Role overview
As an Engagement Marketing Manager, you will focus on developing and implementing strategies that enhance customer engagement through targeted marketing initiatives. You will analyze customer behavior to create tailored content that resonates with various audience segments. Your role involves collaborating closely with cross-functional teams to ensure that the marketing campaigns align with overall business goals. Leveraging CRM tools and analytics, you will drive customer-centered strategies to create impactful touchpoints across multiple channels. This position requires a proactive individual who can stay ahead of industry trends and identify innovative marketing opportunities that engage customers effectively. You will also be responsible for monitoring campaign performance and adjusting strategies based on real-time feedback.
Annual Salary β 2025
Junior Level
$44,940 - $59,920
Experience: 0-2 years
Middle Level
$59,920 - $89,880
Experience: 3-5 years
Senior Level
$89,880 - $134,820
Experience: 6+ years
Estimated Take-Home Pay
Expected monthly income after standard tax deductions (approx. 32%)
$4,244
Hourly Rate
$30.61 - $41.41 per hour
Based on 40-hour work week, rates may vary by region and company
Healthcare
Comprehensive medical, dental and vision insurance coverage for you and your family
Approx. $5,243 per year
Annual Bonus Range
Typical performance-based annual bonus range
$7,490 - $11,235
Equity Bonus
Company equity compensation based on local market standards and company policy
Up to $7,490
Total Housing Budget
Recommended monthly spending on rent/mortgage and utilities
Up to $1,200
Retirement Savings Target
Recommended monthly retirement account contribution
$900
Recommended Emergency Fund
Financial safety net for unexpected expenses and life events
$18,725 - 37,450
Monthly Savings Targets
Recommended amount to set aside each month for your financial security and future goals
Approx. $1,900
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Education Requirements
Bachelor's in Marketing or Business
Professional Certifications
Training & Development
- Regular code reviews and feedback sessions
- Leadership development programs
Required Skills
Core Skills
Trending Skills
Emerging Skills
Specifics
Work Environment
Tools
Collaboration
Time Zones
Benefits
Common Benefits
Additional Benefits
Market Trends
Demand
Moderate to High
Growth Rate
25% annual growth
Remote Work
Availability: Growing
Trend: Investment in high-quality home office equipment and ergonomic workspace solutions for remote employees
Job Platforms
Key Industries
Similar Positions
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Cross-Country Pay Scale
Explore Engagement Marketing Manager salaries worldwide. Below you'll find a comparison of average annual compensation in different countries relative to the base rate in Australia ($74,900).
Frequently Asked Questions
What is the average Engagement Marketing Manager salary in Australia?
The average salary for a Engagement Marketing Manager in Australia is $74,900 per year. Entry-level positions (Junior Level) start at $44,940 - $59,920, while experienced professionals (Senior Level) can earn up to $89,880 - $134,820.
What skills are required for a Engagement Marketing Manager role?
Core skills include Customer Engagement, Marketing Analytics, Campaign Management. Trending skills are Omnichannel Marketing, Personalized Marketing, while emerging skills focus on AI in Marketing, Voice Search Optimization.
What is the job market outlook for Engagement Marketing Managers?
The job market shows high demand with 15% annual growth. Remote work opportunities are increasing, with high availability across various job platforms. Key industries include Gaming Industry, Artificial Intelligence, Space Technology, Quantum Computing, Cybersecurity, Automotive Tech, Data Analytics, Healthcare.
What benefits are typically offered to Engagement Marketing Managers in Australia?
Common benefits include Health Insurance, Paid Time Off, Remote Work Options, Professional Development. Additional benefits may include Stock Options, Performance Bonuses, Health and Wellness Programs, Home Office Setup.
What roles are similar to Engagement Marketing Manager?
Similar positions to Engagement Marketing Manager include Customer Engagement Manager, Retention Marketing Specialist, Digital Engagement Manager, Customer Experience Strategist. These roles share many of the same responsibilities and required skills, though their focus areas may vary slightly by organization.
What is the hourly rate for Engagement Marketing Managers in Australia?
Based on a standard 40-hour work week, Engagement Marketing Managers in Australia typically earn between $30.61 and $41.41 per hour per hour. Rates may vary depending on location, experience level, and specific employer.
What are the core and trending skills for Engagement Marketing Managers?
Core skills essential for Engagement Marketing Managers include Customer Engagement, Marketing Analytics, Campaign Management. The most in-demand trending skills currently are Omnichannel Marketing, Personalized Marketing. Professionals looking to stay competitive should also keep an eye on emerging skills like AI in Marketing, Voice Search Optimization.
About Salary Data
Our salary data is compiled from trusted sources including:
- U.S. Bureau of Labor Statistics - Official employment statistics
- Eurostat - European Union labor market data
- ILOSTAT - The leading source of labour statistics
- Glassdoor - Company salary reports
- Levels.fyi - Tech industry compensation data
- Indeed - Job market analysis
Additional market insights from:
Note: Salary ranges are approximate and may vary based on location, experience, skills, and other factors. Data is regularly updated to reflect current market conditions.