking to stay competitive should also keep an eye on emerging skills like Interactive Email, AI-Driven Campaigns.

About Salary Data

Our salary data is compiled from trusted sources including:

U.S. Bureau of Labor Statistics - Official employment statistics
Eurostat - European Union labor market data
ILOSTAT - The leading source of labour statistics
Glassdoor - Company salary reports
Levels.fyi - Tech industry compensation data
Indeed - Job market analysis

Additional market insights from:

Note: Salary ranges are approximate and may vary based on location, experience, skills, and other factors. Data is regularly updated to reflect current market conditions.

Currency rates updated: Feb 24, 2025, 00:02 UTC

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