Performance Marketing Lead Salary in Australia

Performance Marketing Lead roles in Australia represents an exciting professional pathway in Australia. This position merges practical knowledge with innovation, providing competitive compensation. The role offers extensive opportunities for skill development and career progression.

Tax rate
Approx. 32%
Demand
Moderate to High
Last updated
13 Feb 2025
  1. Home
  2. β€Ί
  3. Salaries
  4. β€Ί
  5. Australia
  6. β€Ί
  7. Performance Marketing Lead

Role overview

The Performance Marketing Lead is responsible for planning, executing, and optimizing digital marketing campaigns aimed at driving customer acquisition and maximizing ROI across various channels. This role requires a data-driven mindset, with the ability to analyze campaign performance metrics and adjust strategies accordingly. The Performance Marketing Lead collaborates with cross-functional teams to develop marketing strategies that align with overall business goals. Expertise in search engine marketing, social media advertising, and display advertising is essential. In addition, strong communication skills are necessary for managing relationships with external partners and agencies, while ensuring that campaigns are delivered on time and within budget.

Annual Salary – 2025

Reliable accuracy
24 recent reports confirm data accuracy
Β· Upd: 13 Feb 2025
Average Salary $83,900

Junior Level

$50,340 - $67,120

Experience: 0-2 years

Middle Level

$67,120 - $100,680

Experience: 3-5 years

Senior Level

$100,680 - $151,020

Experience: 6+ years

Estimated Take-Home Pay

Expected monthly income after standard tax deductions (approx. 32%)

$4,754


Hourly Rate

$34.29 - $46.39 per hour

Based on 40-hour work week, rates may vary by region and company


Healthcare

Comprehensive medical, dental and vision insurance coverage for you and your family

Approx. $5,873 per year


Annual Bonus Range

Typical performance-based annual bonus range

$8,390 - $12,585


Equity Bonus

Company equity compensation based on local market standards and company policy

Up to $8,390


Total Housing Budget

Recommended monthly spending on rent/mortgage and utilities

Up to $1,400


Retirement Savings Target

Recommended monthly retirement account contribution

$1,000


Recommended Emergency Fund

Financial safety net for unexpected expenses and life events

$20,975 - 41,950


Monthly Savings Targets

Recommended amount to set aside each month for your financial security and future goals

Approx. $2,100

Megaphone
Unleash your talent β€Ί

Build your online Resume/CV today to unlock remote work opportunities and be discovered by global employers.

Education Requirements

Bachelor's in Marketing/Business

Professional Certifications

Google Ads Facebook Ads

Training & Development

  • Collaborative learning environments with peer programming
  • Cross-functional training opportunities
  • Internal knowledge sharing sessions and tech talks
  • Structured career development path with clear milestones

Required Skills

Core Skills

Digital Marketing Analytics SEO/SEM

Trending Skills

Programmatic Advertising Attribution Modeling

Emerging Skills

AI in Marketing Voice Search Optimization

Specifics

Work Environment

Fast-paced digital environment

Tools

Google Analytics AdWords Facebook Business Manager

Collaboration

Work closely with sales and product teams

Time Zones

May require flexibility for global campaigns

Benefits

Common Benefits

Health Insurance
Paid Time Off
Remote Work Options
Professional Development
Mental Health Support
Flexible Hours
Home Office Allowance

Additional Benefits

Stock Options
Performance Bonuses
Health and Wellness Programs
Home Office Setup
Internet Allowance
Coworking Space Access
Learning & Development Budget
Conference Attendance

Cross-Country Pay Scale

Explore Performance Marketing Lead salaries worldwide. Below you'll find a comparison of average annual compensation in different countries relative to the base rate in Australia ($83,900).

Frequently Asked Questions

What is the average Performance Marketing Lead salary in Australia?

The average salary for a Performance Marketing Lead in Australia is $83,900 per year. Entry-level positions (Junior Level) start at $50,340 - $67,120, while experienced professionals (Senior Level) can earn up to $100,680 - $151,020.

What skills are required for a Performance Marketing Lead role?

Core skills include Digital Marketing, Analytics, SEO/SEM. Trending skills are Programmatic Advertising, Attribution Modeling, while emerging skills focus on AI in Marketing, Voice Search Optimization.

What is the job market outlook for Performance Marketing Leads?

The job market shows high demand with 15% annual growth. Remote work opportunities are increasing, with high availability across various job platforms. Key industries include Telecommunications, Artificial Intelligence, Digital Marketing, EdTech, Data Analytics, E-commerce, Quantum Computing.

What benefits are typically offered to Performance Marketing Leads in Australia?

Common benefits include Health Insurance, Paid Time Off, Remote Work Options, Professional Development. Additional benefits may include Stock Options, Performance Bonuses, Health and Wellness Programs, Home Office Setup.

What roles are similar to Performance Marketing Lead?

Similar positions to Performance Marketing Lead include Digital Marketing Manager, Growth Marketing Lead, Acquisition Marketing Manager, Online Marketing Manager. These roles share many of the same responsibilities and required skills, though their focus areas may vary slightly by organization.

What is the hourly rate for Performance Marketing Leads in Australia?

Based on a standard 40-hour work week, Performance Marketing Leads in Australia typically earn between $34.29 and $46.39 per hour per hour. Rates may vary depending on location, experience level, and specific employer.

What are the core and trending skills for Performance Marketing Leads?

Core skills essential for Performance Marketing Leads include Digital Marketing, Analytics, SEO/SEM. The most in-demand trending skills currently are Programmatic Advertising, Attribution Modeling. Professionals looking to stay competitive should also keep an eye on emerging skills like AI in Marketing, Voice Search Optimization.

About Salary Data

Our salary data is compiled from trusted sources including:

Additional market insights from:

Note: Salary ranges are approximate and may vary based on location, experience, skills, and other factors. Data is regularly updated to reflect current market conditions.

Currency rates updated: Feb 24, 2025, 00:02 UTC

Share salary data

Network

Jobicy+ Subscription

Jobicy

528 subscribers are already enjoying exclusive, experimental and pre-release features.

Free

USD $0/month

For people just getting started

  • • Unlimited applies and searches
  • • Access on web and mobile apps
  • • One active job alert
  • • Access to additional tools like Bookmarks, Applications, and more

Plus

USD $8/month

Everything in Free, and:

  • • Ad-free experience
  • • Up to 10 active job alerts
  • • Personal career consultant
  • • AI-powered job advice
  • • Identity verified badge
  • • Jobs views and applies stats
Go to account β€Ί