Role overview
The Performance Marketing Lead is responsible for planning, executing, and optimizing digital marketing campaigns aimed at driving customer acquisition and maximizing ROI across various channels. This role requires a data-driven mindset, with the ability to analyze campaign performance metrics and adjust strategies accordingly. The Performance Marketing Lead collaborates with cross-functional teams to develop marketing strategies that align with overall business goals. Expertise in search engine marketing, social media advertising, and display advertising is essential. In addition, strong communication skills are necessary for managing relationships with external partners and agencies, while ensuring that campaigns are delivered on time and within budget.
Annual Salary β 2025
Junior Level
$50,220 - $66,960
Experience: 0-2 years
Middle Level
$66,960 - $100,440
Experience: 3-5 years
Senior Level
$100,440 - $150,660
Experience: 6+ years
Estimated Take-Home Pay
Expected monthly income after standard tax deductions (approx. 32%)
$4,743
Hourly Rate
$34.20 - $46.28 per hour
Based on 40-hour work week, rates may vary by region and company
Healthcare
Comprehensive medical, dental and vision insurance coverage for you and your family
Approx. $5,859 per year
Annual Bonus Range
Typical performance-based annual bonus range
$8,370 - $12,555
Equity Bonus
Company equity compensation based on local market standards and company policy
Up to $8,370
Total Housing Budget
Recommended monthly spending on rent/mortgage and utilities
Up to $1,400
Retirement Savings Target
Recommended monthly retirement account contribution
$1,000
Recommended Emergency Fund
Financial safety net for unexpected expenses and life events
$20,925 - 41,850
Monthly Savings Targets
Recommended amount to set aside each month for your financial security and future goals
Approx. $2,100
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Education Requirements
Bachelor's in Marketing/Business
Professional Certifications
Training & Development
- Collaborative learning environments with peer programming
- Cross-functional training opportunities
- Internal knowledge sharing sessions and tech talks
- Structured career development path with clear milestones
Required Skills
Core Skills
Trending Skills
Emerging Skills
Specifics
Work Environment
Tools
Collaboration
Time Zones
Benefits
Common Benefits
Additional Benefits
Market Trends
Demand
Moderate to High
Growth Rate
20% annual growth
Remote Work
Availability: High
Trend: Rising demand for remote-first positions with enhanced digital security measures and virtual onboarding processes
Job Platforms
Key Industries
Similar Positions
Other positions similar to Performance Marketing Lead:
Cross-Country Pay Scale
Explore Performance Marketing Lead salaries worldwide. Below you'll find a comparison of average annual compensation in different countries relative to the base rate in Australia ($83,700).
New Zealand
Singapore
Romania
Austria
Hungary
Slovenia
Albania
Serbia
Oman
CroatiaFrequently Asked Questions
What is the average Performance Marketing Lead salary in Australia?
The average salary for a Performance Marketing Lead in Australia is $83,700 per year. Entry-level positions (Junior Level) start at $50,220 - $66,960, while experienced professionals (Senior Level) can earn up to $100,440 - $150,660.
What skills are required for a Performance Marketing Lead role?
Core skills include Digital Marketing, Analytics, SEO/SEM. Trending skills are Programmatic Advertising, Attribution Modeling, while emerging skills focus on AI in Marketing, Voice Search Optimization.
What is the job market outlook for Performance Marketing Leads?
The job market shows high demand with 15% annual growth. Remote work opportunities are increasing, with high availability across various job platforms. Key industries include Telecommunications, Artificial Intelligence, Digital Marketing, EdTech, Data Analytics, E-commerce, Quantum Computing.
What benefits are typically offered to Performance Marketing Leads in Australia?
Common benefits include Health Insurance, Paid Time Off, Remote Work Options, Professional Development. Additional benefits may include Stock Options, Performance Bonuses, Health and Wellness Programs, Home Office Setup.
What roles are similar to Performance Marketing Lead?
Similar positions to Performance Marketing Lead include Digital Marketing Manager, Growth Marketing Lead, Acquisition Marketing Manager, Online Marketing Manager. These roles share many of the same responsibilities and required skills, though their focus areas may vary slightly by organization.
What is the hourly rate for Performance Marketing Leads in Australia?
Based on a standard 40-hour work week, Performance Marketing Leads in Australia typically earn between $34.20 and $46.28 per hour per hour. Rates may vary depending on location, experience level, and specific employer.
What are the core and trending skills for Performance Marketing Leads?
Core skills essential for Performance Marketing Leads include Digital Marketing, Analytics, SEO/SEM. The most in-demand trending skills currently are Programmatic Advertising, Attribution Modeling. Professionals looking to stay competitive should also keep an eye on emerging skills like AI in Marketing, Voice Search Optimization.
About Salary Data
Our salary data is compiled from trusted sources including:
- U.S. Bureau of Labor Statistics - Official employment statistics
- Eurostat - European Union labor market data
- ILOSTAT - The leading source of labour statistics
- Glassdoor - Company salary reports
- Levels.fyi - Tech industry compensation data
- Indeed - Job market analysis
Additional market insights from:
Note: Salary ranges are approximate and may vary based on location, experience, skills, and other factors. Data is regularly updated to reflect current market conditions.
