Engagement Marketing Manager Salary in Australia

Engagement Marketing Manager roles in Australia represents a valuable opportunity in Australia's professional sector. This position integrates technical knowledge with creative solutions, offering competitive benefits. The role provides clear paths for professional growth and career advancement.

Tax rate: Approx. 32%
Demand: Moderate to High
Last updated: 16 Apr 2025

Annual Salary
Education
Skills
Specifics
Benefits
Market
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FAQ

Role overview

As an Engagement Marketing Manager, you will focus on developing and implementing strategies that enhance customer engagement through targeted marketing initiatives. You will analyze customer behavior to create tailored content that resonates with various audience segments. Your role involves collaborating closely with cross-functional teams to ensure that the marketing campaigns align with overall business goals. Leveraging CRM tools and analytics, you will drive customer-centered strategies to create impactful touchpoints across multiple channels. This position requires a proactive individual who can stay ahead of industry trends and identify innovative marketing opportunities that engage customers effectively. You will also be responsible for monitoring campaign performance and adjusting strategies based on real-time feedback.

Annual Salary – 2025

Currency

· Upd: 16 Apr 2025

Average Salary $75,600

Junior Level

$45,360 - $60,480

Experience: 0-2 years

Middle Level

$60,480 - $90,720

Experience: 3-5 years

Senior Level

$90,720 - $136,080

Experience: 6+ years

Estimated Take-Home Pay

Expected monthly income after standard tax deductions (approx. 32%)

$4,284

Hourly Rate

$30.89 - $41.80 per hour

Based on 40-hour work week, rates may vary by region and company

Healthcare

Comprehensive medical, dental and vision insurance coverage for you and your family

Approx. $5,292 per year

Annual Bonus Range

Typical performance-based annual bonus range

$7,560 - $11,340

Equity Bonus

Company equity compensation based on local market standards and company policy

Up to $7,560

Total Housing Budget

Recommended monthly spending on rent/mortgage and utilities

Up to $1,300

Retirement Savings Target

Recommended monthly retirement account contribution

$900

Recommended Emergency Fund

Financial safety net for unexpected expenses and life events

$18,900 - 37,800

Monthly Savings Targets

Recommended amount to set aside each month for your financial security and future goals

Approx. $1,900

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Education Requirements

Bachelor's in Marketing or Business

Professional Certifications

Digital Marketing Customer Experience

Training & Development

Regular code reviews and feedback sessions
Leadership development programs

Required Skills

Core Skills

Customer Engagement Marketing Analytics Campaign Management

Trending Skills

Emerging Skills

AI in Marketing Voice Search Optimization

Specifics

Work Environment

Hybrid marketing environment

Tools

CRM software Analytics tools Email marketing platforms

Collaboration

Close coordination with sales and product teams

Time Zones

Flexible based on campaign needs

Benefits

Common Benefits

Health Insurance

Paid Time Off

Remote Work Options

Professional Development

Mental Health Support

Flexible Hours

Home Office Allowance

Additional Benefits

Stock Options

Performance Bonuses

Health and Wellness Programs

Home Office Setup

Internet Allowance

Coworking Space Access

Learning & Development Budget

Conference Attendance

Market Trends

Demand

Moderate to High

Growth Rate

25% annual growth

Remote Work

Availability: Growing

Trend: Investment in high-quality home office equipment and ergonomic workspace solutions for remote employees

Job Platforms

Jobicy Dice ZipRecruiter AngelList Talent GitHub Jobs Wellfound Glassdoor

Key Industries

Gaming Industry Artificial Intelligence Space Technology Quantum Computing Cybersecurity Automotive Tech Data Analytics Healthcare

Similar Positions

Other positions similar to Engagement Marketing Manager:

Paid Acquisition Manager Account Based Marketing Manager Digital Marketing Manager SEO Specialist Copywriter Social Media Manager Performance Marketing Manager Growth Hacker Brand Strategist Growth Marketing Director Digital Marketing Strategist Conversion Optimization Manager Marketing Automation Specialist Customer Acquisition Manager Product Marketing Manager Brand Content Strategist

Cross-Country Pay Scale

Explore Engagement Marketing Manager salaries worldwide. Below you'll find a comparison of average annual compensation in different countries relative to the base rate in Australia ($75,600).

Bosnia and Herzegovina

Frequently Asked Questions

What is the average Engagement Marketing Manager salary in Australia?

The average salary for a Engagement Marketing Manager in Australia is $75,600 per year. Entry-level positions (Junior Level) start at $45,360 - $60,480, while experienced professionals (Senior Level) can earn up to $90,720 - $136,080.

What skills are required for a Engagement Marketing Manager role?

Core skills include Customer Engagement, Marketing Analytics, Campaign Management. Trending skills are Omnichannel Marketing, Personalized Marketing, while emerging skills focus on AI in Marketing, Voice Search Optimization.

What is the job market outlook for Engagement Marketing Managers?

The job market shows high demand with 15% annual growth. Remote work opportunities are increasing, with high availability across various job platforms. Key industries include Gaming Industry, Artificial Intelligence, Space Technology, Quantum Computing, Cybersecurity, Automotive Tech, Data Analytics, Healthcare.

What benefits are typically offered to Engagement Marketing Managers in Australia?

Common benefits include Health Insurance, Paid Time Off, Remote Work Options, Professional Development. Additional benefits may include Stock Options, Performance Bonuses, Health and Wellness Programs, Home Office Setup.

What roles are similar to Engagement Marketing Manager?

Similar positions to Engagement Marketing Manager include Customer Engagement Manager, Retention Marketing Specialist, Digital Engagement Manager, Customer Experience Strategist. These roles share many of the same responsibilities and required skills, though their focus areas may vary slightly by organization.

What is the hourly rate for Engagement Marketing Managers in Australia?

Based on a standard 40-hour work week, Engagement Marketing Managers in Australia typically earn between $30.89 and $41.80 per hour per hour. Rates may vary depending on location, experience level, and specific employer.

What are the core and trending skills for Engagement Marketing Managers?

Core skills essential for Engagement Marketing Managers include Customer Engagement, Marketing Analytics, Campaign Management. The most in-demand trending skills currently are Omnichannel Marketing, Personalized Marketing. Professionals looking to stay competitive should also keep an eye on emerging skills like AI in Marketing, Voice Search Optimization.

About Salary Data

Our salary data is compiled from trusted sources including:

U.S. Bureau of Labor Statistics - Official employment statistics
Eurostat - European Union labor market data
ILOSTAT - The leading source of labour statistics
Glassdoor - Company salary reports
Levels.fyi - Tech industry compensation data
Indeed - Job market analysis

Additional market insights from:

Note: Salary ranges are approximate and may vary based on location, experience, skills, and other factors. Data is regularly updated to reflect current market conditions. For reference only.

Currency rates updated: Apr 30, 2025, 00:02 UTC

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